Haier Europe

The 2024 China Open has officially wrapped up, and we are proud to have been the exclusive Home Appliances Partner of one of Asia's most prestigious tennis tournaments. From on-court presence to interactive experiences, we brought the spirit of innovation and smart living to life at the National Tennis Center in Beijing. Visitors enjoyed hands-on activities at our dedicated area, including a crowd favorite: tossing tennis balls and dirty clothes into our washer and dryer sets! A special highlight was the virtual presence of our Global Brand Ambassador Ana Ivanovic, who engaged users worldwide to experience the excitement of top tennis tournaments and the comfort of smart home living. At Haier, we’re redefining innovation—on and off the court. #ChinaOpen #HaierEurope

We are excited to announce that we have received a prestigious certification from the VDE Testing and Certification Institute! The Haier 2D 60 Series 7 Pro refrigerator was recognized for its A-20% energy class, making it 20% more efficient than the standard A-class. With advanced technology, premium design, and reduced energy consumption, the Haier 2D 60 Series 7 Pro ensures superior food preservation while being environmentally friendly. A huge congratulations to our team for this remarkable achievement! #HaierEurope

Haier is bringing innovation and energy to the ATP European Open! 🎾 Our booth has become a vibrant space for engaging experiences, exciting prizes, and plenty of interaction with tennis fans. From innovative activations to moments of competition, we've captured some unforgettable highlights. #EuropeanOpenAntwerp #HaierExtraMoment #TheBallIsInYourCourt

At Haier Europe, we recognize that addressing hunger and supporting wellbeing go hand in hand. We have been implementing initiatives that address both physical and mental wellness, while also contributing to the global fight against hunger. By supporting these efforts, we continue to enhance the wellbeing of our teams in various countries. Together, we’re shaping a workplace where every voice counts and wellbeing thrives, both in our offices and in our communities. #HaierEurope #WorldFoodDay

During our 40-year journey, one of the defining moments that shaped Haier’s rise to the top occurred in 1988. That year, Haier achieved the highest score, winning the first gold medal in China’s refrigerator history. Since then, we have secured the leading position in the refrigerator industry and continue to deliver unique and advanced technologies for smart home. This milestone remains a source of pride and motivation for us even today! #Haier40Years

From clean to shiny with the new Haier dishwashers! The Haier Xynergy with Heat Pump technology is our most sustainable and efficient dishwasher ever with an A-40% energy rating, allowing you to save on energy and be environmentally friendly. Thanks to the new H-Spray Arm and Cutlery Shine Plus technology, this dishwasher can achieve extraordinary cleaning results even with rapid programs. The Haier I-Pro Shine dishwasher offers maximum performance with very low consumption. It comes with exclusive BIOVITAE technology, which uses natural white, UV-free LED light to effectively sanitize and eliminate viruses and bacteria from dishes, including plastic and glass components. Learn more with Riccardo Lo Coco, Senior Product Manager Dishwashers at Haier Europe.

The DACH team kicked off October with a vibrant Oktoberfest celebration in our Munich office! Colleagues came together to organize a festive event filled with delicious pretzels and bratwurst sausages. This celebration is a wonderful reminder that it's often the little things that bring us the greatest joy in life. Here’s to fostering teamwork and enjoying shared moments! #Oktoberfest #HaierEurope

We are proud to be sponsors of the European Open in Antwerp! At the European Open, only the best step onto the court. Just like the #tennis champions, we are driven by the pursuit of excellence. Playing with the number ones means never backing down - on the court or at home, we bring top performance to every match. One is not just a number, it’s an attitude. #PlayWithTheNumberOnes #NumberOnesAttitude #EuropeanOpen #HaierATPTour

In UK & Ireland we are honored to have received the #Bronze Award from the Inclusive Employers Standard this year. As National Inclusion Week, with its theme #ImpactMatters concluded, we are thrilled to highlight our recent initiatives: 👨👩👧👦 We hosted a Fireside Chat on balancing parenting and work, as well as a session led by our Head of HR Operations to address workplace discrimination. 👩🦰 We launched the 'Women at Haier Mentors' program, supported by our Women at Haier employee resource group. 🙌 To sustain our progress, our Champions for Wellbeing, Belonging, and Engagement will meet regularly with the leadership team to ensure continuous feedback and positive change across the company. #EmpoweringHaierWellbeing #BelongingatHaier

Prepare for any laundry challenge with the new Candy ProWash 700 washing machine and ProDry 700 tumble dryer! The ProWash 700 efficiently washes your clothes with minimal energy and water consumption, thanks to the ProActive EcoWash function. This function uses a mix of detergent and water sprayed directly on the garments to keep them shiny and preserve the fibers in depth. The ProDry 700 features the Active Scent system, allowing you to dry your garments while maintaining a nice fragrance. It also protects even the most delicate fabrics thanks to Warm Dry Pro, a low-temperature cycle achieving energy savings of up to 40%. Discover more with our Chiara Bombardieri, Consumer Insights & Go-to-Market Manager at Haier Europe.