K-Way is proud to collaborate with Coral Gardeners on a meaningful mission to protect and restore coral reefs Our ambassadors are actively participating in efforts to preserve one of the world’s most vital ecosystems. Through hands-on activities and immersive experiences, they are connecting with nature in a way that aligns with K-Way’s commitment to exploration and meaningful action. Discover more on: https://lnkd.in/gxgSZTty #KWAY #EnCasDe
K-Way
Vendita al dettaglio di abbigliamento e moda
Torino, Piemonte 7.186 follower
The windbreaker par excellence: classic, modern, technological, functional and coloured.
Chi siamo
K-Way® is the waterproof jacket par excellence: classic, modern, technologic, functional, coloured and clever. K-Way® collections include historic jackets with heat-sealed zip, that can be folded in a small bag and are made of waterproof, windproof, warm and breathable materials, as well as fashionable clothing and accessories, which feature the same characteristics of practicality and functionality. The history – The K-Way® brand was created in Paris in 1965. On a rainy day, clothes retailer Léon-Claude Duhamel observed as people rushed by in soaking wet clothes, with uncomfortable umbrellas in their hands. And he had an insight: creating a waterproof object that could be carried all times, but which was neither an umbrella nor a raincoat. Therefore a revolutionary jacket was born: lightweight, comfortable and completely waterproof, that could be folded in a small hip bag. This product was soon launched on the market and proved to be successful from the beginning: the first year, 250,000 pieces were sold. In 1970s many partnerships between K-Way® and various ski teams took place. In 1990 the brand was purchased by Superga and in 1993 it was transferred to So.PA.F. merchant bank. In 1999 it was acquired by Milan-based Multimoda Network. In February 2004 K-Way® was included in the BasicNet Group’s brand portfolio. K-Way® has reached such a popularity that today can be defined as one of the few very well-known and legally recognised brands, included as an entry in the Italian and French dictionary.
- Settore
- Vendita al dettaglio di abbigliamento e moda
- Dimensioni dell’azienda
- 201-500 dipendenti
- Sede principale
- Torino, Piemonte
- Tipo
- Società quotata
- Data di fondazione
- 1965
Località
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Principale
Ottieni indicazioni
Torino, Piemonte 10156, IT
Dipendenti presso K-Way
Aggiornamenti
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K-Way launches its first urban and outdoor collab with the Diemme brand The capsule collection combines the functionality of K-Way apparel with Diemme’s outdoor aesthetic and features versatile outerwear and durable footwear perfect for urban and outdoor living. With its unisex design, the K-Way x Diemme collab includes a rainproof jacket, padded vest, and parachute pants, all in 100% recycled Nylon, and Grappa Hiker sneakers in coordinating colorways. #KWAY #KWAYXDIEMME
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The first K-Way and Ulla Johnson fall-winter capsule collection arrives in stores The first K-Way and Ulla Johnson collab for the 2024-2025 fall-winter, presented last February on the New York Fashion Week catwalk, which fuses K-Way fabrics with silhouettes and floral patterns of the American designer, landed in stores on Tuesday, August 27th. The capsule includes a hooded jacket, long trapeze skirt, oversized cape, traditional hoodless jacket, and a scarf. All collab garments are packable, made of the classic waterproof ripstop fabric of the K-Way Le Vrai 3.0 label, and personalized with Ulla Johnson’s floral graphics. All capsule products feature a patch with a double logo. #KWAY #KWAYXULLAJOHNSON
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K-Way together with Coral Gardeners is excited to announce their special partnership. Together, we created a specialized line of protective gear made of recycled materials, perfect for each and every mission.🪸🌊 #KWAY #KWAYXCORALGARDENERS
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Freediving world champion Arnauld Jerald is the new K-Way Brand Ambassador K-Way unveiled a new Brand Ambassador, the French freediver Arnaud Jerald, who has broken the world depth record eight times with a single breath. Born in 1996 in Marseille, Arnaud Jerald will wear the K-Way logo on his wetsuit during competitions and training and K-Way clothing in his leisure. The French champion joins athletes and personalities linked to the world of marine sports who are K-Way Ambassadors, as Italian surfer Leonardo Fioravanti, French skipper of the Orient Express Team Quentin Delapierre, Italian sailor Ambrogio Beccaria, US surfer Annie Reickert, and Tahitian Titouan Bernicot, founder of the non-profit association Coral Gardeners. #KWAY #AMBASSADOR
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For Leonardo Fioravanti, the ocean is home. He has a connection with the water that few people in the world have. Yet Fioravanti remains an atypical surfer: "When I'm in the water, I can perceive small things that are not based on scientific evidence and that don't make sense to most people, but they do to me, and those are the things that can make a difference when I'm competing for an important title. I will never be able to live without the ocean; it will be a central element in my life even when my surfing career is over." #KWAY #GQHYPE #LEONARDOFIORAVANTI Read the full interview with Leonardo Fioravanti in the new #GQHype at the link here: https://lnkd.in/dXv6Vq8b
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K-Way sponsored Orient Express Racing Team’s boat christened in Barcelona Skipper and K-Way Brand Ambassador Quentin Delapierre christened the boat of the Orient Express Racing Team, French challenger to the 37th America’s Cup (Barcelona, August 22nd-October 20th, 2024), at the port of Barcelona on Wednesday, May 29th. During the event, the team wore K-Way technical clothing, which announced its role as a Technical Supplier in March 2023 and presented the technical and lifestyle collections last April: jackets, fleeces, pants, shorts, thermoregulating underwear, T-shirts, polo shirts, and accessories in dark blue or beige colors. The lifestyle line includes dark blue, black, beige, white, and yellow garments. #KWAY #KWAYXORIENTEXPRESS
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