Another rockstar just joined 🤘🏻⭐️
Big welcome to Eleonora P., our new Chief Marketing Officer, ready to take our marketing to the next level!
◽️ What's been the most valuable marketing lesson you've learned in your career so far — and how will it shape your work here?
The customer must always be at the heart of every decision. No matter how creative or data-driven a campaign is, if it doesn't genuinely address the customer's needs, desires, and pain points, it won't resonate. At Movopack, this will mean making reusable packaging the go-to choice. While more people want to live sustainably, convenience can still drive decisions. Our job is to remove barriers, tell a compelling story, and create a brand that truly connects. By keeping the customer at the center of everything we do, we won't just grow our business — we'll drive real change in how people think about and adopt sustainable packaging.
◽️ Marketing is part science, part art — which side do you personally lean toward, and why?
By nature, I've always leaned more toward the art side of marketing — the storytelling, creativity, and emotional connection that make a brand resonate. But through my studies and experiences, I've continuously worked on developing the science side — diving into data, analytics, and strategy. Now, I wouldn't take action without data to support it. While creativity captures attention, data ensures we're making the right decisions and driving real impact. I've learned that the best marketing happens when art and science work together — when bold ideas are backed by solid insights.
◽️ And finally… What's one fun fact or surprising hobby about you that your colleagues might not expect?
A fun fact about me — I'm a third culture kid! I grew up bouncing between different countries and spent part of my childhood in the UK and Hungary. So, depending on the day, you might catch me craving fish and chips or a good bowl of goulash. Moving around gave me a deep appreciation for different cultures, and maybe that's why I love adapting to new challenges so much. It also sparked a passion for travel — I've been keeping count of the countries I've visited, and I’m currently at 47 (but always looking to add more!).
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