Design Group Italia

Continuing our commitment to positioning design as a strategic asset within organizations, we recently participated in the Jam Session of the #Polimi Design Thinking for Business Observatory, of which we are a proud sponsor, alongside other forward-thinking studios and companies. During the event, Giulia Calabretta, Associate Professor of Strategic Value of Design at Delft University of Technology, provided insightful perspectives on how design can shape and enhance business strategy. Her expertise shed light on the real-world challenges and nuanced dynamics that arise when integrating design thinking into organizational processes. In collaborative sessions, we engaged directly with consultancies and corporate representatives to explore the common barriers to adopting design-led approaches. These exchanges confirmed that including all stakeholders from the very beginning is essential for achieving a unified and effective transformation. When stakeholders actively participate in shaping objectives and strategies, it fosters a culture of shared ownership that drives meaningful, sustainable change and mitigates obstacles. Exercising these methodologies in a controlled, collaborative setting with peers who understand similar organizational dynamics was invaluable. Such simulations underscore the importance of not only aligning theoretical frameworks with practical realities but also setting a foundation for smoother transitions and behavioral shifts within the workplace. The work remains complex, yet through design thinking, we are bridging gaps and advancing toward impactful, positive transformation in today’s business landscape. Thanks for the organization: Osservatori Digital Innovation, LEADIN' Lab - POLIMI School of Management, Design+Strategies, Stefano Magistretti Design Group Italia: Peter Newbould, Mathilde Leroy, Silvia Cantucci, Elisa Fabbian, Cristina Paleari, Selene Musitelli #designthinking #businessprocesses #organization

Designers are constantly evolving professionals. To deliver impactful and meaningful experiences, staying curious, observing, learning, and considering broad, interconnected systems and environments is just as essential as specializing in a particular field. When we design for clients, their teams, processes, and end users, we shape both the physical and digital worlds as part of a unified whole, integrating new technologies- like those provided by AI- into real-world applications. Our Alberto Giorgi recounted his own experience in a beautiful interview with Emil Donchev. Read it now: https://lnkd.in/eBUeuymH #design #productdesign #experience #digital #physical

Winter is around the corner and #viaggicorriere by Corriere della Sera has some amazing suggestions! Discover the magic of Iceland and the unparalleled atmosphere of Kerlingarfjöll - Highland Base: an extreme paradise in the heart of the country. Here guests will touch the power of nature and an accommodation designed to embrace and enhance their experience. Thank you, Chiara Pasqualetti Johnson and Beatrice Pilotto, for featuring this special destination and our design contribution there! The article is in Italian, read it here 😊: https://lnkd.in/dtVJRvxz photo credit: Beatrice Pilotto #customerjourney #experience #interiordesign #adventure #leisure

Breaking news! We’re so happy to let you know that #Node, the robotic solution by ALTO Robotics S.p.A. has been honored with the Red Dot Design Award in the Design Concept category! This prestigious recognition marks the best start for Node and Alto Robotics, highlighting a design driven approach that supports businesses in their digital transformation while fostering a positive relationship between humans and robotics agents. A huge congratulations to our designers and the entire incredible team for overcoming all organizational, physical, and digital challenges in bringing Node to life! https://lnkd.in/dvmCjSwN Alto Robotics: Sara Bellini, Jody Saglia, Stefano D., Paolo Guria, Giuseppe Iellamo, Giada Francescato, Anna Bruscia, Federico Giaimo Design Group Italia: Peter Newbould, Matteo Smorgon, Gustavo Messias, Andrea Snidero, Sonia Balduzzi, Sara Petrucci, Simona Franchina, Ao Shen, Rachele Pedol. #reddot #designaward #robotics #humanity #integration

We partnered with #VSG Vehicle Service Group, a #Dover company and a leader in tire service equipment production, to design the new KENDO.EVO tire changer under their #Rotary brand. The challenge was to create innovative solutions based on a deep understanding of user needs while achieving a perfect balance between modern aesthetics and optimal functionality. Curious to know more? Discover the project we developed with Rotary Solutions EMEA here: https://lnkd.in/d7PzssiD #design #functionality #aesthetics #operators #alwaysimproving

Thrilled to dive deep into the story of #Node, the fast-to-deploy robotic solution for transporting materials, semi-finished parts, and data acquisition by ALTO Robotics S.p.A.. They enlisted our team to support the development of a Robotics-as-a-Service business model and proof of concept, aimed at serving new, promising clients. The request was driven by the belief that advanced technologies must be leveraged to enhance human activities and enable their evolution in complex, dynamic industrial environments. A truly multifaceted and multidisciplinary design project for Industry 5.0! Discover the case study: https://lnkd.in/dpbBCtMn #servicedesign #digitaldesign #productdesign #robotics #human

Last week, our service and digital product designers participated in the first meeting of the research journey organized by #Polimi Design Thinking for Business Observatory, of which we are a sponsor. The Observatory aims to be a key reference point for a community of innovators and design thinkers, focused on creating business value, exploring new methodologies, and building the right networks. A highlight of the event was the talk by Daniela Jorge, who has consistently demonstrated throughout her career how a design-driven approach can generate value for both companies and end users. The session offered us the opportunity to reflect deeply on the importance of aligning designers' work with business objectives. We discussed how trust, transparency, and the ability to embrace holistic viewpoints are vital for ensuring long-term, sustainable, and competitive growth. Additionally, the session emphasized the importance of handling data and the personal needs of end users with the utmost care, making them integral to the design journey and its final goal. Thank you, Osservatori Digital Innovation, LEADIN' Lab - POLIMI School of Management, Design+Strategies and everyone participating in the Observatory! We look forward to the next activity! #designthinking #business #innovation

Creativity beyond boundaries. Thanks to Quotidiano Nazionale Network and #IlGiorno for this beautiful article about the story of Salotto, a New York hub where Italian talents in the U.S. come together. It’s a tale about talent, networking, creativity and design - a journey that started in Milan to expand worldwide and we're in! 😎🗺 Read the full piece here: https://lnkd.in/d5bi8Rzf

"It may not immediately strike you as a design object - at least not in the traditional sense of the word, where design is often associated with aesthetics that overshadow function."... True design, however, lies in creating innovative solutions that seamlessly blend form, function, and history into our everyday lives. The talented Chiara Alessi captures this perspective beautifully in a podcast featuring FILA GROUP's #TrattoPen, one of the most iconic creations by Design Group Italia. It's a legacy that our design team continues to build every day in our studio. Enjoy listening (podcast in Italian)! https://lnkd.in/dgpB6UGe

“Go wisely and slowly. Those who rush stumble and fall.” said William Shakespeare and we’ve decided to take this suggestion literally by publishing, two months after the event, the report on #Config2024 by Figma, which our digital product designer, Alberto Giorgi, attended and now shares with us. Over to Alberto! Enjoy the read: https://lnkd.in/drmPhQ3D #digital #design #config #figma #community