🚀 AI ISN'T MAGIC! 🧙 AI PRODUCTS NEED THE **HUMAN** TOUCH 🤝
📧 When X.ai launched its incredible AI-based assistant capable of email reading, meeting booking, ticket purchasing, and more, colleagues often asked why we couldn't have something similar. My response? "Because with the tools I know, it's simply impossible." And indeed, it was—X.ai relied on hundreds of (underpaid) human workers to do most of the heavy lifting.
🛒 Same goes for Amazon (AKA the Standard Oil of e-commerce). There's no way they'd rely solely on AI to check purchases at Amazon Go stores. Real people are the ones doing the real work.
🔮 Generative pre-trained transformers-based products are accomplishing feats once thought impossible, and their impact is monumental. But let's not mistake it for magic.
👩🏫 Remember that products like GPT-4 are the result of tens of thousands of days of "education" by "teachers," primarily from Kenya, as we all know by now.
📞 Even with all the human work made before the AI-product goes online, I wouldn't trust AI with being the only actor of any customer service—let alone the sales dep. At MrCall, we sell assistants that have proven incredibly helpful to hundreds of small and medium businesses. They serve as the ultimate backup solution when no human is available to assist customers. But this is not handing over the whole process, this means using the tool to improve your process.
🌍 This became clear after we analyzed sales calls made by human salespeople: if the prospect was from Naples, the sales person just visited Naples. If the prospect was from Trento, skiing in Trentino is the highlight of their year. Talk about empathy!