Vi ricordiamo che il prossimo 24 Ottobre Giulia Vaini, Head of Strategy di Playground sarà sul palco di E-next, patrocinato da TouchpointNews e condotto dal suo direttore Andrea Crocioni, con uno speech dal titolo "Next level eCom: tattiche e strategie per ingaggiare il consumatore moderno". Di cosa parlerà nell'intervento? 👇🏻 "Gli ultimi anni sono stati caratterizzati da tanti cambiamenti, per lo più inaspettati e repentini. Il mondo è cambiato e con esso le nostre abitudini, di vita e di acquisto. I consumatori moderni hanno nuove esigenze e i brand si sono adattati ad esse per sopravvivere. Oggi l’obiettivo dei brand più oculati non è la conversione o l’aumento dello scontrino medio, bensì la conquista della fiducia del consumatore. La formula per diventare leader di mercato passa dal rendersi indispensabile per le persone, conquistandole con esperienze uniche e coerenti, sia offline che online. Nel nostro intervento parleremo di come le nuove esigenze dei consumatori, incrociate con dati di mercato e trend di settore, portano alla luce una serie di opportunità nel breve e lungo periodo per i brand. Ci focalizzeremo sul settore sport & apparel, e vedremo come queste opportunità siano diventate realtà per due dei nostri clienti: Silverskin e the North Face." #ENext #Ecommerce #DigitalTransformation #Playground #PlayAheadOfTheGame
PLAYGROUND | digital agency
Tecnologia, informazioni e internet
Cernusco sul Naviglio, Milano 13.562 follower
Play ahead of the game
Chi siamo
We are an independent agency based in Milan, founded in 2006 with the aim of becoming a benchmark in digital communication consulting and services. Our team of 60+ people is skilled in analysis, strategy, creativity, design, and development. We collaborate with innovative startups, SMEs, and international brands to create personalized digital experiences and content that engage audiences and drive business growth. We start by understanding the client, their needs, and the consumer universe, combining our diverse areas of expertise to deliver tailored project solutions focused on objectives. Our services range from competitive scenario analysis to brand strategy and strategic communication consulting, from UX/UI design to website and e-commerce development, and include gamification, CRM, and email marketing. Our creative and collaborative culture allows us to work at our best, ensuring client satisfaction. We believe that the well-being of our team is reflected in the quality of our work. When we are happy, so are our clients. We have entered three prestigious rankings: - 1000 Europe's Fastest-Growing Companies 2021 compiled by the Financial Times; - Growth Leaders 2021, 2022 and 2023 compiled by Il Sole 24 Ore and Statista; - Champions of Growth 2022 and 2023, compiled by the German ITQF Institute in collaboration with La Repubblica Affari & Finanza.
- Sito Web
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http://www.playground.it
Link esterno per PLAYGROUND | digital agency
- Settore
- Tecnologia, informazioni e internet
- Dimensioni dell’azienda
- 51-200 dipendenti
- Sede principale
- Cernusco sul Naviglio, Milano
- Tipo
- Società privata non quotata
- Data di fondazione
- 2006
- Settori di competenza
- Digital Marketing, Game Marketing, Web Development, Branding, User Experience, CMS, CMR, Logo Design, UI design, UX interactions, Content creation, Social media, Analysis, Strategy, Email Marketing, Casual games, Gamification, Web design, Online contest e Digital campaign activation
Località
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Principale
Strada Padana Superiore 2/B
Cernusco sul Naviglio, Milano 20063, IT
Dipendenti presso PLAYGROUND | digital agency
Aggiornamenti
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Siamo entusiasti di annunciare che Playground sarà uno speaker a E-Next: il Futuro dell’E-commerce! L'evento avrà luogo il prossimo 24 Ottobre, con il patrocinio di TouchpointNews, condotto dal suo direttore Andrea Crocioni. Sarà un’occasione imperdibile per condividere la nostra visione ed esplorare insieme le prossime tendenze. Un momento unico per confrontarci con le più importanti realtà del settore sui possibili scenari futuri dell’e-commerce e su come innovazione, tecnologia e creatività lo definiranno. #ENext #Ecommerce #DigitalTransformation #Playground #PlayAheadOfTheGame
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It’s time to celebrate, and this time, we’re going all out! We’re thrilled to announce that our own website has been honored with the prestigious "Site of the Day" award on October 7, 2024, by the Awwwards jury🌟 But that’s not all - our commitment to excellence in development was also recognized with the “Developer Award” 🏆, highlighting the high-quality code and seamless performance across modern browsers and devices. And to end on a high note, it was also recognized with an Honorable Mention last September 20 - as the site scored high by both users and the Awwwards jury. A huge thanks to everyone involved in making this happen and thanks to awwwards. for this recognition. #Awards #Playground #PlayAheadOfTheGame
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We’re excited to share the new website we designed and developed for Scuola di Musica MC The project began with a thorough strategic analysis. We studied competitors, benchmarked best practices, and defined key communication pillars. These insights were consolidated into a strategic document that shaped the design and development of the new website, with a strong focus on both UX and UI. At the same time, we developed MC's new visual identity and logo, designed to better reflect its brand positioning. To complete the project, we produced all the written content and held a photoshoot during a school concert to create original visual material for the site. #Creative #Dev #UI #UX #Copywriting #MCScuoladimusica #Playground #PlayAheadOfTheGame
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Exciting News! Our new website has been nominated by awwwards. We couldn’t be prouder of this nominee, and we’d love your support! 👉 Check out our website and cast your vote here: https://lnkd.in/d6wk2x7Z Thank you for being part of this journey with us! #PlayAheadOfTheGame #Playground #Awards #Awwwards #WebDesign #Creativity #Innovation #Teamwork
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We are thrilled to announce that, as of today, September 18th, our website has been awarded the title of FWA of the Day by the The FWA jury! 🎉 The renewal of our website has been an exciting challenge, where we combined technology, design, and strategy to deliver an innovative and engaging digital experience. A heartfelt thank you to the entire team who made this achievement possible, and to FWA for the prestigious recognition. For those who haven’t checked out our website yet, you can find the link in the first comment! #PlayAheadOfTheGame #Playground #Awards #FWAoftheday
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Culinary collective Baka D’Busk featured in Dickies®' first brand campaign in the EMEA region. The campaign narrative showcased chefs, artists, and makers testing Dickies' durable garments in the kitchen, aligning with Dickies' brand values of passion and hard work. The content was adapted for various channels, including a landing page with an "audio notch" feature for immersive ASMR-style audio clips, video and static ads for paid media, a newsletter campaign, and promotional banners on the e-commerce site. #Creative #Copywriting #Dev #Design #Ui #Dickies #Playground #PlayAheadOfTheGame
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We teamed up with The North Face to develop a landing page for Climb Festival, the climbing event of the summer. Before and during the festival, all communications directed users to our landing page. Here, we highlighted the races, workshops, athletes, and participating artists. Managing abundant and varied information was a challenge that our team met with an intuitive layout and engaging interface. #Creative #Ux #Dev #TheNorthFace #Playground #PlayAheadOfTheGame
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Esiste la formula perfetta per ingaggiare i tuoi consumatori? La risposta è no, poiché ogni brand è unico e il suo pubblico altrettanto. Ma noi di Playground crediamo esista una soluzione molto efficace che, mixando azioni tattiche e strategiche, aumenta l’engagement dei consumatori e incrementa sia customer retention che conversion rate. Curiosi di sapere come? Ascoltate il nostro speech al WMF per tutti i dettagli! > https://lnkd.in/djPjXdJA #Playground #PlayAheadOfTheGame #Gamification #Membership #WMF #WeMakeFuture
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Playground is looking for a Freelance Copywriter for occasional collaborations! We're looking for a creative and organised person capable of moving between different projects with ease. You'll work on content creation for websites, landing pages and other digital platforms, and develop creative concepts that guide brand positioning. Playground sta cercando un Copywriter Freelance per delle collaborazioni occasionali! Cerchiamo una persona creativa e organizzata, capace di gestire agilmente diverse tipologie di progetti che spaziano dalla creazione di contenuti per siti web, landing e altre piattaforme digitali, allo sviluppo di concept creativi che guidino il posizionamento dei brand. 👉🏻👉🏻👉🏻 https://lnkd.in/e9E5ri7w #Hiring #Careers #Playground #PlayAheadOfTheGame