Volvo has scripted history yet again! It has become the first ever luxury automobile brand in India to unveil a car in the Metaverse dubbed the ‘Volvoverse’. Ushering into a new era of sustainable climate consciousness, the company has collaborated with Mindshare India to conceptualize and execute a one-of-a-kind innovative virtual world launch of its EV SUV ‘Volvo XC40 Recharge' in the virtual world.
Into The VolvoVerse: Volvo’s Foray Into Metaverse
But why jump on the Metaverse bandwagon? Towards a sustainable future, of course. ‘Volvoverse’ is quite unique and revolutionary when it comes to curbing climate change and reducing carbon footprints. To put this in perspective; an average attendee contributes about 170kgs of CO2 emission in a single day physical event. Compound that to at least 50-100 guests beside the vendors. That is about 9-187 tons of CO2 emission. A virtual event just diminishes that to negligible limits besides eliminating the physical waste that's an ugly add-on. Hence the decision to launch XC40 Recharge in Volvoverse is a win for the environment.
Beside the sustainability factor, Metaverse appeals to the more younger climate conscious generation that is not afraid to seek accountability. And even adapt to newer ways with advent in tech, marching ahead towards a future that also takes pride in preservation.
But how does it work? Well, Volvoverse is powered by a powerful beam of natural light called the Luminous Core. It runs on self-sustaining energy, harnessing the power of the sun. You heard that right! The core of the Volvoverse absorbs solar energy and channels it to the energy umbrellas made of silicon wafers, fueling the virtual world.
It took less than a century for us to desecrate our habitat, drowning it in a sea of pollutants with ever growing carbon footprint. It gets messier when you add to that the misery of depleting conventional fuels and their skyrocketing prices. Undoing the damage would take consistent sustainable practices. And going completely emission-less is a huge step in the right direction.
XC40 Recharge’s launch in the Volvoverse is in line with the automobile giant’s vision of becoming an all-electric company by 2030 and carbon neutral by 2040. Volvoverse is no mere sustainability tokenism, it's a pact to reduce the ever growing carbon footprint and score more green miles.
Volvo XC40 Recharge The Electrifying and Eco-Friendly EV India Has Been Waiting For
This gorgeous beauty by Volvo that hits the desi tar soon is the first ever SUV in the EV segment that’s fully assembled in India. And the best part is that Volvo XC40 Recharge does more than just meet the ogling eyes. Built for the Indian terrain, XC40 Recharge is also good for the ecologically sound souls.
Responsible Luxury Redefined with Sustainable Design & Digital Infotainment
Every aspect of the car has been rendered to bring forth sustainable design practices in Volvo’s constant endeavour to advocate about green luxury. The interior of the XC40 Recharge is every bit pretty meets perfection.
Decked with leather free interiors, the car mitigates the hazards of environmental waste. The fjord blue carpet is made of particularly recycled plastic waste from the oceans. When you set foot in the car, you set aside a significant carbon footprint.
What else? Digital infotainment that puts your favorite apps from the Google Play store right on the dashboard! The cabin comes with one of the most advanced air purifiers. Hello pure air! You can even monitor the level of pollen and particles outside the car. Decked with these innovative features the XC40 Recharge is all set to transform the way Indians relish driving.
The company seeks to inculcate sustainability in all its ventures and is determined to walk the talk. It has equipped four health care centers in UP and Haryana with solar panels which reduces the dependency on conventional energy. Volvo is all set to expand this initiative in other parts of the country soon. This also holds true for their manufacturing units globally.
Verdict
Volvo is a vanguard when it comes to safety and sustainability, producing some of the most hi-tech vehicles to adorn the roads. And we are happy to report that the Volvo XC40 RECHARGE is the vehicle of your dreams! This EV ticks every box with its endeavor to become more sustainable, safer and a car with a soul. So, what are you waiting for? Book yours here.
