Macfrut Fiera

🔬🌱Are you a plant breeder? 🔬🌱   Learn how genetic engineering can speed up the improvement of agronomic traits of relevant horticultural crops with Prof. Patrick J. Brown, associate professor from the University of California, Davis (USA). Pat J. Brown as a keynote speaker at the International Symposium on Biotechnological Tools in Horticulture (Rimini, Italy | May 5-9), will describe the biotechnological tools available for plant genetic improvement.   🔗 Embrace this unique opportunity to engage with global leaders in plant biotechnology and be part of a vibrant exchange of knowledge, ideas, and perspectives.   #plantbiotechnology #horticulture #biotech #agritech #innovation #research #science #symposium #biotechnologyassistedbreeding #plantgeneticimprovement

Today, March 22, is World Water Day, an annual event established by the United Nations to reduce water waste and promote responsible behavior. This year’s theme focuses on the connection between water and climate change. 💧 This topic is particularly important to Macfrut, which has made it a key focus at Acqua Campus, in collaboration with ANBI and Canale Emiliano Romagnolo. 🚰 Globally, it is estimated that agricultural activities (first and foremost irrigation) account for approximately 70% of all surface and groundwater withdrawals for agricultural production. 🚜 This highlights the importance of third-millennium irrigation, with dedicated discussions at the exhibition on: ✔ Irrigation and energy efficiency in light of climate change ✔ The use of non-conventional water sources to supplement water availability ✔ Artificial intelligence applications in irrigation management 👉 You’ll find all this at #Macfrut2025, from Tuesday, May 6 to Thursday, May 8 – Rimini Expo Centre. #macfrut #fruit #veg #worldwaterday #water #irrigation #acquacampus

#Macfrut2025 presented in Brussels 🇧🇪 Macfrut strengthens its international profile with the presentation of the 2025 edition in Brussels. The event, organized in collaboration with the ITA - Italian Trade Agency - Bruxelles, led by Tindaro Paganini, welcomed the participation of institutions, buyers and specialized media, confirming the growing interest in the trade fair and in the Italian fruit and vegetable sector. 📊 🖥 On Thursday, April 3rd at 11:30 AM, Macfrut 2025 will be presented in Rome at the ITA - Italian Trade Agency headquarters. To register for the event: https://lnkd.in/d3TyPhJV 📍 #Macfrut2025 from Tuesday, May 6 to Thursday, May 8 - Rimini Expo Centre Renzo Piraccini, Chiara Campanini #macfrut #fruit #vegetables #brussels #horticulture

The Healthy Food Show 🎥 Here are the six scientific experts engaging in dialogue with nationally renowned testimonials, top chefs and companies in the five scheduled talks at the Healthy Arena: 🔹 "What Diet for a Healthy Life up to 100 Years?" - Prof. Francesco Sofi, Università degli Studi di Firenze, member of the scientific committee of the Società italiana Nutrizione Umana (SINU) 🔹 "The New Frontiers of Food Processing: Improvement and Personalization" - Prof. Pietro Rocculi and Prof. Francesca Patrignani, Alma Mater Studiorum - Università di Bologna (DISTAL) 🔹 "From Junk Food to Healthy Food" - Prof. Alessandra Bordoni, Alma Mater Studiorum - Università di Bologna, secretary general of the Federazione Società Italiane di Nutrizione (FeSIN) 🔹 "What Are You Eating Today? Ask Your Microbiota" - Dr. Edoardo Mocini, Università degli Studi eCampus, head of the youth section of the Società Italiana di Scienza dell’Alimentazione (SISA) 🔹 "Maintaining Health Through Food: Healthy Eating as the Foundation of Prevention" - Dr. Fabrizia Lisso, ASL Foggia, board member of the Associazione Scientifica Alimentare, Nutrizione e Dietetica (ASAND) All details 👉🏻 https://lnkd.in/esK4UQJa 📍 #Macfrut2025 from Tuesday, May 6 to Thursday, May 8 - Rimini Expo Centre #macfrut #fuit #veg #experience #Healtyfood #food #expert

Save the Date ✍🏻 Press Conference for the Presentation of the 42nd Edition of Macfrut 📍 Thursday, April 3 at 11:30 AM at the ITA - Italian Trade Agency in Rome The event can be attended in two ways: 👉 In person by sending an email to: segreteria@macfrut.com 🔗 Online streaming by registering at: https://lnkd.in/d3TyPhJV Don’t miss the chance to discover all the latest news about Macfrut 2025!

Join the V.I.P. “Varieties International Project” at #Macfrut2025! 🍎 An exclusive event dedicated to genetic improvement and new varieties in modern fruit growing. The program includes four specialized workshops, led by top international experts, focusing on innovations in genetics and varietal development for: 🔸 Apple and pear 🔸 Actinidia (kiwifruit) 🔸 Stone fruits 🔸 Citrus fruits This is a unique opportunity for professional development and direct exchange with industry leaders, including breeders, publishers, management consortia and nursery companies. 🔗 🎟 Buy your ticket now to attend the event: https://lnkd.in/dMbsdFcN 📍 The workshops are scheduled on the first two days of Macfrut, on Tuesday, May 6, and Wednesday, May 7, within the Plant Nursery Area, the exhibition dedicated to innovation in the nursery supply chain. Stefano Lugli, Luigi Bianchi, Gloria Teodorani #macfrut #fruit #veg #vip #plantnurseryarea #plant #nursery #fruitgrowing

Macfrut Academy 🫐 The second video lesson on the blueberry supply chain is now available on demand! 💻 👉 Watch the episode for free upon registration at: https://lnkd.in/dKkNWszJ From selection to packaging, this in-depth session explores the most innovative solutions to preserve blueberry quality throughout the supply chain. The focus is on the latest sorting technologies and the most effective packaging strategies to extend freshness while meeting sustainability requirements. Additionally, the session provides insights into emerging markets, with Morocco and Spain playing an increasingly central role in international blueberry production. 📊 📍 #Macfrut2025 from Tuesday, May 6 to Thursday, May 8 - Rimini Expo Centre Italian Berry, Renzo Piraccini, Luigi Bianchi, Chiara Campanini, Maicol Mercuriali #Macfrut #Macfrut2025 #fruit #veg #masterclasses #blueberry #academy

🔬🌱Do you know what “Multi Omic Data” are? 🔬🌱 Join us for an insightful experience with Prof. Björn Usadel, a full Professor at Heinrich Heine University in Düsseldorf, Germany, as he discusses the processing and analysis of genomes and transcriptomes of key horticultural crops. Björn Usadel , as a keynote speaker at the International Symposium on Biotechnological Tools in Horticulture, taking place in Rimini, Italy, from May 5 to 9, he will explain the specific algorithms used to identify and validate novel candidate genes for plant genetic improvement. Don't miss this opportunity to connect with global leaders in plant biotechnology. Join us at the Symposium to share knowledge, ideas, and perspectives together! #plantbiotechnology #horticulture #biotech #agritech #innovation #research #science #symposium #algorithms #plantgeneticimprovement

#Macfrut2025, Plant Nursery Area 🌱 "Pome, stone and nut fruits are faced with a number of challenges, both existing and emerging, including the effects of climate change, the cultivation of new fruit varieties, new market demands, biodiversity, tolerance or single or multiple resistance to pests and diseases," states Geza Bujdoso, President of EUFRIN, in a comment published by FreshPlaza. 🍏 Bujdoso will be among the speakers at VIP (Varieties International Project), an international symposium dedicated to genetic innovations in the varietal sector, hosted at Macfrut as part of the Plant Nursery Area. 🔬 👉 Read the article by Cristiano Riciputi: https://lnkd.in/d4i_Mn8T 🎟 To attend VIP sessions, purchase your ticket at: https://lnkd.in/ddsK3RxN 📍 #Macfrut2025 from Tuesday, May 6 to Thursday, May 8 - Rimini Expo Centre Stefano Lugli, Luigi Bianchi, Gloria Teodorani #macfrut #fruit #veg #plantnurseryarea #nursery #innovation #fruitgrowing

The Red Planet: the tomato supply chain takes center stage at #Macfrut2025 🍅 From the field to the consumer, The Red Planet is much more than just an exhibition: it is an immersive and experiential event that engages every link in the supply chain, from seed companies to producers, modern distribution and end consumers. 🌱 🔎 But what truly drives purchasing decisions? The tomato is an undisputed staple in household shopping, yet consumers' preferences do not always align with the needs of producers. The Red Planet bridges this gap by bringing supply and demand closer together through an innovative approach that combines sensory tests, behavioral analysis and guided tasting panels within the Tomato Arena. 🛒 The event is coordinated by Roberto Della Casa of Agroter. 🔗 Full details: https://lnkd.in/d39XFwBX 📍 #Macfrut2025 from Tuesday, May 6 to Thursday, May 8 - Rimini Expo Centre Valentina Piraccini Daniela Pieri #macfrut #fruit #veg #tomato #RedPlanet