Reebok Europe

We are delighted to share the highlights from our latest activation featuring Barry's Milan, in collaboration with CLANDESTINEMOOD, known for their exclusive and unconventional workout experiences. Founded in Madrid in 2019 and now a global phenomenon, Clandestine Mood leads invitation-only active sport parties for female consumers. Together, we hosted their first session in Milan. Our dedicated focus was on the new #NanoGym, Reebok’s latest training shoe. But it wasn’t just a workout – it was a celebration of the power of experience in fitness. From the high-energy training session with Barry’s Bootcamp Elite Trainers, to DJ sets, a live art performance by SOLOMOSTRY, and extra treats for everyone involved, every moment was designed to connect, motivate, and transform. At #ReebokEurope we know fitness is more than just physical – it’s about how you feel, who you share it with, and the memories that inspire and drive you forward. We’re proud to have shared this journey with an incredible group of fitness enthusiasts, media, and clients.
 Thank you to everyone who joined us at Arca Milano for making this event truly special. Together, we’ve proven that fitness is an experience – and one that stays with you long after the workout ends.

Introducing the Reebok LTD Premier Road Ultra We're excited to unveil the Reebok LTD Premier Road Ultra, the latest evolution in our iconic Premier Road series and a standout addition to the Reebok LTD catalogue. Inspired by the bold designs of the 2000s, this new release seamlessly blends past and future, redefining Y2K aesthetics with modern design and innovation. The Premier Road Ultra features a striking mix of mesh, knit, and textures drawn from our extensive archives, paying homage to Reebok’s heritage while setting the stage for a bold, new direction. A key highlight is the bold Reebok Vector, emphasising our brand identity while reimagining our approach to design. Following a successful pre-launch across select European retailers, including The Next Door (Paris), BSTN Store GmbH (Munich), and Slam Jam (Milan), we're thrilled to announce that the Reebok LTD Premier Road Ultra is now available in multiple colourways from Reebok.eu and select retailers. Discover the full Reebok LTD line at www.reebok.eu/reebok-ltd

Reebok Europe sponsors Area Terra at the #KalemanaFestival! We had an unforgettable time at Kalemana Festival this past weekend, the festival where free spirits, rebels and dreamers come together to celebrate movement, music and good vibes! All to the backdrop of the gorgeous beach village of Punta Marina Terme in sunny Italy. As proud sponsors of Area Terra, Reebok Europe brought energy, expertise and inspiration with our trainers and athletes leading classes all weekend. From Mobility Flow & Balance with Sarah Abdessalem to interval training led by Elisa Fuliano, and plenty more in-between, we kept the crowd moving and connecting. The FloatZig and new Nano Gym were the stars of the show with the Lux Yoga range doing some heavy lifting on the mat. And the festivalgoers truly gave it their all, powering through workouts and leaning into those deep stretches before setting off on a killer run powered by #ReebokEurope and the Midnight Runners Milano. A weekend of energy, positivity and immaculate vibes. We can’t wait until next year!

The Reebok x Barbie Collection Launches Today! #ReebokEurope is proud to partner with the iconic #Barbie brand on a new collaborative collection designed to empower young girls via the Barbie Dream Gap Project—just in time for Barbie's 65th Anniversary! This vibrant footwear and apparel collection, available globally from Reebok.eu and select retailers starting 20 September, fuses classic Reebok designs with the unmistakable Barbie aesthetic. This collaboration is more than just fashion: it’s a statement intended to break down barriers and encourage girls to dream big. In conjunction with the collection and furthering Reebok’s Human Rights Now! and United Against Racism initiatives, Reebok Europe will team up with the Barbie Dream Gap Project to support Girls Inc., an organisation dedicated to helping girls grow into strong, confident leaders. Check out the collection now on https://lnkd.in/d9e_8H5E and let’s inspire the next generation of changemakers!

We are proud to share the enduring legacy of our icons: the #ReebokClassicLeather and #ReebokClassicNylon. Since their 1980s debut, these models have become more than sneakers: they embody the fusion of performance, style, and culture. From the streets of New York to London’s garage scene, the Classic Leather has transcended generations and subcultures to become a global symbol of authenticity and rebellion. In 2024, our involvement with the breakdancing world at the Olympics celebrates this spirit once more, reinforcing the deep connection between sport, music and street culture. Discover how these models remain at the forefront of the global scene in the new issue of Outpump, Italy’s premier lifestyle magazine and our partner on this journey. Shop the Classic selection on reebok.eu/sets/classics

Presenting the short film Break'in Through: Olympic Medalist Dany Dann After the successful launch of Break'in Through, the documentary created by NOWNESS and directed by Cyprien Clément-Delmas, which followed Toulouse-based Breakin Kids youth breakdance crew, #ReebokEurope is proud to share a spin-off dedicated to Olympic silver medalist Dany Dann. A trailblazer in the world of breaking, international champion Dany Dann has reached the pinnacle of the sport, performing with boundless energy and ambition. Capturing the emotional depth and originality that he brings to his art, the film highlights his profound impact on the breaking community. It also shines a light on the intricate storytelling that defines his style and the positive mindset that drives his career forward. Check out the documentary on https://lnkd.in/drQvPAtW

Introducing the Reebok Nano Gym, The Official Shoe of the Gym. #ReebokEurope is proud to unveil the newest addition to our award-winning Nano franchise: the #NanoGym. Designed for everyone and every workout, this versatile shoe brings the look and comfort of a running shoe with the premium performance and support the Nano is known for. Whether you’re hitting a fitness class or pushing through a treadmill session, the Nano Gym is built to do it all! Notable features include: an engineered mesh upper for ventilation, a TPU stability cradle for support and a locked-in fit, and a rubber pod outsole for durability. As part of our European launch, we’re excited to highlight four incredible athletes in the campaign: Sarah Abdessalem - Personal Trainer & CrossFit Athlete Angela Gabbiadini- Yoga Coach & Former Volleyball Player #FrancescaSilva - Hyrox Athlete & Former Runner #AnnickAnoman - Fitness Content Creator Discover more about Nano Gym and find your perfect fit at https://lnkd.in/dJEdemwr

Announcing Break’in Through, a film by Nowness for Reebok Europe. We’re thrilled to present #Break’inThrough, a captivating documentary by NOWNESS that immerses viewers in the vibrant and dynamic world of French breakdancing. Follow the journey of the #BreakinKids, a talented youth crew from Toulouse led by world champion Abdel CHOUARI, as they train rigorously to defend their title and express themselves through their art. Reebok Europe has proudly supported this inspiring project since 2022. Our commitment includes helping to renovate the Toulouse school and backing the crew’s global initiatives, as part of our dedication to nurturing future generations of dancers. To celebrate this collaboration, we hosted a release party in Paris. Over 300 street culture enthusiasts and members of the breaking community joined us for this unforgettable event, including legendary figures on the scene Dany Dann and #PaulinaStarus. Watch the documentary in full on the #ReebokEurope website now: https://bit.ly/4fc2Ixp

Reebok shines at the About You Fashion Circus! #Reebok was proud to participate in the ABOUT YOU #FashionCircus during Berlin Fashion Week. We showcased our exciting in-line collection in front of thousands of people, including top German talents and media. The collection was immediately available for purchase on the About You website. Special thanks to our incredible athletes who made the evening unforgettable: Turkish parkour star hazal nehir, Spanish champion BMX athlete Jorge "Viki" Gómez, and Polish gold medallist b-girl #PaulinaStarus. Their dynamic energy and performances mesmerised the audience while bringing our collection to life. It was truly a night to remember! We are thrilled to have been part of this extraordinary event, yet another fantastic activation completed with our partners this year!

Celebrate the summer of football with Hotel Mundial and Reebok We are thrilled to share the success of the recent #Reebok X #HotelMundial event held during the first week of the Euros in London. From June 14 to June 21, Hoxton became a vibrant hub of football culture, style, and community, attracting over 1,000 fans, influencers, VIPs, and friends of MUNDIAL Mag, turning the hotel into a meeting point for all football fans. Building on the energy of the football momentum in Europe, we brought the “terrace trend” to London with a week-long celebration that was bigger, bolder, and more engaging than ever, between live podcast recordings, engaging panels, workshops and much more. A good way to emphasize the iconic models Reebok Club C Grounds and Hammer, together with our good partner Schuh store. This activity marks another milestone in Reebok’s ongoing commitment to integrating sport, culture, and lifestyle. We look forward to continuing this journey!