Midsummer Agency

🌄 Last week, our team gathered for our Quarterly Business Review (QBR) in the stunning mountains of Oliena. Between analyzing Q3 and planning for the final sprint of 2024, we even found time for a little "team-building cardio" on the trek to the Gologone spring! 🥾🚶♂️ Spoiler alert: some of us are definitely better at increasing PPC conversions than hiking. 😅 To recover from the trek, we indulged in the delicious food and drinks that only the authentic heart of Sardinia can offer. 🍷🍽️ Now we’re feeling refreshed and ready to finish the year strong! What’s your favorite way to recharge with your team? Share your tips below! 👇 #QBR #BusinessReview #Teamwork #MidsummerAdgency #PerformanceMarketing #BrightIdeas

Seems like I'm going to be at ADworld Experience in Bologna next week! 😅 Is this real? Apparently it is 😂 Join me next Friday at 10.30 for an in-depth session where I'm going to share: - how to set up a YouTube strategy from scratch - how to apply it in a real-world scenario - the results achieved for a haircare e-commerce I mean, it will be from root to tip as the title suggests 😛 Can't wait to meet you there!! p.s.: be careful because a lot of Midsummer Agency dreamers will be there (a little invasion as Micky Mereu said) p.p.s: I wasn’t driving while shooting the video I swear 

Join us at ADworld Experience in Bologna on October 17th - 18th as our very own Marouscha Dorenbos, Director of Analytics & CRO, takes the stage! 🚀 She’ll be presenting a powerful seminar titled: "Unlock the Secret of CRO Success: From Pre-Test Analysis to A/B Test Results" Get ready to dive deep into actionable strategies that turn insights into conversions. If you’re passionate about Conversion Rate Optimization, this is a must-attend! See you in Bologna! #ADworldExperience #CRO #WebAnalytics #Bologna #MidsummerAdgency

🌞 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗠𝗶𝗱𝘀𝘂𝗺𝗺𝗲𝗿 𝗧𝗲𝗮𝗺, 𝗠𝗮𝗿𝗰𝗼!🌞 Born and raised in Pisa, Marco brings his passion for both analytics and adventure to our team. A die-hard Napoli supporter, he's such a fan that he even named his cat Kvaratskhelia after the legendary player! 🐱⚽ Marco began his career in sales, fueled by a curiosity to find smarter, more efficient ways to sell. This curiosity quickly led him into the world of digital marketing, where he discovered his true calling. Today, he's all about diving deep into tags, zaps, bots, and automation tools to extract valuable insights. 📊🤖 When he's not deciphering data, you'll find Marco immersed in his love for board games, boasting a collection of over 150 titles (and still growing)! 🎲🕹️ We're thrilled to welcome Marco to our team! With his unique energy and analytical prowess, we’re confident this marks the start of an incredible journey together! 🚀

🌟 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗕𝗿𝗶𝗴𝗵𝘁 𝗕𝘆𝘁𝗲𝘀 𝗶𝘀 𝗵𝗲𝗿𝗲! (Even though it's already October 😅)🌟 In this issue, we're diving into fresh updates, from welcoming new team members to exploring the latest in PPC and digital marketing strategies. 💡 Plus, we're revealing our QBR location and sharing a behind-the-scenes look at our team's journey! Curious to know more? Catch up on industry news, insights, and some inspiring success stories. 📈 Ready for your monthly dose of Midsummer magic? ✨ Let's keep things bright, read on! 👇 #PayPerClick #CustomerInsights #MarketingAnalytics #Optimization #DigitalAdvertising #MidsummerAgency

🕵️♂️ 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗠𝗼𝘀𝘁 𝗢𝘂𝘁 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗣𝗣𝗖 𝗕𝘂𝗱𝗴𝗲𝘁? Effective PPC budget allocation can make or break your marketing campaigns. Many advertisers struggle with budget distribution, unsure of where to focus their spending for the best returns. That’s where we come in. 👉 In this carousel, we break down actionable strategies to help you master your PPC budget allocation. 🔑 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: - 𝗕𝘂𝗱𝗴𝗲𝘁 𝗔𝗹𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗧𝗮𝗰𝘁𝗶𝗰𝘀: Discover the best ways to divide your budget across campaigns for maximum impact. - - 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Learn how to focus on the highest ROI keywords and adjust bids dynamically. - - 𝗗𝗮𝘁𝗮-𝗕𝗮𝗰𝗸𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Gain tips on using data to make informed decisions that will supercharge your ad performance. This guide is packed with tips that have helped our clients rise & shine 🌞 in their marketing efforts. 🔎 Ready to boost your performance? Swipe through the carousel for transforming your PPC strategy and getting the results your brand deserves. 💬 Curious about how to maximize your PPC budget? 𝗗𝗿𝗼𝗽 𝗮 𝗰𝗼𝗺𝗺𝗲𝗻𝘁 𝗯𝗲𝗹𝗼𝘄 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗣𝗣𝗖 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 👇 #PPCMastery #BudgetAllocation #PerformanceMarketing #payperclick #MidsummerAdgency

✨ 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝗠𝗮𝗿𝘁𝗮 & 𝗦𝗼𝗳𝗶𝗮 𝘁𝗼 𝘁𝗵𝗲 𝗠𝗶𝗱𝘀𝘂𝗺𝗺𝗲𝗿 𝗧𝗲𝗮𝗺! ✨ We’re excited to introduce two fantastic additions to our magic team! 🌟 🌟 Marta Montis - PPC Manager With a master’s degree in digital marketing from London and experience at The Times, Marta is no stranger to the fast-paced world of digital advertising. Like Tarzan swinging through spreadsheets, she deftly navigates the jungle of online ads. When she's not crafting strategies, you might find her reading classic literature or enjoying the sunny streets of Rome (with a side of carbonara, of course!). Marta brings a touch of humor, creativity, and expertise to our PPC team, and we’re thrilled to have her. 𝗙𝘂𝗻 𝗙𝗮𝗰𝘁: Marta might be one of the smallest digital marketers in the industry—she could’ve been in The Hobbit! 🧙♂️🐾 --- 🎶 Sofia Scicolone - PPC Specialist Hailing from Florence with roots in Apulia and Sicily, Sofia’s creative mind blends psychology and digital marketing, making her a standout PPC Specialist. With a love for all things vintage, Sofia's passion for music, classic films, and retro fashion brings a unique flair to the team. Beyond her marketing prowess, she's a self-proclaimed music geek and animal lover—making her a perfect fit for the lively and diverse Midsummer family. 𝗙𝘂𝗻 𝗙𝗮𝗰𝘁: Is Sofia related to Italy’s iconic actress? Google her name and decide for yourself! 🎥✨ We’re beyond excited to have these brilliant women join our mission of bringing bright performance marketing to life. 👏 Please join us in giving a warm welcome to Marta and Sofia! 🌞 #WorkHappy #WomenInBusiness #TeamGrowth #DigitalMarketing #AgencyLife #MidsummerAgency

⚡️ Exciting times ahead! Tomorrow, I’ll be starting a new role as PPC Manager at Midsummer Agency ✨ 💼 This opportunity marks a big step forward in my career, and I couldn’t be more thrilled to take on greater responsibilities and challenges on Google and Meta platforms. Looking forward to contributing to the team and growing in this new chapter! 🚀 #NewBeginnings #CareerGrowth #PPCManager #Marketing #Google #Meta #PerformanceMarketing #Agency

🚀 Ready to crush your 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 in 2024? At Midsummer Agency, we've cracked the principles for boosting your ROI with our bright, no-nonsense approach to Facebook Ads. In our latest guide by Mark, you'll find the exact tactics we’re using to skyrocket conversions and fine-tune ad performance. From audience targeting hacks to creative strategies that cut through the noise, it's all here. 🧠✨ Whether you’re a Marketing Director looking for impact or a fellow performance marketer seeking that competitive edge, you don’t want to miss out! 💡 If you found this helpful, give it a share and help others level up their Facebook Ads game! #MarketingStrategy #FacebookAds #DigitalMarketing #PPC #MidsummerAgency

🚀 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗮 𝘁𝗼𝗽-𝗻𝗼𝘁𝗰𝗵 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿? Let’s talk about the 6 must-have qualities...🐶👇 From razor-sharp analytics to relentless creativity, these are the traits every marketer needs to level up. Swipe through our latest carousel for a lighthearted yet powerful breakdown of what it takes to win in performance marketing. 🎯 𝗣.𝗦. 𝗗𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀𝗅 👇 #MarketingPerformance #DigitalAdvertising #AdCampaigns #MarketingMetrics #OnlineMarketing