Vivaio Ventures

📢 Latest Updates from the Creator Economy: 🔹Chamberlain Coffee – Emma Chamberlain’s coffee brand has opened a new LA location, continuing its steady expansion. 🔹A$AP Rocky x Ray-Ban – A$AP Rocky becomes Ray-Ban’s first-ever Creative Director. 🔹Nike x SKIMS – Nike and SKIMS launch NikeSKIMS, a performance-focused collaboration designed for women. 🔹Pat McGrath x Louis Vuitton – Louis Vuitton steps into beauty with La Beauté Louis Vuitton, appointing Dame Pat McGrath as its Cosmetics Creative Director. 🔹Sidemen Charity Match – The Sidemen FC charity game at Wembley Stadium raised £4.7M, showcasing the impact of creators beyond content. 🔹Mikayla Nogueira – The beauty creator announces her brand, Point of View (POV), celebrating beauty from every angle.

🌟 Eveir’s new collection is officially live! 🌟 To celebrate, Eveir went beyond the digital world with a fully branded temporary salon, bringing the community together for an unforgettable experience. It was an incredible event, focused on creating real, meaningful moments. Watching this project evolve from an idea to a thriving digital brand, and now expanding into physical experiences, has been an amazing journey. And this is just the beginning! 🚀 #Eveir #NewCollection #PhygitalExperience #CommunityFirst #HairCare

💎 The new collection of Mediterranea Jewels went live! In the past months, we had the unique chance to collaborate closely with Raissa Russi, bringing her vision to life once again. The collection is entirely designed by Raissa and handmade in Italy with transparently sourced materials. The products combine exceptional quality with accessible pricing and the response of the community and the market has been incredible! From social media buzz to website engagement, the growing community around Mediterranea Jewels is a testament to the brand’s success and potential. We’re proud of this achievement and grateful to Raissa for the opportunity to work with her! We remain dedicated to driving the brand’s growth and future success!

The top 10 Beauty Brands of 2024 by Cosmetify are out! What do they have in common? 💄📱 From Fenty Beauty to rhode skin, creator brands are turning personal influence into continuous sales. This is confirmed by the growing number of creator-led beauty brands worldwide launched in 2024, making the industry more competitive and dynamic than ever 📈 Meanwhile, traditional brands such as E.L.F. BEAUTY, DRUNK ELEPHANT, Dior Beauty, and many others have managed to reach Gen Z’s feeds by partnering with creators of all sizes 🤳🏻 Such shift highlights the importance of social media and content creators in shaping beauty trends and purchasing decisions. Check out the full report by Cosmetify at https://lnkd.in/gDTShis

🚀 The fastest-growing consumer brands are being launched by content creators. Why are creators entering the product space? 🔹 To channel their passion and expertise into their own business 🔹 To strengthen connections with their communities 🔹 To build long-term assets We’re proudly supporting unique talents like Paola Turani and Raissa Russi in the development and growth of their own brand. 🌍 As we continue to monitor what creators are building worldwide, here’s a look at some standout launches from 2024:

Back to Università Bocconi, this time on the other side of the desk. We talked about the creator economy: 🔹31% of social media users rely on content creators for purchasing decisions 🔹314% growth in the number of content creators over the past two years 🔹2M Professional content creators worldwide earning over €100k annually It was a pleasure to share the stage with Simona Nicolosi, with whom we’ve recently started collaborating on a project in the world she knows best: jewelry. Thank you Erica Corbellini for the invite and the opportunity to present Vivaio Ventures to the new generation of marketers!

Hello all! The team is growing and and looking for curious individuals to join Vivaio! Here's what awaits you: 🚀 Dive deep into the world of eCommerce and the creator economy 💻 Directly manage Shopify stores and digital advertising budgets 📚 Embrace a steep learning curve right from the start You can expect to learn a lot in this position. Reach out for more details – we can't wait to hear from you!

🚨 We launched Eveir! For the past 6 months we’ve had the privilege of working alongside the amazing Paola Turani and the team at Good Vibration to bring Paola’s entrepreneurial vision to life. The response from the community has been incredible and the early metrics from these first two weeks only strengthen our belief in the potential of creator-brands and the power of communities! A Big thank you to Paola and the entire Good Vibration team for trusting us to be part of this exciting journey.

Join our Team at Vivaio Ventures! We’re looking for a highly motivated intern to help us grow: 📌 Location: Bocconi campus in Milan 🕒 Start Date: ASAP 💻 Work Type: Hybrid This is a great opportunity to explore new trends and gain first hand experience in brand management and the creator economy. If interested send me a private message, or tag someone you think would be a great fit.