Max Mara Fashion Group

🧡 Upcoming exhibition at Collezione Maramotti part of the twentieth Fotografia Europea festival Viviane Sassen | This Body Made of Stardust 27 April - 27 July 2025 Comprising more than fifty photographs and a video, all dating from 2005 to 2025 — with several new works made specifically for the occasion — "This Body Made of Stardust" is the most extensive presentation of Sassen’s work in Italy to date and is curated by the artist herself. The show revolves around the concept and iconography of the memento mori: (abstractions of) human bodies, landscapes, dust, earth and organic matter become symbols and recurring reminders of death—an inevitable passage in the transformation of all that lives. Through a non-narrative structure built from visual fragments and formal links between images that seem very different, Sassen invites us into a many-sided, dreamlike, seductive universe distilled drop by drop from everyday life and instilled with Surrealism, flowing out of the artist’s interaction (her fantasies, obsessions, memories and fears) with the outside world. Forming a dialogue with sculptures from Collezione Maramotti to which Sassen felt an immediate affinity, the photographs in the show are drawn from different series of works in her vast archive, which the artist has been reworking into different configurations for years now, in a sort of long-term investigative project.   More information here: https://lnkd.in/d3tNb8k2

SAVE THE DATE ! 📌 Meet our HRM Team tomorrow at Università Bocconi #jobopportunity2025 #jobopportunities #jobday #BocconiCareers

Let's enjoy the sun! Discover the details of the events celebrating the Signature Collection "A Weekend with Ashley Park." From the bustling streets of Paris to the sun-soaked shores of the Mediterranean with a touch of "La Dolce Vita" carefreeness. This initiative features a series of exclusive events, guests take part in a special live sketching activity, where illustrators create personalized portraits. Participants can choose from four different scenic backdrops, all inspired by the campaign set along the Mediterranean coast. Each portrait, designed with a charming cartoon-style touch, captures a vacation-like aura, perfectly aligned with the collection’s spirit. The events are accompanied by themed catering and store setups reflecting the "A Weekend with Ashley Park" Signature Collection, created in collaboration with renowned American actress Ashley Park. Elegant branded chariots (carts) will make their way through the streets of Milan, Paris, and London, carrying the spirit of the collection directly to the public while offering exquisite candies inspired by two historic and iconic Ligurian artisanal grocery shops, adding an authentic and refined touch to the experience.

For Fall-Winter 2025, Sportmax begins an introspection of past legacies, current realities and its future intentions. Since the first collection presented in 1969, Sportmax has remained a cognisant response to its changing environment. It emerged during a pivotal moment in our collective history, a period that sparked a new way of living, of loving and of dressing — rejecting the established old guard for a new era of modernity that advocated freedom over all. Immersed in the vibrancy of the period, Sportmax became a catalyst of the ready-to-wear revolution by reinventing the women’s wardrobe with an unprecedented vision, highly evolved for everyday living. Mirroring their legacy of experimentation, FW25 is about hyper-reinvention — where the ordinary becomes extraordinary. It looks to the emphatic women in its ecosystem: the artisans, designers, colleagues, mothers and friends who infuse Sportmax’s intellectual design language with realistic intention. Archetypes of the contemporary wardrobe become utilities for life, founded on simple ideas made with complex techniques that define a new iconoclastic luxury. The collection’s dualities are expressed through specialised fabrics and techniques, beginning with a revival of Sportmax’s signature doublé wool that infuses essential garments with soft sensuality. Its sculptural figures are draped in double layers, or twisted in a denim trompe l’oeil made with unique weaving techniques that create the serged illusion. Echoed in a reintroduction from the house’s iconic repertoire, raw denim is tailored and cut-up into unexpected yet familiar shapes. Enveloping faux-fur coats evoke another illusion of crocodile made in short-haired jacquard and wisps of feather-like plumage that airily flow in motion. Experimental leather pieces are juxtaposed with ultra-soft bonded fleece for added warmth or stamped in sumptuous textured python; while a fully-fashioned knit suit is engineered as a dynamic alternative to classic suiting. An exhibition of the atelier’s innovative savoir-faire, shapes and silhouettes are drawn in unbroken lines that expand and contract as if cast from a single roll of fabric. Using the body as a foundation, their soft architecture unfolds intuitively around it in limitless circularity. Essential tailored blazers and trousers are fundamental yet transformative, subverting norms for comfortable renditions of oversized and feminine cuts. In between the lines, various applications of fringe add texture and dimension to coats, dresses and scarves, either laser-cut or created with a rare method that slashes into the pattern itself.   Discover the backstage content on the official TikTok channel. #SportmaxFW25 https://lnkd.in/dHBB_5Bb

Untamed heroine. Max Mara Fall/Winter 2025 Runway Collection. #MaxMara#MaxMaraFW25#MFW Watch now: https://lnkd.in/eKNHGz5a

EMILY RATAJKOWSKI x MARELLA The exclusive events that celebrated the launch of the capsule. The launch of the Emily Ratajkowski x Marella capsule was celebrated through a series of exclusive events that brought the collection's identity to key cities across Europe. Each event was planned to reflect the essence of Marella and Emily’s dynamic personality, creating a strong connection between fashion, creativity, and community. The concept and format, inspired by the campaign imagery, were tailored to each city, offering experiences that felt authentic to the local context. The main events took place in Milan, Munich, and Paris, bringing together press, KOLs, and talents carefully selected for their affinity with the brand. In London, Madrid, and Warsaw, the collection was introduced through more intimate gatherings, where local influencers were able to share the collection in an authentic and spontaneous way. The project was a great success, made possible by the dedication and teamwork of all the teams involved. A heartfelt thank you to everyone who contributed to this important milestone.   #EmilyRatajkowskixMarella #EmilyxMarella #MarellaSS25

Simplement moi - Marina Rinaldi SS 25 Institutional Campaign A journey into the essence of being yourself, unapologetically. "Simplement moi": a tribute to living your life, just as you want, just as you deserve. Because true elegance isn’t about chasing perfection, it’s about embracing your essence, simply and unapologetically. The #MarinaRinaldi SS25 Institutional Campaign invites you to celebrate the beauty of authenticity, wrapped in the effortless charm of the French Riviera. Watch the video: https://lnkd.in/dMH7FdR6

A SPECIAL EVENT FOR THE NEW &Co.LLABORATION BETWEEN MAX&Co. AND PIETRO TERZINI Over 50 influencers, journalists, and friends of the brand gathered at Spazio San Babila for the launch of the HERE WE GO AGAIN capsule! On February 25th, during Milan Fashion Week, Spazio San Babila hosted an exclusive event to celebrate the launch of HERE WE GO AGAIN, the new capsule collection by MAX&Co. in collaboration with Pietro Terzini. It was a special evening that brought together over 50 influencers, journalists, and many friends of the brand, all excited for this second &Co.llaboration with the Milanese artist. HERE WE GO AGAIN draws inspiration from hip hop and early 2000s streetwear, reinterpreting iconic pieces such as bomber jackets, flannel shirts, and denim in a contemporary way. Terzini’s ironic and bold statements—"I WAS RIGHT", "HEARTBREAKER", and "I HOPE YOUR EMAIL WON'T FIND ME"—take center stage, applied to genderless garments with a sartorial design. The capsule is completed with unique accessories, including hats, socks, and an umbrella featuring the phrase "I PREFER SUNNY DAYS". An event that paid tribute to the creativity and distinctive energy of MAX&Co., once again strengthening the bond between the brand and its community.

Max Mara Fall/Winter 2025 runway show.⁠ Tomorrow, February 27, 9:45 AM CET.⁠ ⁠ ⁠ #MaxMara #MaxMaraFW25 #MFW⁠

MAX&Co. arrives in Munich: new opening and exclusive launch party! A flagship store in the heart of the city, an unforgettable event, and a cocktail bar open until February 28! MAX&Co. has officially inaugurated its new flagship store at Theatinerstrasse 30, Munich! 🎊 With its contemporary style, the brand is ready to offer a unique shopping experience for those who love fashion, quality, and individuality. To celebrate the opening, an exclusive cocktail party was held on February 20, welcoming around 150 guests, including models Kim Hnizdo and Sarah Brandner, alongside Vivi Koenig, Melanie Kieback, Anna Winter, Suzanna Wassel, Nina Julia Simon, and Lina Uhrig. The atmosphere was on point thanks to the beats of DJ Almedina, while illustrator Nadja Koenig created personalized portraits for the guests. 🍸 To make the night even more special, a custom Martini cocktail bar served colorful drinks dedicated to the event… and the best part? It will remain open until February 28! We can't wait to welcome you in the heart of Munich! ✨ #maxandco #monaco #Event