Chief Editor Jewelry&Watches column to Swiss Luxury Group CELEBRE MAGAZINE, contributor to Rapaport, Jewelry Ambassador at Robb Report Italy, editor at Orafo Italiano & Forbes Italy/Diversity in Luxury Leaders List 2024
77 Diamonds is Europe's largest online diamond jeweller, with showrooms in London’s Mayfair, Frankfurt, Berlin, Zurich, Munich, Stockholm and soon Dubai, specialising in engagement rings and bespoke pieces. The story behind 77 Diamonds is one of both innovation and tradition. Co-founders Vadim W. Weinig and Tobias Kormind created the company back in 2005, when online jewellery retail was making its first appearances on the internet. 77 Diamonds is unusual for selling both natural and lab grown diamonds. They are well known for providing a wide selection of beautifully crafted pieces, ranging from engagement rings and wedding bands to earrings and necklaces. The company prides itself on offering customizable options. Customers can choose from a variety of settings, metals, and diamonds, including different cuts, colors, clarity levels, and carats, allowing for a personalized touch in their jewelry. The ability to select and visualize different options online adds to the convenience and appeal. What sets 77 Diamonds apart in the competitive world of fine jewelry is their commitment to quality and affordability. They aim to provide the highest quality diamonds at competitive prices by sourcing the stones directly from cutters and passing the savings on to the customers. Additionally, 77 Diamonds is recognized for its focus on ethical sourcing. They ensure that their diamonds are conflict-free, adhering to the strict standards of the Kimberley Process, which aims to prevent the flow of conflict diamonds in the global market. The combination of quality, customization, affordability, and ethical practices makes 77 Diamonds a significant player in the global jewelry market, particularly appealing to those who seek bespoke luxury items that are responsibly sourced. #journaldesbijoux #diamonds #highjewelry #highjewellery Claire Adler