LUISAVIAROMA

We are excited to share that #LUISAVIAROMA has been honored with the #GA4Award for Best B2C E-commerce Digital Analytics Strategy at the #GoogleAnalytics4 Summit 2024. This recognition reflects our commitment to innovation and excellence in digital analytics, allowing us to enhance our customer experience and optimize our marketing strategies. A big thank you to our dedicated team and partners who made this achievement possible! As we continue to lead in the luxury fashion e-commerce space, we remain focused on delivering exceptional service and insights to our valued customers.

LVR Digital Runway: a New Show for a New Era LUISAVIAROMA is thrilled to present the best of our Fall/Winter 2024 catalog in an immersive, multi-brand digital experience designed to offer a personalized, innovative and interactive shopping journey. Styled by the talented #RamonaTabita, the show features 60 looks from top international brands, with fashion icon #MariaCarlaBoscono leading the lineup.  We’re redefining how collections are presented—blending creativity, technology, and a responsibility to reduce our environmental impact while giving you exclusive access to the latest trends. “This digital show represents a new opportunity to bring a selection of the most influential brands and designers in the world to the runway, mixing garments in an unexpected way thanks to the help and splendid work of Ramona. LuisaViaRoma has always been a symbol of creativity, and this is an opportunity to bring our editorial vision to the stage. Technology has now entered the physical store; purchasing is increasingly just a click away and digital content is the new driving force for launching collections and creating new trends.” – Tommaso Maria Andorlini, CEO

LVRSustainable x Acqua Foundation: Leading the Way in Water Sustainability We're thrilled to have partnered with Acqua Foundation for the third edition of Imaginarium, where the intersection of creativity and sustainability took center stage. Hosted in partnership with Vanity Fair Italia at the Riccardo Catella Foundation in Milan, the event brought together leaders and innovators from fashion, design, architecture, art, and entertainment to explore water preservation and its global impact. Imaginarium III joins the international sustainability debate, offering a platform for industry leaders to share how their companies are responding to environmental challenges with innovative projects. Fashion, diversity & inclusion, art and design, and technology were key themes during roundtables led by Luisa Panconesi, LuisaViaroma's Chief Sustainability Officer, alongside Simone Marchetti from Vanity Fair Italia and other experts. #SustainabilityMatters #LVRSustainable #ImaginariumIII #AcquaFoundation #WaterIsLife #CreativeChange #FashionWithPurpose

LuisaViaRoma and Le Fame celebrated the launch of an exclusive capsule collection with an intimate dinner in Milan. Held during Milan Fashion Week, at the historical Palazzo Serbelloni, the night, co-hosted by Mariacarla Boscono, featured a special welcome cocktail followed by an intimate dinner with guests from all over the world. The Le Fame x LuisaViaRoma capsule collection embodies the essence of romance and timeless elegance, offering a sophisticated blend of contemporary western style with the treasured artistic heritage of Chinese culture.

After the success of the New York store opening, LuisaViaRoma continues its retail expansion by inaugurating LuisaViaRoma Kids, an innovative concept store entirely dedicated to the children's world. The new store, located at Via Don Minzoni 31/a in Florence, spans three levels, with a total area of 400 square meters, each floor dedicated respectively to the Baby (0-2 years), Kids (4-10 years), and Teen (10-18 years) categories. Each floor is a world of its own: starting from the basement, dedicated to the Baby section, characterized by a minimal, warm, and welcoming design, created with soft materials like carpeting, and moving up to the ground floor, home to the Kids' universe, with its colorful and pop style, finally reaching the Teen area on the first floor, featuring a modern and lively aesthetic, and including designer products reinterpreted for kids, like the glass foosball table. LuisaViaRoma Kids is designed to offer a carefully curated selection of brands, from clothing, sneakers, and accessories, suitable for every age group: from the kidswear collections of the most renowned luxury brands—a perfect blend of tradition and innovation, always a part of LuisaViaRoma’s DNA. This new shopping concept was created to offer customers an immersive and unique shopping experience, thanks to various play areas designed for each age group and a dedicated team of experts in kidswear. Overall, the store is conceived as a place of fun and discovery where one can feel at home while exploring new style horizons.

Read more about LUISAVIAROMA's New York flagship inauguration on Vogue.com

INTERVIEW: For the last 20-plus years, LUISAVIAROMA has also pioneered the #ecommerce space, and as the brand heads towards its 100th anniversary, it has its sights set on further global expansion. We spoke with current CEO Tommaso Andorlini about the new space and its growth plans. https://bit.ly/3ZcRxPo ✍️: Roxanne Robinson #fashioninterview #luisaviaroma

LuisaViaRoma celebrates the grand opening of its new New York flagship store at 1 Bond Street on September 4th. The event featured a performance by Charlotte Lawrence, with notable guests like Maggie Gyllenhaal and Matt Damon in attendance. The store, designed by Claudio Nardi and Annalisa Tronci, blends modern luxury with the brand’s rich legacy. Highlights included a gourmet presentation by Laila Gohar, a lovely performance by Charlotte Lawarence and a special art installation by Curtis Kulig. ‘We are thrilled to celebrate the opening of our flagship in New York, which represents LuisaViaRoma's continued commitment to providing quality products and excellent service to our customers. This expansion introduces an exciting chapter for the company as we grow and connect with new communities, while continuing to offer an innovative and customer-centric shopping experience’ - Tommaso Maria Andorlini, CEO of LUISAVIAROMA.

LUISAVIAROMA presents the first edition of LUISAVIAROMA Escapes, an exclusive experience celebrating summer and highlighting our seasonal offerings. Hosted in the picturesque Porto Ercole, the event featured breathtaking boat trips, seaside aperitifs, and dinners under the stars. #LVREscapes

Last week during #PittiUomo, LUISAVIAROMA celebrated the new TOM FORD Fall 2024 Collection with a dedicated in-store installation, followed by a special dinner at Villa Le Fontanelle overlooking Florence, attended by friends of LVR and Tom Ford. Visit our Florence flagship store to explore the exclusive installation.