Haier Europe

Introducing the new range of Hoover cordless vacuum cleaners, designed to combine power and flexibility for an easy and convenient cleaning experience. The HF2 is the lightest cordless stick vacuum in our range, weighing under 2.4kg. It features the revolutionary ULTRA COMPACT X3 technology, which compacts dust to extend suction power and maximize bin capacity. HF1 Plus, featuring up to 45 minutes of runtime, is equipped with our exclusive ANTI-TWIST™ technology to prevent hair from wrapping around the brushbar while cleaning. HF4 Hydro includes the new Hydro nozzle, which features an integrated water tank on top, and three mop pads underneath, leaving floors fresh and clean. Find out more with Franco della Bella, Marketing Director SDA at Haier Europe.

The 2024 Rolex Paris Masters is about to begin, and we are proud to be the official partner of the world’s biggest indoor tennis tournament! As the Official Partner of the Rolex Paris Masters, we are delighted to be associated with the tournament that promotes the same values of intelligence, precision, performance and style. In addition to the on-court tennis visibility during the #RolexParisMasters, our Haier brand will be visible on digital channels, as well as on the billboards in some of Paris' highest-profile underground stations. Stay tuned for more updates from Paris!

It was a pleasure to participate in the Career Day organized by Università Cattolica del Sacro Cuore! Our Employer Branding Team composed of Livia Iarocci, Giulia Grieco and Elisa Lobefaro had the opportunity to connect with many talented students and graduates, share our vision of being the first consumer choice for smart home solutions, and discuss exciting career opportunities and internship offers at Haier Europe. Thank you to everyone who stopped by our booth – we can’t wait to see where these connections lead! Explore our career opportunities here: https://lnkd.in/dep8RC-k

Haier is proudly sponsor of the Nitto ATP Finals in Turin 🎾 Just like the greatest champions on the court, Haier brings elegance and innovation to every home, turning the everyday into a true performance experience. It’s not just technology; it’s the pursuit of perfection. With Haier, every choice reflects the desire to push beyond your limits and live the future, today. Step onto the court with the number ones! #Haier #PlayWithTheNumberOnes #NittoATPFinals #HaierTennis

Our colleagues laced up their running shoes for the Ljubljana Marathon! 🏃♂️🏃♀️ Haier Europe was proudly represented at the 28th edition of the marathon by our dedicated colleagues who took on various running challenges, from the 10 km race to the full 42 km marathon. Congratulations to all participants for getting to the finish line! 🎉

As we celebrate Haier's 40th anniversary, we reflect on key moments that have shaped our journey, such as the merger with Qingdao General Refrigerator Factory and Qingdao General Air-conditioner Factory, which paved the way for the formation of Haier Group. For the past four decades, this milestone has driven our passion for innovation and excellence, and we continue to build on this legacy as we shape the future of home solutions worldwide. #Haier40Years

What an incredible weekend at the Clean & Tidy Home Show! 🎉 Our Care+Protect UK team had the pleasure of connecting with over 70 digital creators and more than 1,000 customers, gathering invaluable insights into what our community values most. We also launched our brand-new laundry detergent subscription product in the UK, which sparked amazing interest and feedback. To top it off, we’re honored to bring home the Home Organisation Product of the Year award for our Universal Stacking Kit! 🏆 A huge thank you to everyone who visited our stand, engaged with us, and shared their thoughts. Your feedback helps us improve and grow, and we’re excited to see you again next year! #CleanAndTidyHomeShow #myCareAndProtect #CustomerFirst #ShineNoShame

Introducing the new Haier ID Series Steam Collection, featuring innovative Bionic Steam solutions that elevate dish flavors and transform ingredients into gourmet creations. Delicate Flavour Steam creates a gentle cloud of steam, enhancing flavors, spices, and the freshness of ingredients while perfectly roasting meats and vegetables. Round Flavour Steam is perfect for baking bread, preserving nutrients and flavor while ensuring a crunchy yet soft texture. Intense Flavour Steam features a 1-liter removable tank for extended steaming, perfect for enriching the flavors of meats and stews. Pure Flavour Steam adjusts steam levels for versatile preparations, from simple steamed vegetables to sophisticated sous vide. Discover more with our Benedetta Poli, Cooking Product Manager at Haier Europe.

We’re thrilled to announce the second phase of Haier UK's 2024 ATL campaign, is live across major TV channels, Video-On-Demand platforms, and out-of-home ads across key London locations. Featuring five commercials - our main brand ad and four product-specific spots on laundry, cooking, cooling, and dishwashing - the campaign highlights how Haier's smart solutions transform everyday life through connectivity. Small gestures, Haier results. #HaierEurope

What an incredible week at the European Open in Antwerp! We’re beyond thrilled to have been a part of this unforgettable tournament, where world-class tennis met an electric atmosphere! Check out our aftermovie and relive all the action – from the intense rallies to the moments of celebration at our booth. It was an amazing journey filled with inspiring performances, passionate fans, and exciting collaborations. A big thank you to everyone who stopped by our booth, participated in our challenges, and shared the love for the game. Whether you were cheering courtside or following online, YOU made this experience special! #EuropeanOpenAntwerp #HaierExtraMoment #TheBallIsInYourCourt