AIGO

🚀 Celebrating a landmark event for U.S. tourism! This October, for Brand USA, we contributed to the Travel Week U.K. & Europe 2024 at London’s historic County Hall. This premier gathering brought together travel industry leaders, buyers, and media to shape the future of travel to the United States. ✨ With 183 British and European buyers and over 179 U.S. exhibitors, #TravelWeek2024 achieved record-breaking attendance, with a 26% increase in exhibitors compared to last year. This year also marked the first Travel Week with @Fred Dixon as Brand USA’s President & CEO, following his appointment earlier this year. His words captured the spirit of the event: “The U.K. and European markets are critical to driving travel to the U.S. In 2025, nearly 17 million travellers—a record from the region—are projected to visit the United States, the USA remains the top long-haul destination on European travellers’ bucket lists for the next 12 months” Brand USA also hosted 90 media representatives for 1,300 one-to-one meetings at our Media Forum and 72 industry leaders at the CEO Summit, both platforms drive new conversations around the future of U.S. travel. Thank you to the large Italian delegation who joined us; See you in London in 2025 for more inspiration, collaboration, and connection.

Our PR team just got back from a media trip to Lisbon, organised in collaboration with Visit Lisboa. The journey highlighted Lisbon’s iconic sites, from the stunning Praça do Comércio to the historic Belém district, as well as modern gems like urban art spots and the Mouraria neighborhood, famous for its tribute to fado singers. A special moment was the journalists' exclusive attendance at the opening of the exhibition PARA QUE SERVEM AS COISAS? at #MUDE—a retrospective journey through 120 years of design history. This event marked the museum’s grand reopening after more than eight years of restoration. The group experienced the timeless flavors of Portuguese cuisine, with a few contemporary twists, capturing the authentic spirit of #Lisbon. A huge thanks to all participants! #AIGOTourism #AIGOProjects #Lisbon #VisitLisboa

Last week, the "King of the Waltz" and “The Queen of Music” were spotted in Milano at an event organised by Vienna Tourist Board to present Vienna and its forever star, Johann Strauss II. In the splendid setting of the Palazzo Giureconsulti in Milan, trade and media partners were introduced to the exciting events the Austrian capital has planned for 2025 to mark 200 years since the birth of this musical legend. Strauss's timeless music has been interpreted in a contemporary key by the Viennese choreographer and dancer Katharina Senk, testifying to the modernity of these classics and making the evening a resounding success✨ #AIGOtourism #AIGOprojects #ViennaTourism #ViennaNow #Strauss2025

AIGO expands its collaboration with Courmayeur Mont Blanc ! After having managed the digital communication activities on international markets for years, AIGO will also start to take care of media relations across the Italian market to strengthen the promotion of the destination. #Courmayeur is one of the most renown alpine destinations in whole Italy, famous for its breathtaking landscapes and the wide range of outdoor activities available throughout the year. 🗻 This improved collaboration aims to boost the awareness and the attractiveness of the city, trying to consolidate its position as a top destination for mountain lovers. #AIGOtourism #destinationmarketing #courmayerumontblanc #mediarelations

Oman's tourism continues to thrive Confirming the importance of the Italian market, the third largest in Europe with 45,132 arrivals in 2024, the Sultanate of Oman was at the centre of an exciting two-week series of events that put the destination in the spotlight. Here are the key highlights: 🤝 Oman took center stage at the TTG Travel Experience - ITALIAN EXHIBITION GROUP, with a strong group of exhibitors and a busy schedule of key meetings in Milan, Florence and Rome with top Italian tour operators and trade partners. 📰 A special media event on October 15 brought together 22 journalists to showcase Oman's strategic tourism investments, focusing on the opening of three new airports and luxury hotels, the launch of a new Oman Air flight from Rome to Muscat, and the expansion of outdoor, eco-tourism and cultural experiences. 📢 On the consumer side, a major OOH campaign is live in Rome and Milan in partnership with Alpitour World, supported by a digital and national radio campaign. As Market Representatives of the Ministry of Heritage and Tourism of the Sultanate of Oman, at AIGO we are proud to contribute to Oman's success and connect Italian travelers with the unique beauty the Sultanate has to offer.

Today's DOVE Travel Issue is dedicated to road trips in the US🛣️ in collaboration with Brand USA We worked with DOVE's editorial staff (special thanks to Tedesco Simona and her fantastic work) on three itineraries to visit the States following different inspirations: - The sounds of blues, jazz and soul accompanying the travellers from Louisiana to Florida; - The breathtaking natural scenery leading from Portland to the Midwest; - The American dream, the authentic journey through the Westcoast along the roads of California and the Pacific coast VISIT FLORIDA Travel Portland Visit California Louisiana Office of Tourism #AIGOtourism #AIGOprojects #VisitTheUSA

Discover Lithuania Travel at TTG: A Hidden Gem Far From Overtourism At this year's TTG Travel Experience - ITALIAN EXHIBITION GROUP, Lithuania stands out as a genuinely undiscovered destination where travelers can immerse themselves in nature, culture, and history. AIGO is proud to have been on Lithuania's side at the TTG meeting with tour operators and travel agents to ensure that even more Italians will have the chance to discover the unspoiled beauty and sustainable travel options of this gem of the Baltics. #TTG2024

Happy to have contributed to promoting the beautiful destination Bormio towards key international markets. Thanks Bormio Tourism for the opportunity!

FROM THE NORDIC TO THE MUSANDAM FJORDS We’re excited to share how we assisted the Ministry of Heritage and Tourism of the Sultanate of Oman in forging a collaboration with Giver Viaggi e Crociere, a leading tour operator specializing in the Nordic market, partnership presented at TTG. This is a testament to how nurtured connections can lead to innovative product development. The AIGO team helped Oman tap into the potential of a new tour operator, designing itineraries based on the extraordinary beauty of Musandam, the extraordinary peninsula rich in 'fijords', and ensuring sustainable growth through tailored tourism offerings. #StrategicGrowth #TourismPartnership #AIGOTourism #OmanTourism #TravelInnovation

📢 Like every year, the AIGO team is at TTG! From 9 to 11 October, we will attend the fair with our clients to meet trade operators and media, attend conferences, and keep up to date with the latest news from the world of tourism. It will be a great opportunity to learn about the latest data and share market trends with key players in the industry. We look forward to meeting you there and discovering together what tourism has in store for us. See you in Rimini! 🌍✨ #AIGOtourism #AIGOconsulting