Commerce Layer

🎁 We launched a new Gift Cards App.🎁 Are you thinking of ways to make gift cards part of your commerce strategy? Our new app makes it easy to start creating them so they can become a larger part of your strategy. To help you think about some use cases, we also made a top ten list for how you might integrate gift cards into your strategy. Counting down from number 10... 🔟 Holiday promotions 9️⃣ Wedding and baby registry add-ons 8️⃣ Virtual product launches 7️⃣ Birthday and anniversary gifts 6️⃣ Corporate gifting 5️⃣ Subscription box promotions 4️⃣ Flash sales and limited-time offers 3️⃣ Refund and store credit management 2️⃣ Influencer and affiliate marketing and 🥁... 1️⃣ Customer loyalty programs We provide a thorough explanation of all the features of the Gift Card App and elaborate on each of these top use cases. Just read the blog post and let us know what you think. And please post some other ideas in the comments that didn't make our top 10 list. What did we miss? https://lnkd.in/eRCsvy88

Lately, as a Solution Engineer in the composable space, I've been heavily involved in building PoCs. I've compiled some valuable insights in my recent article. #composable #presales #poc #solutionengineering

We've released a new Bundles App on the Commerce Layer Dashboard. What are bundles and why should you care about this release? ⬇️ Our Bundles API resource is nothing new, it's been around for a while. Bundles describe a set of specific products that are being sold together. With this release, we've improved the bundle creation process with a new user experience that is a no-code, easy-to-use application. Here are the top reasons to start using our new Bundles App: 1️⃣Simplified bundle creation  2️⃣ Easy editing and management 3️⃣ Improved collaboration 4️⃣ Real-time market adaptation 5️⃣ Enhanced pricing strategy  6️⃣ Streamlined inventory management Read a deeper explanation of each of these reasons in the blog post. If your business uses bundles a lot or is looking to create things like gift sets, product kits, or promotional packages, the Bundles App makes it easy to bring your strategy to life quickly and efficiently. https://lnkd.in/eGEfKubA

Splitting payments for transactions may not always be straightforward. Edge cases can occur and depending on the scenario, the payment can be divided between multiple buyers, multiple sellers, or both. Marketplaces are a typical example. Here are three quick examples of splitting payments: 1️⃣ Marketplace payments – A buyer creates a cart with items from different vendors. One payment at checkout, but the order and the payment are split among the vendors, plus any marketplace platform charges. The payment is split even more as each vendor pays a portion. 2️⃣ Third-party seller – A third party seller makes the sale and is eligible to receive a commission. Also, affiliate marketers and sellers may make a sale through their digital property and earns a commission. 3️⃣ Multiple buyers – A single buyer can split payment across multiple cards or payment methods. Or, a group splits a bill, like a check at a restaurant or groups who buy a gift for a friend. Your commerce platform should help you solve for edge cases for splitting payments. In Commerce Layer’s case, we support adding any custom payment gateway that offers multiple payments logic. The payment is treated as an atomic transaction and the custom gateway determines how payments are split and how refunds are processed. A custom payment gateway operates as an independent microservice and can be modeled with any business logic, while Commerce Layer ensures consistency as if it were a standard gateway. Read more from Filippo Conforti‘s latest blog post to get the entire list of edge cases. If you have any questions, please comment. https://lnkd.in/eEu5aNsa

A lot is happening with the startup scene in Italy. Italian Tech Week has been filled with a ton of great energy, startups, and venture capital. Commerce Layer’s CEO and cofounder Filippo Conforti spoke today, sharing his founder’s journey and telling the story of Commerce Layer. He was interviewed by Sequoia Capital partner Matt Miller and was joined by two other amazing Italian founders, Maria de Lourdes Zollo and Daniele Perito. If you were at the event, please let us know what you thought.

At Commerce Layer, we have several layers in our technology stack, each of which consumes the layer below. Our developer team dog foods the entire stack of code starting at the API level to bring the most cutting edge software to market. Our SDK is built on our top of our API. Our React Components are built using our SDKs. The next layer includes low code solutions like our Apps and Micro Frontends. And then the final no-code layer includes Links and our Dashboard. Coming very soon, we will launch a new no-code product built on Links that is built on the exact same underlying Commerce Layer API. Stay tuned for the Links product, but dive into more from Filippo Conforti in his recent blog post: https://lnkd.in/daWcxKzr

Dynamic pricing sparks a lot of new ideas on how to apply AI to ecommerce. Every global enterprise wrestles with different price lists per market, shifting demand, and varying stock levels. All of these items and more impact the price at which you sell a product. Filippo Conforti touches on these topics in his most recent post at Commerce for Devs. He also links to a dynamic pricing example our Head of Solutions Engineering Fabrizio Picca created and blogged about on the Commerce Layer blog. Read Filippo's piece below. https://lnkd.in/e_FyAH9q

We are proud to be a Community Sponsor for this year's Netlify Compose Conference held in San Francisco October 2nd and 3rd. Conference topics will include: ◆ Discussing trends ◆ Revealing features ◆ Building the web Our VP of Sales Kia Saedi will be at the event and happy to meet up. Grab your ticket and come join the fun in SF. https://lnkd.in/ezk9HHSP

Commerce Layer's cofounder and CEO Filippo Conforti will speak at this year's Italian Tech Week, held September 25 - 27 in Torino, Italy. His talk is titled "Founders Unveiled: Navigating diverse stages of development" and will be on Day 2, just after the opening address. The event has an amazing lineup of speakers, including John Elkan (CEO of Exor N.V. and Chairman of Ferrari), Sam Altman (cofounder and CEO of OpenAI), and Doug Leone, Partner at Sequoia Capital. If you are going, don't miss Filippo's talk and please stop by after to say hello.

One way to streamline a shipping process and reduce costs is to ship from the stock location that is closest to the customer who purchased an item. Take a look this new article from our Head of Solutions Engineering, Fabrizio Picca, who shows a clever way to do this with Google Maps and Commerce Layer. https://lnkd.in/eZ-ygUxp