Etro

On Wednesday, September 18, select guests and clients will have the exclusive opportunity to experience the ETRO Spring/Summer 2025 runway show using the mixed-reality headsets by Apple. Always at the forefront of technology and innovation, ETRO will be the world’s first fashion house to broadcast an immersive live runway show using the Apple Vision Pro headset, a cutting-edge device that offers an entirely new way to engage with digital content, seamlessly blending augmented reality with the user's environment. After participating in the first Metaverse Fashion Week in March 2022 and launching the AI- driven Nowhere advertising campaign for Spring/Summer 2024, ETRO is once again pushing boundaries with its pioneering and experimental spirit, offering a select group of guests an interactive experience that bridges the physical and digital worlds. The ETRO event presents a unique opportunity for guests, as only those who wear the device will be able to relive the runway show by downloading and connecting to the app developed exclusively by MMN— IT Solution Provider of the Bechtle Group and the first Italian company to invest in a Spatial Computing Competence Center specializing in the development of native Vision Pro applications dedicated to companies and organizations worldwide in the B2B and Education worlds that want to build new ways of living and working. The app will also be released on official Apple stores in markets where Vision Pro is available. #Etro #EtroSS25 MMN - Magnetic Media Network S.p.A.

Introducing the #MakingEtro Spring Summer 2025 Women’s Collection, where the journey itself takes center stage. Inspired by the Mediterranean, Creative Director Marco De Vincenzo’s designs bloom like agave flowers—vibrant, free, and ever-evolving. This season showcases flowing fabrics, multicolored knits, and psychedelic jacquards, blending instinct with craft. Through layers of prints, patterns, and textures, the collection captures the essence of creativity as a continuous process, celebrating freedom and spontaneity with every step. #ETROSS25

Etro Women's Spring Summer 2025 Fashion Show

The final preparations for Etro runway shows are always a captivating process. From the fitting sessions just days before, to the flow of fabrics and vibrant prints, each moment is filled with creative energy and excitement. The construction of the Agave flowers adds a stunning touch to the show’s set, enhancing the femininity and movement of the collection. Stay tuned for the reveal of the Spring Summer 2025 collection, debuting at Milan Fashion Week. Watch the show live from Milan on Wednesday 18th of September at 8pm CEST. #Etro #EtroSS25

Daniela Pes infuses the Etro Spring Summer 2025 soundtrack with tribal and primal accents, bringing a unique energy to the runway. Watch as she shares her excitement and passion for this artistic collaboration, as her captivating voice leading the way for the unveiling of the collection at Milan Fashion Week. Watch the show live from Milan on Wednesday 18th of September at 8pm CEST. #Etro #EtroSS25

Celebrating 40 years of the iconic Arnica print, we take you behind the scenes for a glimpse into the handmade artistry of the Arnica bag. Stay tuned as we showcase the meticulous craftsmanship behind this exclusive piece, created specially for the Spring Summer 2025 show launching soon at Milan Fashion Week. Watch the show live from Milan on Wednesday 18th of September at 8pm CEST. #Etro  #EtroSS25

Etro continues to strengthen its global strategic #retail expansion plan with the opening of its first boutique in #Shenzhen at the prestigious Mix-C mall, marking a significant milestone for the brand’s growth in Southern China. Located on the ground floor, the boutique spans 70 square meters and showcases Etro’s full range of Ready-to-Wear collections and fragrances. The interior design exudes sophistication and elegance, reflecting Etro’s unique aesthetic. Featuring a beige color palette, the space is adorned with signature decorative elements such as #paisley patterns, terracotta floors, rough limestone, and gradient carpets—seamlessly blending Etro’s traditional craftsmanship with modern design. At the heart of the boutique is an impressive cherry wood bookcase, while paisley patterns engraved on the wooden windows and door handles create a harmonious link between the interior and exterior. Key highlights include metal surfaces finished with an elegant champagne tone, offering a perfect balance of heritage and modernity. #Etro #EtroFW24

The Etro Kids Fall-Winter 2024-25 campaign brings the poetic and whimsical world of Etro to life through imagery. Set against a backdrop of paper sculptures—fantastical animals and oversized flowers—this macro-origami landscape reflects the spirit of the Etro Women's SS24 show. In this magical setting, #EtroKids embark on a new adventure, surrounded by the contrast of white’s lightness against the iconic #Paisley motif, creating a garden of dreams. The collection offers a fresh, junior take on Etro's signature style, blending iconic patterns with modern touches. From jacquard denim with Paisley designs to floral hues inspired by Etro's archive, the collection features shirt dresses, jacquard bomber jackets, and unisex knitwear adorned with the two-tone Pegasus, the symbol of the Maison. Boys can choose casual pieces and oversized puffer jackets with diamond-patterned Paisley in green and yellow, while girls embrace autumnal tones in flowing dresses paired with sleek, slim-fit coats. #EtroKids

Etro unveils its Fall/Winter 24-25 ad campaign, drawing inspiration from the mystique of Homeric legends. This campaign captures the essence of ancient Greek theater through a series of captivating tableaux vivants, set against the serene and majestic backdrop of the Messina Strait—the birthplace of our creative director, Marco De Vincenzo. In this dreamlike world where reality meets fantasy, Etro's intrepid travelers are seen aboard a boat as it drifts into the quaint port of Capo Peloro, a picturesque fishing village at the northernmost point of the island. Amidst breakwaters, crystalline waters, and striking rock formations, these voyagers find themselves in a land unknown—a place that, as De Vincenzo puts it, "reminds us that discovery is a journey without a map, where chance dictates, and serendipitous encounters prove to be pivotal." With this campaign, Etro continues to blend timeless elegance with contemporary flair, crafting a modern myth where beauty intertwines with art, and the classic is continually reimagined. The collection showcases an aesthetic rich in color and contrast, featuring fluid silhouettes, luxurious knits, and protective fabrics adorned with shiny foils, jacquard patterns, and signature Paisley motifs. This enchanting narrative reflects the brand's enduring quest for the extraordinary. #Etro #EtroFW24

At the 81st #VeniceFilmFestival, during the premiere of Pablo Larraín’s film Maria, Etro introduced the Etro x Wolford collaboration, first revealed at the FW24 runway show. Eva Herzigova made a striking appearance in an ETRO x WOLFORD “Paisley Tattoo” jacquard jersey jumpsuit, complemented by a draped black silk jersey bodysuit with a crossover neckline and back tail. Her look was further elevated with a Greco-Roman-inspired mask pendant necklace and a jeweled groumette belt adorned with stylized flowers. #Etro #wolford #EtroXWolford #BiennaleCinema2024 #Venezia81