PLAYGROUND | digital agency

È stata una grande soddisfazione condividere la nostra visione e idee con la platea di TouchpointNews. Un’opportunità speciale per presentare il nostro primo Whitepaper: "Next level e-com: tattiche e strategie per coinvolgere il consumatore moderno", documento pensato per chiunque voglia esplorare le nuove frontiere dell’e-commerce. Scopritelo subito al link nel primo commento! #Innovation #Ecommerce #Playground #PlayAheadOfTheGame

We're proud to share our latest project for Napapijri ’s Tier 1 collection page. The Tier 1 collection features the brand’s most exclusive products. Our mission was to design a landing page that delivers an equally premium experience, blending collection storytelling with shoppable products. We identified the best UX/UI solutions and launched a teaser page to build hype. This space allowed users to sign up to get notified ahead of the drop. After the launch, we upped the exclusivity by introducing a simple registration form for users to complete to 'unlock' the full experience and access the collection. In addition to the landing page, we handled all other touchpoints, including homepage banners and newsletters. #Creative #Ui #Ux #Napapijri #Playground #PlayAheadOfTheGame

I’m thrilled to announce the launch of the new “Napapijri Universe” page! This project has been a team outcome merging enhancement of user experience with the current brand elevation strategy. Key highlights include: • Intuitive Structure: A clear layout that guides users through the brand’s rich history and values. • Visual Storytelling: Stunning visuals that resonate with Napapijri’s adventurous spirit, creating an emotional connection. • Values Alignment: A strong articulation of core values, reinforcing the brand’s identity in a competitive market. I’m proud to contribute to Napapijri’s mission and can’t wait to see how this page fosters deeper connections with our audience. A special thank you to Sofia Mendolicchio, my incredible teammate, for her dedication, and to the amazing PLAYGROUND | digital agency team that supported this project. All stakeholders involved were key to bringing the Napapijri Universe to life! #Napapijri #UXDesign #elevation

Thrilled to announce that our new website just won its third award - the DDA of the Week! 🏆 This achievement is a true recognition of an incredible teamwork and the talent of our amazing people. We couldn’t be prouder, but this is just the beginning. Thanks again to Digital Design Award for the recognition and stay tuned for more exciting projects and milestones ahead!

Vi ricordiamo che il prossimo 24 Ottobre Giulia Vaini, Head of Strategy di Playground sarà sul palco di E-next, patrocinato da TouchpointNews e condotto dal suo direttore Andrea Crocioni, con uno speech dal titolo "Next level eCom: tattiche e strategie per ingaggiare il consumatore moderno". Di cosa parlerà nell'intervento? 👇🏻 "Gli ultimi anni sono stati caratterizzati da tanti cambiamenti, per lo più inaspettati e repentini. Il mondo è cambiato e con esso le nostre abitudini, di vita e di acquisto. I consumatori moderni hanno nuove esigenze e i brand si sono adattati ad esse per sopravvivere. Oggi l’obiettivo dei brand più oculati non è la conversione o l’aumento dello scontrino medio, bensì la conquista della fiducia del consumatore. La formula per diventare leader di mercato passa dal rendersi indispensabile per le persone, conquistandole con esperienze uniche e coerenti, sia offline che online. Nel nostro intervento parleremo di come le nuove esigenze dei consumatori, incrociate con dati di mercato e trend di settore, portano alla luce una serie di opportunità nel breve e lungo periodo per i brand. Ci focalizzeremo sul settore sport & apparel, e vedremo come queste opportunità siano diventate realtà per due dei nostri clienti: Silverskin e the North Face." #ENext #Ecommerce #DigitalTransformation #Playground #PlayAheadOfTheGame

Siamo entusiasti di annunciare che Playground sarà uno speaker a E-Next: il Futuro dell’E-commerce! L'evento avrà luogo il prossimo 24 Ottobre, con il patrocinio di TouchpointNews, condotto dal suo direttore Andrea Crocioni. Sarà un’occasione imperdibile per condividere la nostra visione ed esplorare insieme le prossime tendenze. Un momento unico per confrontarci con le più importanti realtà del settore sui possibili scenari futuri dell’e-commerce e su come innovazione, tecnologia e creatività lo definiranno. #ENext #Ecommerce #DigitalTransformation #Playground #PlayAheadOfTheGame

It’s time to celebrate, and this time, we’re going all out! We’re thrilled to announce that our own website has been honored with the prestigious "Site of the Day" award on October 7, 2024, by the Awwwards jury🌟 But that’s not all - our commitment to excellence in development was also recognized with the “Developer Award” 🏆, highlighting the high-quality code and seamless performance across modern browsers and devices. And to end on a high note, it was also recognized with an Honorable Mention last September 20 - as the site scored high by both users and the Awwwards jury. A huge thanks to everyone involved in making this happen and thanks to awwwards. for this recognition. #Awards #Playground #PlayAheadOfTheGame

We’re excited to share the new website we designed and developed for Scuola di Musica MC The project began with a thorough strategic analysis. We studied competitors, benchmarked best practices, and defined key communication pillars. These insights were consolidated into a strategic document that shaped the design and development of the new website, with a strong focus on both UX and UI. At the same time, we developed MC's new visual identity and logo, designed to better reflect its brand positioning. To complete the project, we produced all the written content and held a photoshoot during a school concert to create original visual material for the site. #Creative #Dev #UI #UX #Copywriting #MCScuoladimusica #Playground #PlayAheadOfTheGame

Exciting News! Our new website has been nominated by awwwards. We couldn’t be prouder of this nominee, and we’d love your support! 👉 Check out our website and cast your vote here: https://lnkd.in/d6wk2x7Z Thank you for being part of this journey with us! #PlayAheadOfTheGame #Playground #Awards #Awwwards #WebDesign #Creativity #Innovation  #Teamwork

We are thrilled to announce that, as of today, September 18th, our website has been awarded the title of FWA of the Day by the The FWA jury! 🎉 The renewal of our website has been an exciting challenge, where we combined technology, design, and strategy to deliver an innovative and engaging digital experience. A heartfelt thank you to the entire team who made this achievement possible, and to FWA for the prestigious recognition. For those who haven’t checked out our website yet, you can find the link in the first comment! #PlayAheadOfTheGame #Playground #Awards #FWAoftheday