Post di Davide Costanzo

👟 Hai mai sentito parlare dei fratelli Dassler? Scopri la storia avvincente di due visionari che hanno dato vita a due leggendari marchi sportivi: Adidas e Puma. #weareorganica #DigitalBeHuman #aziendedifamiglia #Puma #Adidas #brand #brandinpillole

🚀 *HP and Real Madrid: A Historic Global Collaboration* ⚽ Earlier this year, HP signed a groundbreaking global technology sponsorship agreement with Real Madrid, one of the world's most iconic football clubs. For the first time in the club's 121-year history, a brand logo will appear on the sleeve of Real Madrid's uniforms, and we are honored that it's HP's. ### Key Highlights: - *Global Technology Partnership*: HP will transform digital experiences at all Real Madrid facilities, enhancing fan engagement and club operations. - *Digital Transformation*: Our advanced AI-enabled devices and other cutting-edge technologies will be deployed to create unparalleled in-person experiences, gaming, and operational efficiencies. - *Community and Youth Programs*: Together, we will develop initiatives to advance digital equity, bridging the digital divide and fostering inclusion through sport and technology. This collaboration is more than just a sponsorship; it’s a shared commitment to excellence, innovation, and making a positive impact on communities worldwide. We look forward to witnessing our technology help elevate Real Madrid’s fan experience and support the club’s legendary journey. Learn more about this exciting partnership and how HP is helping to shape the future of sports and technology. 🌟 #HP #RealMadrid #Innovation #Sponsorship #DigitalTransformation #CommunityImpact

This is going to be a two part post…too much information to lay it all out at ounce.I PART-1 “A Rebirth, From The Ashes…” The future is bright for French basketball. Of course, Paris Basketball is not the only organization doing work in the shadows. But it IS the capital team. When you take a step back, and look at the path and the current success they have achieved, how far they have come in only eight years...you have to take your hat off to all involved. With the phenomenal launch of the new stadium ready for the 2024 Olympic Games, this new ultra modern gymnasium is what basketball in Paris needed for over three decades…We finally got it! My old gym in Levallois, Marcel Cerdan (Mets92), named after the historic love interest of Edith Piaf "The Môme” - I swear I didn’t make this up - was at the time, the most modern and sexiest gymnasium a professional team could play in, in all of France. I kid you not. My home for three seasons. Proximity to the action on the floor, blue Italian marble exterior, limited court-side seating. One of the few gyms IN THE ENTIRE PARIS REGION, that was modern, had a parquet floor, equipped to record all of our games. That gym was 30 years old (LOL). I’ll give it to my other old team Nanterre 92, they get props for their renovation, but Marcel Cerdan was built from scratch! Just look at how far Paris Basketball has come in such a short time! Here is the game plan. How low, and how far, the organization, and basketball, have come. You be the judge… STEP-1 : ENOUGH IS ENOUGH (Franceinfo : 3 Paris ile-de-frane - May 17th, 2016) "Paris City Hall Wants to Suspend Its Subsidy for Patrick Balkany's Paris-Levallois Basket” - https://lnkd.in/gRKv_M_8 On Tuesday, May 17 (2016), the Paris council will vote on a motion requesting the removal of the city's subsidy to the Paris-Levallois basketball club. For political reasons. (…) That decision by the governing body and political leadership, overseen by the mayor’s office, to cancel the partnership and remove that €800,000 ($905,112) subsidy, set the stage for future, longterm investment and the arrival of David Kahn. Thus solidifying the future development of the Paris Basketball organization and team. With that moral and ethical “Sword of Damocles" hanging over the proverbial neck of basketball, no longer in the picture and the reboot accomplished, phase two could now be implemented… #hubertsodyssey #smwwglobalambassador #sportseducation #frenchprobasketball

#analisi del contesto, #identificazione degli obiettivi, #definizione della strategia, #controllo costante dei KPI, #adattamento ai cambi repentini del mercato. Stiamo lavorando duramente e i risultati cominciano a vedersi: in ottobre l’engagement rate % ha raggiunto picchi del 6,1%. Reach Beyond sempre 💪🏻 Lorenzo Griseri Marco Torta Annalaura Marone Cecilia Catolla Cavalcanti #mizuno #mizunoitalia #mizunorunning #digitalmarketing #socialmediamarketing

LVMH e Formula 1: Un'alleanza di lusso per ridefinire lo sport motoristico. A partire dal 2025, la Formula 1 farà un salto di qualità nel mondo del lusso grazie a un accordo decennale con il colosso francese LVMH, che porterà brand di alta gamma come Louis Vuitton, Moet e TAG Heuer a sponsorizzare il campionato. Questo accordo, che rappresenta una delle collaborazioni più prestigiose nella storia del motorsport, è destinato a trasformare la percezione della F1, spingendola verso un pubblico esclusivo e nuovi mercati. La partnership vedrà i marchi del gruppo integrati nelle competizioni. Louis Vuitton sarà il fornitore ufficiale delle valigie per i trofei, Moet protagonista delle celebrazioni sul podio e TAG Heuer gestirà il timing ufficiale durante i Gran Premi. Con questa mossa, la F1 non è più solo un campionato automobilistico, ma una piattaforma globale in cui tecnologia, velocità e alta moda si fondono in un’esperienza unica. Vuoi saperne di più su come il lusso sta ridefinendo gli sport? Condividi la tua opinione nei commenti! --- Fonte: https://lnkd.in/dRgSHgEx

Tommy and the fastest girl in the world - The Formula 1 has been drawing bigger and bigger crowds. One factor: the Netflix hit "Drive to Survive" that turned the racing series into a kind of "Dynasty" on wheels. No wonder that all kinds of fashion brands want to take part in the action. The big question is: How do they get noticed in a more and more crowded field? Tommy Hilfiger has come up with an intriguing answer. The sportswear brand champions women in motorsport and supports the F1 Academy, the female-only championship founded by Formula 1. During the Las Vegas Grand Prix Tommy Hilfiger announced to have signed motorsports sensation Alba Hurup Larsen. The Danish driver who started gokart racing during the Covid 19 pandemic will be only 16 years old at the start of the season. “I’m deeply honored that Tommy has entrusted me to fly his flag in the F1 Academy”, says Alba. “Having this support at such a pivotal stage in my career means the world to me." In my opinion, it's a cool move. What do you think? Check out the article on FASHION Magazine. #sports #motor #racing #formula1 #denmark #talent #womenempowerment #sponsoring #marketing #branding #f1academy #genz #fashion

NIKE Un Nuovo Concetto di Salute e Bellezza e la nostra formula specifica per la tua bellezza..! Approfondisci 👉🏻 https://lnkd.in/dDqWuTsf #medicinaestetica #medicinaesteticalecce #nike #nikemedics #nikeoti #nikelab #ossigenoterapia #ossigenoterapiaiperbarica #poliambulatoriospecialistico

Elegant choice for Puma Group. Once again, it demonstrates that it follows its own ideology and adopts a different (and more effective) marketing choice compared to other sporting competitors. Scelta elegante per Puma Group. Ancora una volta, essa si dimostra di seguire una propria ideologia e di adottare una scelta di Marketing diverse (e più efficaci) rispetto agli altri competitor sportivi. #puma #pumafam #Parisolympicgames #pumaolympicgames #giochiolimpicidiparigi #Pumalympics

Adidas AG is stepping up its game with its retro sneakers, particularly the Samba, Gazelle, Campus, and Handball Spezial shoes! This has led to a forecast upgrade for full-year operating profit, showing strong demand for core Adidas products. While the Samba remains popular, CEO Bjorn Gulden must watch out for oversaturation and potential shifts in consumer preferences. As Adidas continues to dominate the market, it must stay ahead of the curve and diversify its offerings to maintain its position. Gulden's strategy to maximise sales of the Samba may be reaching its peak, and he must keep an eye on competition from Nike and Puma in the Terrace-style shoe market. By expanding into other styles and product categories, such as running shoes, clothing, and non-denim items, Adidas can continue to ride the wave of success. Learning from Dr Martens' experience with falling out of favour, Gulden must stay trend-obsessed to ensure long-term profitability and share-price recovery. https://lnkd.in/djtzgg4a

NIKE 03 Giugno 2024 IL RUOLO E L’EFFICACIA DELL’OSSIGENOTERAPIA IPERBARICA Vai all’approfondimento 👉🏻 https://lnkd.in/eafEi-vC #nike #nikemedics #nikeoti #nikelab #ossigenoterapia #ossigenoterapiaiperbarica #poliambulatoriospecialistico