MALO Spa

Evolving Strategies at Malo: Insights from Walter Maiocchi In a recent interview with FASHION Magazine, Walter Maiocchi, President of Malo, shared valuable insights on the company's evolving strategies in response to changing climate patterns and consumer preferences. The lengthening of the summer season and the compression of winter pose a unique challenge for luxury brands like Malo, renowned for their use of cashmere and noble fibers. Maiocchi highlights that while the Spring-Summer collection is important, it cannot replace the economic impact of the Autumn-Winter collection. Heavy garments designed for colder climates remain crucial for revenue, especially since 50% of Malo's products are evergreen. However, a positive trend is emerging: customers are increasingly focused on durable quality and the value of made in Italy, aspects that transcend seasonal fashions and climatic conditions. The emphasis on sustainability and quality has become a key value for the brand. Consumers are growing tired of the throwaway culture and increasingly value long-lasting products. In line with this philosophy, Malo steers clear of aggressive discounting practices, which Maiocchi views as not only counterproductive but also harmful to the brand's image. To address the market's evolving demands and maintain customer engagement, Malo has introduced capsule collections. These mini-collections not only refresh the seasonal offering but also serve as a basis for in-store events, including intimate fashion shows for select customers. This strategy enriches the shopping experience and revitalizes the image of Malo's stores. In a constantly changing landscape, Malo's approach, guided by Walter Maiocchi's vision, demonstrates how focusing on quality, sustainability, and the value of made in Italy can be a winning strategy to navigate contemporary market challenges. Read the full article: https://lnkd.in/dQUYph4g #LuxuryFashion #Sustainability #MadeInItaly #Cashmere #Malo #CustomerEngagement #FashionTrends #EvergreenFashion

We are proud to have participated in the Gala evening organized by Anlaids Lazio, a glamorous event of great cultural and social value that combines solidarity and entertainment. This year, we are pleased to have contributed to the cause by donating a precious garment to support the fight against HIV. Our participation was an opportunity to once again draw attention to the issue of HIV and to combat the stigma and discrimination that unfortunately still accompany it. We thank all those who attended and supported this important cause. Together, we can make a difference and contribute to a future without HIV and without discrimination. Relive the evening through these photos: https://lnkd.in/dvB6c-vB #Malo #AnlaidsLazio #Charity #FightHIV #Solidarity

Thanks to LIFEEMOTIONS MAGAZINE and Monica Codegoni Bessi for this article ❤️ #malocashmere 🔗 https://lnkd.in/d6vQ3wNC

🌍 Our Malo Forest with Tree Nation We are aware of the impact our e-commerce shipments have on CO2 emissions. That’s why we have decided to do our part to offset them. We are thrilled to collaborate with Tree Nation, a partnership that has allowed us to achieve remarkable results thanks to the support of our community: 🌳 117.64 tonnes of CO2 absorbed 🌳 1500 trees planted 🌳 1.32 hectares reforested These milestones are a testament to our commitment and your support. We want to celebrate with you and extend our heartfelt thanks for your contributions through visits and purchases. Let’s remember how essential it is to take care of our Planet. Every small action counts, and together we can make a difference. Thank you all! 🌱🌿 Discover the project: https://lnkd.in/dV__We3S #Sustainability #Environment #SustainableFashion #Treenation #CO2Neutral #TreesPlanted #Reforestation #EnvironmentalCommitment #ItalianFashion

A heartfelt thank you to Francesca Zorzetto for the wonderful article on Technofashion Rivista about our new store opening on Via della Spiga, Milan. Your reflection on sustainability combined with beauty perfectly captures our values and our constant commitment to merging environmental respect with aesthetics. We are proud to share our love for the planet and design with the world. Thank you for so beautifully highlighting the essence of our project! #Sustainability #Design #NewOpening #Milan #ViadellaSpiga

The precious habotai silk is one of the main fibers in the SS24 collection "Le Club Malo". These garments, crafted with artisanal mastery and attention to detail, embody the timeless elegance of the Italian brand. Originally from Japan, habotai silk is renowned for its extraordinary softness and the "peach hand" effect it gives to the fabric, lending it a powdery color and exceptional luminosity. Compared to other silks, habotai is even smoother and more slippery, enveloping the skin in an ethereal veil of comfort and sophistication. Each piece is unique thanks to the special artisanal dyeing process, giving them a distinctive and unrepeatable character. Habotai silk not only provides unparalleled comfort, but also has antistatic properties and excellent moisture absorption. Its protein composition, similar to human skin, makes it incredibly soft and comfortable to wear. Additionally, thanks to components like tryptophan and tyrosine, habotai silk offers natural UV protection, helping to preserve skin health.   🔗 https://lnkd.in/d8-cgxht For further information and to discover the complete "Le Club Malo" collection, visit our website or come visit us in-store.  #MaloCashmere #LeClubMalo #HabotaiSilk #LuxuryFashion #TimelessElegance

Rose Rosé in Malo Boutique Roma We are thrilled to share with you the most unforgettable moments from the Rose Rosè evening hosted by Malo Cashmere and Cantine Eredi dei Papi! Last Thursday, at our Malo boutique in Via Belsiana 68, we joyfully welcomed friends, clients, and enthusiasts for an evening of elegance, taste, and art. We toasted with glasses of fine wine, admired the artwork "DNA" by artist Enrico Benetta, and had the honor of hosting actress Donatella finocchiaro, who made the evening even more special with her presence. Thank you again to everyone who contributed to the success of this extraordinary event. Keep following Malo Cashmere to stay updated on upcoming events and news! #RoseRosè #MaloCashmere #EredideiPapi #EnricoBenetta #DonatellaFinocchiaro

🌸 In honor of Mother's Day, Malo Cashmere celebrates the love, dedication, and beauty of motherhood! 🌸 On this special occasion, we're thrilled to share our latest shoot in Florence, where the talent and passion of our employees brought magical moments to life. With pride, we want to thank our team of photographers, stylists, and models, all valuable members of the Malo family. Thank you for making this wonderful experience possible! We wish all mothers a special day surrounded by love and joy. Here's to an unforgettable Mother's Day! 🔗 https://lnkd.in/eHYqZVjt #MaloCashmere #MothersDay #Florence #BehindTheScenes #TeamWork #Motherhood #Love

🌿 Discover how Malo is pursuing sustainable innovation 🌎 We are excited to share an article shedding light on Malo's sustainability initiatives. An interview with Nancy Marchini, Marketing and Communication Manager at Malo, delves into our commitment to a greener future. Today, on Earth Day, we are proud to highlight our efforts. In the article, Nancy Marchini reveals the strategies and concrete actions Malo is taking to reduce the environmental impact of textile production, from the use of eco-friendly materials and natural fibers to the adoption of garment regeneration processes and e-commerce-related initiatives. Join us in exploring the passions, challenges, and visions behind Malo's mission to create fashion that respects the planet and future generations. 🔗 https://lnkd.in/dxhCfT-j Thanks to Gaiazoe and viviana musumeci for this wonderful article! #Sustainability #SustainableFashion #Innovation #Malo #Interview #Environment #FutureGenerations #Earthday

Editorial of the week features the MALO Spring Summer 2024 collection in "Metamorfosi" by Esquire magazine (April 2024 Edition) Photography Eugenio Intini Styling Nik Piras #MaloCashmere