Digital Fashion Academy

"Fashion Ecommerce is not a game". Read the news about Richemont and YOOX NET-A-PORTER, a business case that shows that essential needs of specific skills, optimised processes and qualified professionals to run a profitable ecommerce. ⤵ ✔ Check out our "Ecommerce management", "Ecommerce Finance" and "Marketplaces management" courses at https://lnkd.in/dVjYQfCu

🎓Are you a digital professional and do you want to successfully sell on global marketplace? Learn strategies and best practices, tools, KPIs, and techniques: ✔ select the ideal platform for your products; ✔ integrate your product catalog; ✔ run effective marketing campaigns. Find out more discovering the details of this training course about the international growth of a business, together with 5 teachers who are Industry experts, Video & Multimedia lessons and other resources to deepen the content. #marketplace #marketingcampaigns #dfa

📢 Save the date: see you on 30th October at the Forum Retail Together with Enrico Roselli and Enrico Fantaguzzi and many other professionals, we will explore several topics, from the brand identity to the omnichannel retail ecosystem. #omnichannel #retail

Stay in the loop: check out the latest digital and e-commerce fashion updates from our community! Read our newsletter ⤵

🎓The Impact of cookies is changing the fashion industry: are you ready to discover all the strategical implications for your digital business? Let's explore: ✔alternative methods to track user; ✔how to measure performance of advertsing campaigns; ✔how to replace third party cookies. Traditional and eCommerce companies must be prepared for this significant shift and this training course will help you to understand the most suitable solutions for different business objectives. We explain it together with some of the industry experts as Roberta Vesco, Andrea Folcio, Federico Gasparotto. #cookies #digitalbusiness #dfa

🎓Are you ready to improve your ecommerce P&L? Start boosting the performance of your ecommerce with P&L management training. This course, created by fashion finance experts, will give you a comprehensive understanding of the profit and loss of ecommerce. Each lesson of the P&L management training is crafted to provide practical examples and best practices used by international companies to help you succeed ➡ https://lnkd.in/dCaVcBbm Discover more in this video together with the experts Enrico Fantaguzzi and Eitan Koter 🎙️ Koter

🚀Learning from Mistakes: are you sure that this mantra works? Above all among the startups, in recent years, the “fail fast” mentality has become popular, but there are some misconception and problems about it, not only considering the costs themselves but also on a psychological and emotional level, for example: ✔High Cost of Errors ✔Emotional and Psychological Toll ✔Repetition of Errors Find out more in the article ⤵ #failfast #education #dfa

🚀The digital advertising world is undergoing a seismic shift due to the evolving landscape of cookies. Both #Google and #Apple have taken significant strides to prioritize user privacy, leading to the gradual phasing out of third-party cookies. Those are some of the implications: ✔ Reduced Targeting Accuracy: With limited access to user data, advertisers face challenges in delivering highly targeted ads. ✔Increased Reliance on First-Party Data: Companies are focusing on building their own customer databases to fuel advertising efforts. ✔Privacy-Compliant Alternatives: New technologies like contextual advertising, privacy-preserving measurement, and identity solutions are gaining traction. Discover further implications for digital advertising in the article ⤵ #digitaladvertising #dfa #cookies Thanks to Federico Gasparotto Andrea Folcio Roberta Vesco for the contribution.

💎📈Luxury Fashion ECommerce: what’s the secret to scale the business? Here’s the podcast with Enrico Fantaguzzi co-founder of DFA and Eitan Koter 🎙️ #digitalfashionacademy #dfa

Ever wondered how to maximize your marketing results on marketplaces? 🤔 This article explores some insider tips to help fashion brands like yours stand out from the crowd! Here are some key takeaways: ✔ Having a dedicated marketing strategy is crucial for success on marketplaces. ✔ Marketplaces offer a great opportunity to reach new audiences and boost sales. ✔ But it's also important to create high-quality content and listings to differentiate yourself from the competition. Ready to take your marketplace marketing to the next level? 💯 Check out the full article for more insights! 👉 https://lnkd.in/dsnbQ3Bq #marketingmarketplace #marketplace #ecommerce