WeRoad

We’ve been counting wrong. Time can be both painful and healing, fleeting and enduring, yearned for and wished away. Time is the core of the human experience, it’s subjective, shared and yet completely personal to every single person on this planet; no two people will ever perceive time in the same way. We all want it to last as long as possible… But are we counting wrong? When we speak about WeRoad, we often say it was founded to let people live life-changing adventures across the world. To let people escape their comfort zones and test their limits. To let you discover what you’re capable of. While this is absolutely true, WeRoad was also founded to count differently, to measure life by experiences, to make it matter. We’re not saying every day has to be positive, we’re saying it’s the memorable moments that define you as a person; the good and the bad. We’re saying you need to count the moments when your lungs burn and your legs don’t want to move, when you let go of control and let the world take you by the hand, when you belly laugh until you cry, and you cry until your tears run out. Count the moments when you feel fear in your stomach as you try something new, when excitement pulses through your veins as you board a plane, when you open your heart to a complete stranger. Count the moments when your heart breaks, when you make mistakes, when you learn something new about yourself and when you go beyond everything you thought you were ever capable of. Because lost time is irreplaceable. “Not having time” doesn’t exist. The best of times turn into memories, and the memories turn into a reminder of why we need to count differently. Why we need to make it matter.

HEY, WE’RE ON TV WeRoad Spain’s Country Manager, Laura Pérez Martín, was interviewed by Spanish TV, Espejo Publico, to discuss how hard it is to organise a holiday with friends, and why more and more young travellers are opting to travel with a bunch of strangers instead. Tbh, it was easier getting on TV to talk about WeRoad, than successfully organising a trip with our mates ;) 

NEW WEBSITE FILTER: PRIVATE ROOM (very demure, very mindful) Although, the demure thing to do would be to tell clearly communicate that you can now filter trips on our website based on whether they have a Private Room Option, or not. The Brat thing to do would be to subtly insert into content and force you to swipe x Whether you're Brat or Demure, we love you both 💋

WE HAVE FOUND THE SOLUTION ...for the problem of making new friends in your 30s. And you can see it on our latest billboard campaign in London and Manchester. 

HOT COLLABORATION ANNOUNCEMENT You know how when you open your work computer, and you immediately want to book a one way ticket to LA? No? Just us? Well, we've made it easier for both our WeRoaders and office staff* by partnering up with ITA Airways to give them up to 10% off ITA Airways flights. *This sentiment is widely respected across the WeRoad team, which is why we have one free trip a year and unlimited holiday...

WESLUSH'D The guys from Bolzano Slush’D are having their first spinoff event in Italy, in Bolzano. Cool. They invited us to join one of the panel sessions. Super cool. If you are into the Startup and Scale-up world, don't miss our CEO Andrea D'Amico, speaking at the panel “Italian Startups that Conquered the World,” at Bolzano Slush'D on the 3rd September. P.S. Tbh, we haven't conquered the world (yet), but if you want to see how we'll do it, come check out the panel! 

And they said working for an international company would be fun...

NEW MERCH ALERT

IT’S BASE CAMP SEASON No, we’re not talking about Everest (although mentally it deffo feels like we’ve scaled 8000+ metres these past months), we’re talking about WeRoad base camp that we’ve set up in Manchester, Rome and Barcelona. Unlike the popular trek in Nepal, our Base Camp is a lot calmer (and warmer). You can think of it as a safe space to chill, play games, talk about travel and take a strategic nap during the hot summer months at music festivals. So where can you find us? In Italy, we returned to MONK Roma in Rome for the second year running, where our Base Camp will run from May to September. In Manchester we held our Basecamp at #Kampus, who like WeRoad, are all about community, people and social spaces. Meanwhile in Spain, Base Camp will return to Barcelona in August for the #BrunchElectronikFestival. Oh, and if you’re a tourist visiting the city, consider bringing a waterproof jacket… ;)

WHAT DID THE EUROS TEACH US ABOUT INSTANT MARKETING? A lot. Because nobody in the marketing team actually follows the football, so jumping on the footie bandwagon required a wider team effort. In fact, the writer of this LinkedIn post may or may not have had to google how long a football game lasts. Did we let that stop us from creating marketing stunts around the European Championships? Of course not, we just had to turn to our fellow footie aficionados in the team, including CEO Andrea D'Amico. We ran marketing stunts in the UK and Germany, inviting Jack Grealish and James Maddison to come on holiday with us after not being selected for the England team, and Toni Kroos to join us after the Euros to kick-start his retirement from football. In Spain and France we published memes on social media when France's top player Kylian Mbappé was spotted training in a mask after his nose injury, and the Spanish team's quick game of rock, paper, scissors went viral. What about Italy? Apparently we're not allowed to talk about that.