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Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 526 TECH, United States Futuristic horizons. 525 SERVICES, United States Shared spaces. 524 DESIGN, France Listening transformed. 523 SPORT, France Innovative heritage. 522 MOBILITY, France Living space. 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 525 SERVICES, United States Shared spaces. Rethinking a business concept from the ground up is one of the central themes of innovation marketing. In this section, I explore this idea, and every day, together with my team, we search for inspiring content from this perspective. Capital One, the U.S. banking giant, in collaboration with Islyn Studio, has envisioned a new hybrid bank-café concept that goes beyond traditional boundaries—an environment where a positive moment of pause is intertwined with finance, a space to celebrate communities and redefine the meaning of well-being, both aesthetically and experientially. One of the biggest challenges in designing this space was finding the right balance between two distinct types of activities, one of which required strict legal and security parameters. With this vision in mind, an environment was created that embodies simplicity, ingenuity, and humanity. A place free from formalities, where everyone is welcome to relax, reflect, and recharge. The project involved intelligent space planning and programmatic innovation, continuously questioning industry conventions. At the heart of this hybrid space is a central hub—where workshops, local events, and informal banking conversations seamlessly integrate with food and beverage offerings. A better way to experience banking: an approach designed to surprise, connect, and inspire people—free from the cold and rigid aspects often associated with the sector. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Capital One, Lauren Liss, Jill Fletcher, Marc Mentry, Islyn Studio, Ashley N. Wilkins More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 523 SPORT, France Innovative heritage. To be honest, I had forgotten to mention this, but it certainly deserves attention. Last summer, during the Paris Olympics, the city became a stage where sports and culture intertwined in a unique celebration, deeply rooted in a shared history of innovation and creativity. Paris’s most iconic landmarks provided the backdrop for this experience, offering something beyond mere athletic competition. In this context, Nike launched an extraordinary initiative, transforming the iconic façade of the Centre Pompidou into a storytelling canvas. In one of the city’s most renowned public spaces—also home to a series of open sporting experiences—Nike presented incredible narratives linked to sports, blending art, design, and athletic performance in a dynamic dialogue with the audience. At the heart of this celebration was Art of Victory, an exhibition honoring the innovation that inspired the design of the legendary Air Max 1. The showcase explored the intersection of artistic avant-garde and technological advancement, highlighting how creativity drives evolution not only in sports but also in visual culture and contemporary design. This event was not just a tribute to the past but also an exploration of the future, demonstrating how sports can merge with art and architecture to create new forms of expression and engagement. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 521 HOSPITALITY, Switzerland Beyond stay. 520 FOOD, Belgium Creative culinary. 519 RETAIL, Hong Kong Heritage reimagined. 518 CULTURE, Italy Cultural foundations. 517 BEAUTY, France Olfactive journey. 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 520 FOOD, Belgium Creative culinary. I was recently introduced to the gastronomic scene in Brussels, where Studiø 27 is bringing a breath of innovation. Founded in 2023 by Paul-Antoine Bertin and Nathan Gullentops, the creative collective stands out for its unique approach that blends design, art, and sensory experiences, creating culinary experiences that engage all the senses. The goal is to go beyond simple tasting, transforming each meal into a multisensory experience that stimulates emotions and curiosity. The studio aims to explore the creative dimension of designing culinary spaces, collaborating with artists, architects, and chefs. The collective is distinguished by its ability to design constantly evolving scenographies, keeping customers' attention high and always offering something new. In this way, even in an era where culinary experiences are widely shared on social media, Studiø 27 manages to surprise and keep curiosity alive. The integration of sensory play makes each event more dynamic, challenging the traditional formality of meals and creating a more playful and engaging atmosphere without losing sophistication. With an increasing focus on sustainability, the collective takes on the challenge of offering original experiences while being mindful of the economic and environmental issues affecting the restaurant industry. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Paul-Antoine Bertin More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 516 DESIGN, France Cashmere rituals. 515 SPORT, France Art masterpiece. 514 EVENTS, Germany Silent ride. 513 SERVICES, United Kingdom Beat boring. 512 FASHION, Italy Metamorphic setting. 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 514 EVENTS, Germany Silent ride. I’ll admit it—I’m a little early, but I want to talk about an event that clearly reflects the direction two-wheeled mobility is taking. Whether it’s about passion, sport, or simply getting around, innovation is reshaping the industry in a quiet yet groundbreaking way. Today, two-wheeled mobility is a testing ground for new technologies and bold ideas. Reload Land, Europe’s first festival dedicated to electric motorcycles, is back in Berlin. This event brings together riders, innovators, and businesses that share a passion for speed, sustainability, and cutting-edge technology. With test rides, keynotes, and networking opportunities, it’s more than just an event—it’s a platform for those who want to understand and drive change. It’s also a celebration of forward-thinking pioneers, the EV community, and emerging brands redefining the industry. Behind it all is a network of enthusiasts, experts, and exhibitors working to push the sector forward. And perhaps, without making too much noise, they’re already shaping the future. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Maximilian Funk, Reload Land More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 512 FASHION, Italy Metamorphic setting. Every six months or so, I enjoy sharing insights on Milan’s fashion shows, particularly from the perspective of how scenography evolves as an integral part of presenting new collections, refreshing brand identity, and reinforcing overall brand values. During Milan Fashion Week Autumn/Winter 2025-2026, Prada unveiled the "Raw Glamour" collection, exploring a new definition of femininity. The show took place in the storage space of Fondazione Prada, transformed into a setting reminiscent of a world under construction. The runway featured metallic scaffolding and geometric-patterned carpets, creating a striking contrast between industrial elements and refined details. This setup underscored the duality of the collection, which blended soft silhouettes with exposed stitching. By staging the show in a space under construction and incorporating raw materials, the brand emphasized the idea of femininity as an ever-evolving concept. This vision aligned with the creative directors’ ongoing exploration of what it means to be feminine today. This innovative approach to set design turned the show into an immersive experience, prompting deeper reflection on the role and image of women in contemporary society. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 511 ARCHITECTURE, China Fluid shapes. 510 HOSPITALITY, United States Revolving space. 509 INTERIORS, New Zealand Distinct atmosphere. 508 FOOD, Spain Flavors refined. 507 MEMBERS CLUB, United States Artistic connections. 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle #marketing #communication b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

# 511 ARCHITECTURE, China Fluid shapes. Thanks to a local partner, I had the opportunity to closely observe the significant rise in demand for venues dedicated to conventions, international conferences, and industry exhibitions in China. Architecture and design, combined with a comprehensive range of advanced services, define the country’s leading hub for such events. Beijing has recently inaugurated the Capital International Exhibition & Convention Center (CIECC), a state-of-the-art facility designed to accommodate the growing need for large-scale business gatherings. Developed by Zaha Hadid Architects, the center marks a strategic step in Beijing’s urban expansion, reinforcing its role as a global hub for professional events. The architectural concept is based on an innovative "ribbon" design that seamlessly integrates all facilities. Elevated walkways connect the exhibition halls, conference center, and on-site hotel, ensuring smooth circulation and an optimized visitor experience. With nine expansive exhibition halls, the center is designed to provide maximum flexibility, efficiency, and clarity in navigating the space. The CIECC reflects a broader vision in which architecture shapes the way people connect, collaborate, and exchange ideas on a global scale. Its design is not merely functional but also a statement of Beijing’s ambitions in the evolving landscape of business and international cultural exchange. 🙌 What’s your take? "A curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business". 👉 More content on our website b-f-t-m . com / DRUMROLL Subscribe to the weekly newsletter. 🎯 If you want to learn more about our transformative approach to generating growth (yes, what we call innovation marketing!), feel free to write us privately. Zaha Hadid Architects More about this topics follow #MaurizioRibotti #innovationmarketing #cultureofmodernbusiness #luxury #premium #lifestyle #DRUMROLL #marketing #communication --- All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.