MOSCHINO

At the end of September Moschino launched the “Collezione 0” pop-up store at Lotte Main Department Store in Seoul, South Korea. The store focused on the Fall/Winter 2024 Collection and featured the Tie Me bag as the new collection highlight.  #Moschino Aeffe S.p.A.

MOSCHINO SPRING/SUMMER 2025 "COLLEZIONE 02" Like-minded characters - shared identities - interconnected through their clothes. The Spring/Summer 2025 Moschino collection by Adrian Appiolaza explores communities of dress - cultures and subcultures, where dressing alike is a mark of kindred spirits. Divided into distinct groups, echoing and reflecting each other, fashion here has a group mentality. Strength in numbers. Throughout, styles shift, individuality celebrated even as part of a gang. The everyday is sublimated, the ordinary made extraordinary, our perspective altered. Household items and everyday dress become subjects of obsession - tailoring is rescaled and deconstructed, classic black ‘Tubino’ dresses fuse with printed silk housecoats, upholstery becomes luxurious outerwear, shoelaces amass into a parka. A sequence of outfits, draped from sheets, become literal blank canvasses for creation, decorated with biro drawings. The freedom of youth finds expression through chalk drawings, originally created by Franco Moschino as a child, reproduced as ‘graffito’ on black cotton tailoring. The act of creation becomes a form of decoration, drawing implements dangle as earrings, embroidery swatches and passementerie unspool from shirts. There is a mood of play - playing with clothes, but also playing with words, with ideas and perception. The British art director and editor Terry Jones, founder of i-D - a magazine born in 1980, collaborates to create a series of graphics rooted in the ironic wordplay, wit and visual games that always inspired Franco Moschino: THINK TWICE, WEAR AND CARE, WHAT’S UP!  Guest appearances are made by iconic archival pieces by the designer and artist Judy Blame, whose “objets trouvés” approach and club culture background connect inherently to the collection’s ideology, and whose creative freedom matches Franco’s. Original one-off items are showcased, while Moschino collaborates with Trust Judy Blame in an homage, reissuing archival items remixed in the Moschino attitude, and by reproducing the unique pieces as trademark Moschino trompe l’oeil prints. Milan meets London, a spirit shared. Moschino iconographies are simultaneously championed and subverted. The Smiley face, the logo belt, Popeye and Olive Oyl. Franco’s obsession with pearls appears as punk harnesses, while polka-dots escape dresses to decorate bodies. Connections are made again, between Moschino then and Moschino today, between obsessive fans, between people who share a Moschino philosophy. “Life is many attitudes - so is fashion” (Franco Moschino) Stylist: Alastair McKimm Hair: Eugene Souleiman Make-up: Inge Grognard for MAC Cosmetics Nail Style: Ladybird house with CND Casting: Julia Lange Sound Design: Frédéric Sanchez Production: Without Production #Moschino #AdrianAppiolaza #Collezione02 #MoschinoSS25 #MFW Aeffe S.p.A.

Moschino Spring/Summer 2025 fashion show

Making the everyday ordinary into something extraordinary. Tune in tomorrow, September 19th at 6PM CEST, for the Moschino Women’s Spring/Summer 2025 “Collezione 02” fashion show. www.moschino.com #MoschinoSS25 #Collezione02 #MFW

Waiting for #Collezione02 - Moschino Women’s Spring/Summer 2025 fashion show: Thursday September 19th at 6PM CEST. www.moschino.com #MoschinoSS25 #MFW

Moschino Women’s Spring/Summer 2025 fashion show coming soon. www.moschino.com   #MoschinoSS25 #MFW

Moschino opens Galeries Lafayette pop-up store featuring “Collezione 0”, the first collection by Adrian Appiolaza   Moschino has opened a pop-up store at the Galeries-Lafayette’s flagship Parisian branch, in boulevard Haussmann. The store is dedicated to the Fall/Winter 2024 “Collezione 0”, the first collection designed by Adrian Appiolaza. The Moschino pop-up, located at the second floor of the department store, will stay open during the Paris womenswear fashion week and until early October.   For a complete brand experience, the Galeries Lafayette pop-up store’s interiors replicate the setting of the first runway show by the Argentinian designer, who joined Moschino in January 2024. Ample velvet curtains reminiscent of a theatre’s stage curtain, chequerboard floor, and a large wooden table, inspired by the table on which founder Franco Moschino used to work, which is still utilised today by Appiolaza.   Moschino is also present in Paris with a flagship at 255 rue Saint-Honoré. Both the pop-up and the flagship showcase the label’s new style: items inspired by a classic couture register but infused with a subtle subversive twist, from the oversize trench coat to the Tie Me Bag, the new Moschino it bag equipped with an extra-long belt. #Moschino #Collezione0 Galeries Lafayette Aeffe S.p.A.

Milan, July 17th, 2024 - Moschino unveils Creative Director Adrian Appiolaza’s first advertising campaign “Collezione 0” – a series of photographs and short films by famed photographer Willy Vanderperre and styled by Alastair McKimm. “Collezione 0” tells the story of five women enjoying the energy and beauty of Milan.  All find happiness in moments of their everyday. From admiring the Duomo, to buying groceries from the local fruit stand or getting lost in the music at the record store. One not being more important than the other but realizing that within each day we can all find a moment we LOVE. Photographer: Willy Vanderperre Stylist: Alastair McKimm Art Direction: M/M (Paris) Models: Julia Nobis, Lina Zhang, Laura R., Farah, Rabina Hair: Anthony Turner Make-up: Lynsey Alexander Nails: Roberta Rodi #Moschino #MoschinoFW24 #Collezione0 #AdrianAppiolaza

MEN’S SHOW SPRING – SUMMER 2025 AND WOMEN’S RESORT 2025 Collezione 01 "Lost and found" Individuals, characters, humanity. The second Moschino show by creative director Adrian Appiolaza is an expression of the uniqueness of people. Each look, like each person, stands alone, and has something of its own to say. The collection is an exploration, of exploration - exploring the world, exploring your mind, exploring Moschino. A move from the urban chaos of the city to discover paradise - literal, and personal freedom. Fundamentally Moschino. The Moschino characters are explorers, shifting between different spaces, ideas and ideals, escaping through escapism. There’s something positive - beautiful - in getting lost, finding places you never knew. Traditional tailoring loses its restrictions and boundaries - morphed, deconstructed, then reconstructed. Franco Moschino’s own rules for dressing are shredded - the ultimate Moschino act - to become a new form of fun fur. Escaping the city, true individuals wear clothes that speak of the Italian countryside, of the wilds of the jungle, and finally of a serenity - outer exploration, to find inner peace. Lost, then found. Moschino archival gestures, glimpses and memories - a continual exchange with the ethos of Franco. 1990s prints - peace flowers, footballs, ironic pizza smears, Made in Italy, always, some reinterpreted, reworked and loved again. Twisted trench-coats, lingerie dressing, ‘assemblages’ of other garments to create anew. The “Survival” jacket of Spring - Summer 1992, here reinterpreted first for urban living, then for the great escape. Contemporaneity is found through a melding of genders, boundaries blurred, a shared wardrobe for all: a ladies’ scarf may be tied as a skirt, a man’s shirt can become a wedding dress. Traditions are broken apart, new identities discovered. An attaché case is shaped as the Moschino Love heart - because you should only do what you love. A journey to find a new perspective - to discover a Moschino view of the world. The essence? Freedom of expression, through your clothes. #Moschino #MoschinoSS25 #MoschinoResort25 #MFW Aeffe S.p.A.