Feel Notes I Tools for Qualitative Research

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🚀 Ready to dive into the world of Mixed Methods? As indicated by its title, this book offers a concise yet comprehensive introduction to mixed methods (kickstarting biblio + clarification on definitions + inputs for rich debate) Here, some of our toughest concerns or prejudices about how qual and quant methods can work have been untangled and discarded! In short, it's a practical shortcut to get introduced to Mixed Methods! 🌟 #MixedMethods #Research #Qualitative #Quantitative #Learning #Innovation

🚀 Ready to dive into the world of Mixed Methods? As indicated by its title, this book offers a concise yet comprehensive introduction to mixed methods (kickstarting biblio + clarification on definitions + inputs for rich debate) Here, some of our toughest concerns or prejudices about how qual and quant methods can work have been untangled and discarded! In short, it's a practical shortcut to get introduced to Mixed Methods! 🌟 #MixedMethods #Research #Qualitative #Quantitative #Learning #Innovation

If you read Italian or French, here's a nice book about the power of handwritten writing. 📚 What are the circumstances in which we still write by hand? ✍️ Let's explore the art of handwritten communication and its significance in our digital age.

Excited to share Episode #2 of our Bias Checker in Research Interviews! What's next in the journey to unbiased research? Inconsistence! #BiasChecker #ResearchInterviews

Should I keep working as an in-house researcher or start freelancing? 🤔 Should I focus solely on Qual methods or dive into learning a bit of quantitative methods too? 📊 Should I aim to become a pure UX researcher? 🌟 Should I consider parting ways with this client or company? 💼 Exciting news coming soon about fantastic and practical templates for qualitative researchers, including where to find them!

Two friends who are also freelance qualitative researchers: A: What about using a laptop? B: What about it? I normally leave it at home A: Come on, Is it always on your mind that a computer can weaken human connection? You just need to use it with care, and some of those effects will be mitigated. Just put the laptop in a way that it does not create a physical barrier between you and research participants. B: Easy to say, difficult to do. I find it difficult to make eye-contact with participants, which might help strengthen bonds in interactions. To tell you the truth, I'm not comfortable taking notes on a laptop either. It makes me feel I'm leaving my participant alone in the middle of a deep and genuine conversation. Sometimes I think it's better to make a distinction between low-level notes and high-level ones. It's with the latter ones that I take a seat in front of my laptop, elaborate more on what I've wrtten on paper, get to more complex thoughts and relate to data in a more analytic way. When I try to polish my notes I often see new and interesting connections or patterns coming out. A: So you're saying you're not using your laptop in the field at all? B: Do you recall our discussions at university where some viewed the field as solely a physical space, while others saw it as a process involving fieldwork preparation and analysis? So yes, in that sense I use a laptop in the field, but for my scratch notes I need to use pen and paper. A: Yeah. (Silence).<Recently I'm doing most of my IDIs online. So, more often than not, the physical 'field' corresponds to my desk. B: Ah, really? Are you nostalgic and complaining about that? A: Yes, actually. I miss the most beautiful part of doing ethnography, which is real fieldwork and meeting people. That's a big part of us. Don't you think? No matter what, when it comes to the choice of the most time-saving and functional tool when taking notes I myself use a laptop. I can't believe you've never tried. B: Of course I have, but than I quit. The laptop offers the advantage of facilitating effective data organization. It offers more efficient ways to retrieve data, so that you'll have everything you need right in place to start building your report. However, it's unlikely that an ethnographer working alone can interview, observe, and take notes using a laptop. Well, if you work in a team or the budget allows it, a research assistant would make the difference and take the full advantage of using a laptop. But I'm a lone freelance researcher. Aren't you?

It's time to address the topic! Let's have an open discussion about it very soon...

"Practical Ethnography" is a must-read for applied researchers in technology, marketing, communications, and market research. Sam Ladner expertly addresses the importance of rigorous ethnographic practice in corporate settings, providing actionable outcomes and recommendations for clients. This comprehensive book covers everything from data collection to analysis and reporting. Don't miss Chapter 4 for valuable insights and tips concerning these very aspects! #Ethnography #MarketResearch #DataAnalysis

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