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Commercial Excellence isn’t about better sales techniques: it’s a strategic shift reshaping entire companies. At SDA Bocconi, we discussed their research, which highlighted that 61.8% of respondents now see sales as pivotal to strategic decision-making. Crucially, integrating sales and marketing is key to succeeding in omnichannel environments. At Gewiss, this shift is clear: we're moving beyond selling products to delivering solutions and matching customer demands for efficiency, sustainability, and innovation. We’re transforming Commercial Excellence into a knowledge hub - an internal university for ongoing training and competence development. The evolution of the sales function isn’t optional; it’s vital to remain competitive in today’s complex markets. Investing here creates lasting value for Gewiss, our customers, and our entire partner ecosystem. Thanks to SDA Bocconi for a valuable dialogue. #ThisIsGewiss Paola Caiozzo Paolo Guenzi Alessandro Savino Marco Ballarè