Just wrapped up the workshop at Intersections by IAB Italia with the participation of The Influencer Marketing Factory - Influencer Marketing Agency and Beko Corporate! 🎉 It was a fantastic opportunity to exchange ideas and highlight key elements of the most innovative and differentiating influencer marketing strategies in the market, like the one Beko implemented in recent months. Here are the key takeaways for creating a successful campaign with a high ROI: ✨ The importance of an innovative, macro-strategic approach that goes beyond just being influencer-centric; 🎨 The necessity of crafting an authentic narrative that allows influencers to showcase their creativity and deliver genuine, credible messages; 🌐 An omnichannel campaign that integrates digital efforts with a physical event; 🤝 Selecting influencers who have an authentic connection with the product; 📈 Targeted amplification through paid media that, alongside organic content, has optimized visibility. Thanks to everyone who participated and to all involved! 🙌 Antonella D'Apolito Nicla Bartoli Alessandro Bogliari Corrado Di Scala
Chatwin
Consulenza e servizi aziendali
An international development company working with entrepreneurs to find the best pathway to profitable growth globally
Chi siamo
Chatwin is an International Development Company that works with the best entrepreneurs, helping them finding the best path to profitable growth from sales and operations. Chatwin helps technology start-ups achieve great results by providing professional, experienced and relevant support, with the objective of expanding clients' businesses locally and internationally. In order to help our selected companies succeed, we go through the following steps: goal definition, identification of challenges, analysis of the status quo, design of an action plan to find the right resources, staff and financing needed, implementation of the action plan, and ongoing optimization of the plan. Chatwin operates in Europe and in the US. Our international team is comprised of successful entrepreneurs, experienced managers with an international background, and multinational business experts.
- Sito Web
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https://chatwin.tech/
Link esterno per Chatwin
- Settore
- Consulenza e servizi aziendali
- Dimensioni dell’azienda
- 11-50 dipendenti
- Sede principale
- Milan
- Tipo
- Società privata non quotata
- Data di fondazione
- 2022
- Settori di competenza
- International Development Services, Consulting & Business Services, Growth Hacking, Business Development, Go-to-Market Strategy e Proftiability
Località
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Principale
Ottieni indicazioni
Milan, IT
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Ottieni indicazioni
San Francisco, US
Dipendenti presso Chatwin
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Mark Alan Prior
Global Product Leader | Expert in International Market Expansion | Founder of Reach | Mental Health Advocate
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Enrico Quaroni
CEO & Founder
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Andreas Hofmann
GM-Partner Chatwin / CEO ANKOMM / Business Angel
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Walter Aerts
Adtech enthusiast | Online Media | Business development
Aggiornamenti
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🌟 Join us tomorrow #enext #TouchpointNews #RetailMedia to discover all the details of the indoor DOOH revolution! Tomorrow Antonella La Carpia will join Matteo Giarrizzo from Henkel on stage at E-next to share how FRAMEN have successfully engaged consumers near supermarkets, influencing their purchasing decisions and driving additional traffic to Perlana’s website for the launch of the new Renew line. 💻🛒 Find more details below.
Digital Innovator, Investor, Country Project Lead @Framen | Passionate about AI & Media.
[Ci vediamo Domani! #enext TouchpointNews #RetailMedia] Quando il consumatore è nel giusto contesto, la potenza di una pubblicità diventa ancora più incisiva. 💥 La DOOH indoor, pertanto, si rivela un vero e proprio primer per spingere l’esperienza d’acquisto proprio quando la predisposizione è al massimo. Domani, insieme a Matteo Giarrizzo di Henkel, avrò l’onore di salire sul palco di E-next per raccontare come noi di FRAMEN siamo riusciti a intercettare il consumatore in prossimità dei supermercati, influenzando le sue scelte d’acquisto e portando traffico aggiuntivo al sito di Perlana per il lancio della nuova linea Renew. 💻🛒 Grazie alla nostra innovativa proposition indoor, stiamo ridefinendo il mercato del DOOH non solo in termini di qualità del Dwell Time, ma anche nell’accesso a dati di prima parte deterministici e probabilistici. 📊 Ci vediamo domani per scoprire tutti i dettagli di questa rivoluzione! Special thanks to OMD Italy per la pianificazione della campagna
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🚀 Join the workshop - 5 Days to Intersections by IAB Italia! 🚀 A unique opportunity to explore the latest trends and strategies in influencer marketing and digital innovation, together with top industry professionals. In this in-depth workshop, we will explore: 📈 The most advanced strategies to engage audiences in an increasingly competitive market 🎯 How to maximize ROI through creative, data-driven campaigns 🌐 How collaborations with influencers can become a powerful tool for brand growth Don’t miss the chance to dive into the intersections between marketing and digital innovation on October 29 at 3PM at Allianz MiCo Milano. 👉 Learn more and register here: https://lnkd.in/dM4NyesA #InfluencerMarketing #DigitalInnovation #IABItalia #Workshop #MarketingStrategico Antonella D'Apolito Nicla Bartoli Alessandro Bogliari Corrado Di Scala
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-7 days to Intersections by IAB Italia and we are ready, together with our partners Beko Corporate and The Influencer Marketing Factory - Influencer Marketing Agency, to answer all your questions about Influencer Marketing trends and strategies. How it is possible to drive successful campaigns obtaining measurable and effective results? Join us at our workshop that will take place on October 29 at 3pm at Allianz MiCo Milano, Hall Red 2B. To enroll: https://lnkd.in/dM4NyesA Antonella D'Apolito Nicla Bartoli Alessandro Bogliari Corrado Di Scala
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We're happy to share that yesterday our Antonella La Carpia participated in the Digital Marketing and Integrated Communication Observatory organized by ABI - Italian Banking Association at Spaziopola in Milan. As FRAMEN she had the privilege of discussing the role of #DOOH-indoor in the digital communication landscape, sharing the stage with esteemed speakers. No doubt that for DOOH 2025 will be a pivotal year for creating quality awareness tied to increasingly informed and rapid purchasing decisions, particularly through #retailmedia. #DOOH #DigitalMarketing #IntegratedCommunication #Innovation #RetailMedia #Omnichannel
Digital Innovator, Investor, Country Project Lead @Framen | Passionate about AI & Media.
🎤 È stato un vero onore, prima di tutto, e poi un grande piacere partecipare all'Osservatorio Digital Marketing e Comunicazione Integrata organizzato da ABI - Italian Banking Association presso lo Spaziopola di Milano. Parlo di "onore" perché negli anni '80 trascorrevo ore nel "retro bottega" della banca di mio padre, facendo i compiti. Da quella prospettiva, - dopo anni - ho osservato come il ruolo delle banche si sia evoluto, rispondendo a una domanda del consumatore sempre più sofisticata. 🚀 Noi di FRAMEN, grazie a questo invito speciale, abbiamo avuto il privilegio di raccontare il ruolo del #DOOH-indoor nella filiera della comunicazione digitale, condividendo il palco con tanti speaker di grande spessore, tra cui Denise Ronconi Andrea Meroni Laura Corbetta Massimiliano Montefusco Nino Ragosta Graziano Nani Enrico Marchetto Il mondo delle affissioni sta vivendo un momento di grande trasformazione. La rivoluzione digitale rappresenta oggi il 30% degli investimenti nel settore OOH e sta crescendo a doppia cifra. In questo senso non vi sono dubbi: il 2025 sarà un punto di svolta per creare una awareness di qualità, collegata a decisioni d'acquisto sempre più consapevoli e rapide, anche grazie al #retailmedia. Un grazie speciale a tutte le banche/aziende presenti, al team di ABI per l'organizzazione impeccabile (DANIELA VITOLO CLAUDIA CONSOLE Antonella Mucciolo) e a Massimo Cerofolini, un amico e un grande giornalista, che ha saputo catturare e inquadrare perfettamente il #senso della narrativa di questa giornata. #DOOH #DigitalMarketing #ComunicazioneIntegrata #Innovation #RetailMedia #Omnichannel
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🚀 Exciting news! This Wednesday, FRAMEN will take center stage at the Italian Banking Association's (ABI) Digital Marketing and Integrated Communication Observatory event, engaging with leaders from major Italian banking groups. Antonella La Carpia #DOOH #DigitalMarketing #InnovazioneBancaria #Comunicazione #Framen #ABI #MarketingFinanziario
Digital Innovator, Investor, Country Project Lead @Framen | Passionate about AI & Media.
🚀 Questo mercoledì, FRAMEN sarà protagonista all’Osservatorio di Digital Marketing e Comunicazione Integrata dell'Associazione Bancaria Italiana (ABI), in un evento esclusivo con i principali rappresentanti dei maggiori gruppi bancari italiani. Sarà un’opportunità per presentare la visione di FRAMEN sul ruolo del Digital Out of Home (DOOH), in particolare negli ambienti indoor, dove i brand di questa industry possono veicolare messaggi mirati e ad alto impatto. I posizionamenti strategici in questi contesti, infatti, possono diventano potenti primer per la comunicazione finanziaria e bancaria. 💡 Vuoi scoprire come il #DOOH può offrire vantaggi anche al tuo settore? Contattami, sarò lieta di condividere approfondimenti e opportunità. #DOOH #DigitalMarketing #InnovazioneBancaria #Comunicazione #Framen #ABI #MarketingFinanziario
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Ready to learn all about the most advanced influencer marketing trends? We will analyze the best practices driving successful campaign and the specific case of Beko. We will answer to the question how it is possible to collaborate with influencers to obtain effective and measurable results. Join us With The Influencer Marketing Factory - Influencer Marketing Agency and Beko Corporate at IAB Italia 🚀 The workshop will take place on October 29 at 3:00 p.m at Allianz MiCo Milano, Hall Red 2B. To enroll: https://lnkd.in/dM4NyesA Antonella D'Apolito Nicla Bartoli Alessandro Bogliari Corrado Di Scala Immanuel Taddei
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We’re thrilled to announce Enrico Quaroni as a new member of the Over Ventures Advisory Board! 🎉
📢 Exciting Announcement! We are excited to welcome Enrico Quaroni as the newest member of the Over Ventures Advisory Board! 🎉 About Enrico Quaroni 📣 Enrico Quaroni is the Founder and CEO of Chatwin and a "seasoned" entrepreneur and investor, with a track record of building and supporting multiple European startups, primarily in the digital space. Previously, Enrico was part of the European leadership team at Rocket Fuel, a successful Silicon Valley company, where he served as Regional Director for Southern Europe and the MENA region and Executive Director and VP of Global Sales at Fanplayr, a Silicon Valley scaleup. The Advisory Board The Over Ventures Advisory Board was established to create a dedicated internal platform for discussing company progress and future developments. It aims to gather valuable feedback, insights, and strategic advice from a team of 10 leaders, and experts across various relevant fields. His vast experience in digital business, startups, and global sales makes his insights invaluable to Over Ventures' decision-making and strategic planning processes. Crucially, it fosters collaboration among business professionals who share a common vision and drive for success. We will continue to introduce the remaining members of the Advisory Board in the coming weeks. Stay tuned! Join us in welcoming Enrico and celebrating this exciting step for Over Ventures! 🚀 #OverVentures #AdvisoryBoard #Leadership #EquityCrowdfunding #AngelInvestor #CrowdInvesting #CrowdfundingStudio #CrowdfundingHeroes
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Big thanks to our colleague Antonella La Carpia for sharing all the key learnings obtained after exploring the amazing landscape of Digital Out of Home with our client FRAMEN. Read the full article here: https://lnkd.in/dGXN_8Bm
Digital Innovator, Investor, Country Project Lead @Framen | Passionate about AI & Media.
Exploring the landscape of Digital Out of Home (DOOH), I've experienced the thrill of starting from scratch and the challenges of driving innovation. Here's what I've learned and how I see the future: [Read The full Article] 👇 https://lnkd.in/dGXN_8Bm
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D-Days are here! Today, the Chatwin team is excited to be at Talent Garden Calabiana, ready to immerse ourselves in an incredible day of workshops, inspiring talks, and invaluable networking. We're looking forward to connecting with thousands of innovators and thought leaders from across the globe. Together, we’ll spark fresh ideas and build collaborations that will shape the future. Let’s make this event a game-changer for our business! 💡🤝 #DIDAYS24 #Innovation #Networking #ChatwinTeam #DigitalMarketing
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