Jinglebell

⭐ Creativi, dal 1981 Jinglebell è una boutique creativa unica in Italia con oltre 40 anni di esperienza nella comunicazione, nel doppiaggio e nella localizzazione. 🌟 Se puoi immaginarlo, possiamo crearlo!

That’s music for our ears! 🎶 In an interview with Michele Logrippo, Jinglebell’s founder, Carlo Forester, has delved into our rich history, unveiling intriguing behind-the-scenes stories about the creation of iconic jingles from the ‘80s and ‘90s for brands like Twinings, Motta, Fonzies, Ringo, Barilla, and many more. This captivating narrative unfolds in a two-part special, the first of which aired on May 8th. The history of Jinglebell is a fascinating one, interwoven with many Italian artists and musicians, such as Flavio Premoli and Lucio Fabbri (Premiata Forneria Marconi), Paolo Jannacci and “Rocco Tanica” (Sergio Conforti), just to name a few. A rich heritage that has not only bolstered Jinglebell's reputation for excellence in music production but has also facilitated its evolution from a specialized production house to an international studio, covering everything from dubbing to video game localization to digital communication. See the first part of the interview below, and join us for the second episode on May 16th at 21:30, airing on the social media channels of Spot80.tv and Radioanimati.it. Learn more: https://lnkd.in/dBQqFDdf

Last Saturday, the ceremony for Onda Sonora - the first official award solely dedicated to dubbing for videogames, in collaboration with videogiochitalia.it - took place in the context of the Torino Comics convention. Congratulations to our colleagues Leonardo Gaio and Stefano Lucchelli for taking home the Best Dubbing Direction Award (Cyberpunk 2077) and Torino Comics Special Award (Hogwarts Legacy), respectively. Kudos to them and to all the other winners and candidates. These award truly reward the efforts of the Jinglebell and Keywords teams to give the best Italian voices to the most beloved games! See you next year! #videogames #dubbing

ONDA SONORA: JINGLEBELL NOMINATED FOR BEST ARTISTIC DIRECTION Once again, the Onda Sonora event will be held inside Torino Comics at the Lingotto center, with an awards ceremony on April 13th. Find out more here: https://lnkd.in/d7cCvtNS One of our dubbing directors, Stefano Lucchelli, is nominated for his work on Hogwarts Legacy; also, other two of the nominees, Carlo Cravino (for Final Fantasy XVI) and Leonardo Gajo (for Cyberpunk 2077) joined JB's roster just this year, strengthening further what already was a great team. Regardless of who brings home the coveted award at the Awards Gala, we are immensely proud of the wonderful work done by our guys. TOI TOI TOI and may the best man win! 🏆 

The world of video game dubbing is an incredibly complex (and endlessly fascinating). Casting the right voices for each role is a layered process and it involves three key stages. First off, the protagonist. When it comes to dubbing in other languages, every decision hinges on the original work: the actors chosen for specific characters need to match the energy and delivery of the original voice actor. Clients provide audio or video materials of the original V.O., requesting samples from three potential actors. The director compiles a casting proposal, ensuring a more accurate representation of the final performance. Secondly, the selection of secondary characters closely mirrors the protagonist's process, with more client flexibility. Occasionally, client input, often driven by marketing, influences the actor’s choices in both these first two categories. Lastly, minor characters are chosen by the studio based on original audio files, eliminating the need for a formal casting. A lot of different tools are needed for an effective casting process: a well-organized script for each character is vital to reduce errors and optimize overall dubbing quality, thereby minimizing potential localization costs. #localisation #videogames #dubbing

One of the most effective (and fun) tools to use in Social Media Advertising is undoubtedly Real-time Marketing. Actively participating and engaging with the online discourse surrounding topical events is a great way for a company or a brand to communicate with users on a more informal and human level. This is exactly what Jinglebell's digital team has done for Cuore during the Sanremo Music Festival. Five nights, an incredibly high viewership, and a whole week where communication, both inside and outside of social media, was entirely focused on the event, commenting on its every aspect, both positive and negative. Cuore decided to take part with a series of five Social Media posts, one for each day of the festival, focusing on the recently introduced Sfoglie Cuore, and positioning them as the ideal product to snack on during the program. Our team quickly produced these images that celebrated the event and played around with each night’s distinctive elements. As an example, one featured a not-so-subtle reference to that evening’s expected guest; another one was built on the concept of a "duet," not of singers, but of ingredients. It was a complex task, which required precise coordination between the creative team, the client, and those responsible for posting and targeting. It was all carried out at a record pace to keep up with the stream of content produced on the topic. After all, advertising is getting to an audience’s heart by understanding how they think and what they respond to. And what better way to achieve this than with a bit of timely humour? #sanremo #realtimemarketing

The nominations for the ONDA SONORA award have recently been released. In its first edition, Onda Sonora is a dubbing award specifically dedicated to the video game category. Organized by Voci Animate and Videogiochitalia.it in collaboration with Torino Comics, Just4fun, GL Events and Lingotto Fiere, the award was created "not only with the aim of highlighting dubbing in the videogame sector, but also to make people understand the complexity of this particular medium at the stand". We are very happy to announce that among the games that received nominations there are also two products voiced by Jinglebell: Hogwarts Legacy and Atomic Heart. For the first, we have the nominations of Elisa Giorgio for the Best Dubbing Actress category and our Stefano Lucchelli for the Dubbing Direction category. For the second, Francesco Rizzi is nominated for Best Dubber. You can vote for them here: https://lnkd.in/exd964_P Congratulations to the nominees from everyone in Jinglebell! #dubbing #dubbingawards #localisation

Back in the day, photography was predominantly an artistic expression. Today, capturing an image can mean many different things: immortalizing a face, depicting a landscape, but also promoting a product. 📷 Photography creates meaning through the intentionality of framing and shot composition. This transformative process occurs through the eyes of a photographer and, in the case of an ad campaign, those who conceived said campaign. However, the variety of channels on the market – especially digital ones – has led to increased standards and the proliferation of issues related to Photo and Video Production. Responsive websites, channel-specific features, banners, animations — all need to be developed with different, often conflicting resolutions. Addressing all of these aspects means combining artistic and technical skills with meticulous planning, ensuring that a specific shot can be used in various contexts and adapted to different formats. Let us consider a practical example. A client might request a picture for one of their products with a vertical cut that fits the slider on their website. However, that same shot must also adapt to a 9:16 format for Instagram stories and reels, a 4:5 or 1:1 for a post, a full-frame 16:9, and so on. Therefore, decisions about framing, set dressing, and even backdrops must take all these formats into consideration. It is the responsibility of a creative agency – more precisely, its creative team – to determine all this in advance and optimize time and costs. The same applies to video production. By and large, TV commercials are shot with a 16:9 widescreen aspect ratio, which may not easily adapt to completely different digital formats, such as 9:16. In this case, too, thinking ahead is key. One might consider pairing a main crew, responsible for the TV spot, with a second unit focusing on digital production. It may be necessary to carve out certain moments and scenes to create tailored content. An on-set operator dedicated to documenting the production’s Behind the Scenes can be invaluable in capturing moments and situations that expand storytelling possibilities on social media channels. These aspects are frequently undervalued, resulting in insufficient resources for high-quality work. The worst-case scenario might entail additional investments on the client’s part to produce materials not initially budgeted for. The role of an agency extends beyond delivering an adequate "creative" service; it involves comprehensively evaluating the objectives of each campaign, anticipating all potential issues, and putting everything in place for a precise, cost-effective execution. For example, below are some of the pictures from the latest photoshoot that Jinglebell curated for #Bonomelli and that are being used in a variety of contexts and formats on their website and social media channels. #photography #photoproduction #creativeagency

In 2023, Bonomelli once again engaged social media and TV personality Giorgia Palmas as their Brand Ambassador, to bolster the launch of their new product line, Integratori Botanici Bonomelli — a range of four liquid supplements formulated from botanical ingredients. Jinglebell managed the project across all stages of production, employing a narrative-driven storytelling approach aimed at displaying the integration of Bonomelli products into everyday life. This led to a series of short and humorous videos starring Giorgia, in which she uses Bonomelli's herbal teas, infusions, and supplements to solve various problems or simply to enjoy their benefits. The project also encompassed the production of a series of video interviews with passersby, featuring questions tailored to each product's properties (for instance, the question: “What’s the best dream you’ve ever had?” was asked in relation to Integratore Botanico “Sleep,” a nutraceutical enriched with melatonin). The goal was to encourage followers into generating user-driven content, such as videos and pictures, in response to these questions. Following an extensive planning process, the campaign commenced in early November and is scheduled to continue throughout the winter and into Spring 2024. It can be tracked on Bonomelli’s channels and on Giorgia Palmas’ personal Instagram account.

A few days ago Cartoon Italia, the National Association of Animation Producers, celebrated its 25th Anniversary in Rome and appointed Maria Carolina Terzi as the new President. As a proud member of the Association since 2017, Jinglebell attended the event in Rome. Discover more here: https://lnkd.in/dVHUwBny