At ASICS, we believe in the positive benefits of movement for both mind and body. Driven by research and applying human-centric design, we make and sell footwear, apparel and equipment for the lifetime athlete in all of us. Our founder Kihachiro Onitsuka began making athletic shoes in 1949 with the goal of developing society through sports. He later named the company ASICS, which stands for Anima Sana In Corpore Sano, or A Sound Mind In A Sound Body. This speaks to our desire for people everywhere to live healthy lives both mentally and physically. Today, ASICS is a global company with a head office in Kobe, Japan and operations in more than 30 countries. As well as products for running, tennis and other core performance sports, we also offer the SportStyle range, the Onitsuka Tiger brand, fitness-tracking app Runkeeper, and our membership program OneASICS. Follow us on LinkedIn and together let’s celebrate the uplifting power of movement.
ASICSの外部リンク
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In a new interview, I explain how ASICS turned itself around and why we’re investing big in digital services, footwear personalization and circularity. How can we support YOU in achieving #SoundMindSoundBody?
At a special talk event to mark #IWD2025 we welcomed former Japan national team volleyball player Kana Oyama. Since retiring in 2010, Kana has become a leading voice in Japan on mental and physical health issues faced by female athletes, including premenstrual syndrome. Kana gave birth to twin girls in 2021 following fertility treatment. She told ASICS employees how she finds time for exercise while balancing the demands of work and family. Asking for more support from her partner made a huge difference, one reason male employees were also encouraged to join this event. In 2023, ASICS commissioned one of the world’s largest global studies on the gender exercise gap. The study confirmed that the more women move, the better women feel. The full report, which includes inspirational stories of women helping to break down barriers to exercise, is available here: https://lnkd.in/eMaY3cKA Thank you Kana for sharing your journey with us 💙
The comfort of ASICS, now in a work boot. Today we present another side to ASICS: our working shoes. These combine the protection of a work boot with the comfort and lightness of a running shoe. Protection is provided by a composite toe cap and slip-resistant outsoles with a puncture-resistant structure. Comfort is supplied by padding with fuzeGEL™ technology, a mid-cut model with waterproof GORE-TEX™ liner, and a lightweight design for workers who might be on their feet all day. Until recently, our working shoes were only available in Japan. This week we're launching our very first Australian range, with other global markets to follow. Let us know if you could use these shoes in your own workplace 👷 #ASICSWorking
Measuring movement. The same motion capture technology used to generate 3DCG characters in movies also reveals the incredible forces on the body at peak exertion. At the moment the foot lands, a runner can experience a force equivalent to three times their own body weight, and during a full marathon this process repeats tens of thousands of times. Researchers at the ASICS Institute of Sport Science (ISS) in Japan study biomechanics by attaching as many as 80 reflective markers to the body and using cameras and sensors to generate a system of three-dimensional coordinates. Motion data is used to analyze complex phenomena such as foot pronation, the inward rolling of the foot while running. Motion analysis has informed material and product development at ASICS over many decades. The next frontier is personalization. Understanding our own movement is key to receiving more effective coaching and choosing the right shoes for our running style. That’s why we’re working on making motion analysis more accessible through our digital services and in ASICS stores. Biomechanics is just the first stage of research carried out at the ASICS Institute of Sport Science. Stay tuned for more on how our human-centric science is powering advances in shoe design for running and other sports 🧑🔬👟 #ASICSISS #SportScience
Tokyo, arigato! 🗼✌️ ASICS Chairman & CEO Yasuhito Hirota greets #TeamASICS volunteers while running Sunday’s Tokyo Marathon. This aid station at the 25K mark in Kiyosumi-Shirakawa was staffed by some of our employees, who did a great job supporting the nearly 38,000 runners who lined up behind the elite field. At Tokyo Big Sight, nearly 200 ASICS employees joined our biggest ever Tokyo Marathon Expo, with limited-edition race day merch including the GEL-KAYANO 31 TOKYO and NOVABLAST 5 TOKYO inspired by traditional Japanese arts. Tokyo gave us fine spring weather and a perfect opportunity for runners from all over the world to move bodies and minds. See you again next year!
Inside India’s running boom 🏃🏾♂️ Running culture has found a unique expression in India during the last decade. Fueled by a rise in health consciousness and corporate sponsorship, more and more Indians are lacing up and hitting the streets. The Mumbai Marathon is now one of Asia’s biggest races, the 20th TATA Mumbai Marathon earlier this year attracting 65,320 runners across all distances. Indians are heavy users of social media, and India has its own ecosystem of running influencers. Behind the race to the tape is another contest: the battle of the brands to claim the No.1 shoe share, a rivalry that plays out in digital and physical activations. This year, Rohan Bopanna, Saurav Ghosal and Saiyami Kher unveiled ASICS’ TMM race day collection – including limited-edition GEL-KAYANO 31 with Mumbai skyline – backed up by a huge social and influencer campaign orchestrated by our digital team. Running in India is not without its challenges, but local runners are hitting the streets with remarkable passion and determination, showing that the desire to achieve #SoundMindSoundBody knows no obstacles. #ASICSRunning
ASICS celebrates its best year ever 📈 FY2024 was a record year for ASICS. Record net sales of 678.5 billion yen (+18.9%). Record operating profits of 100.1 billion yen (+84.7%). And a record operating margin of 14.8% (+5.3ppt). Our best year ever came as we competed to be No.1 globally in Performance Running and Tennis. As our OneASICS membership program reached 17 million people. And as our product and marketing teams found new ways to bring our #SoundMindSoundBody philosophy to life. There’s much more to come in 2025, with new record highs forecast at every stage and more exciting announcements that will move bodies and minds. View highlights below or see all results in our latest Consolidated Financial Summary: https://lnkd.in/gMwRcg2w #InsideASICS
Imagine a machine with over a thousand moving parts. That can perform hundreds of actions. And is available in 8 billion models, each of them unique. The ASICS Institute of Sport Science in Japan has one of the world’s largest datasets on the bodies and motions of athletes in various sports. It holds over 100,000 pieces of data on running motion alone and foot shape data on over 2 million people. This data is the foundation of human-centric science, the driving force behind structural design, material development, and product development at ASICS. Human-centric science is dedicated to understanding how the body moves, how it changes over time, and how injuries occur. Each ASICS shoe balances different functions: cushioning, stability, grip, flexibility, fit, durability, breathability, and lightness. Not just for different sports, but for different levels and goals. For example, a shoe designed for beginning runners might prioritize cushioning and stability, while a shoe for advanced runners might prioritize breathability, lightness, and bounce. In the coming months, we’ll be sharing more from the ASICS Institute of Sport Science. Whatever your level as an athlete, follow ASICS on LinkedIn to learn more about the science of shoes. #ASICSISS #SportScience
The latest CDP climate disclosure ratings are based on data collected from 24,800 companies worldwide. So how did ASICS perform? We’re now officially on CDP’s “Climate A List” with our first ever A rating, up from A- last year. This is in recognition of our commitment to sustainability, particularly climate change response, in all our business operations, and our efforts to reduce greenhouse gas emissions across the entire value chain. Read the press release in full: https://lnkd.in/gCzj-UJr
What a turnaround. FY24 results released today confirm ASICS as one of the most profitable sports brands in the world. In 2024, ASICS exceeded 100 billion yen in operating profit for the first time in our history, with a gross margin of 55.8% and a record operating margin of 14.8%. Key factors included a focus on high-end products in Performance Running and strong sales growth of SportStyle and Onitsuka Tiger worldwide. Record profitability was achieved alongside double-digit growth in spending on advertising and human resources as we continue to invest in our partners and people. Read about our FY24 results and FY25 forecast in our Consolidated Financial Summary: https://lnkd.in/gMwRcg2w #InsideASICS