The Carter Group (Japan Market Resource Network)

Continuing our series of posts on streaming in Japan, the 3rd entry takes a closer look at the user experience of a Sports streaming platform. This case study demonstrates how meticulous UX testing can significantly enhance the viewer's journey, ensuring seamless navigation and maximum engagement. The details contained within are perfect for anyone keen on understanding the nuances of UX in the streaming world, so if that sounds like you, make sure to click through! https://hubs.la/Q02M8j5h0 #UXDesign #SportsStreaming #StreamingSeries #CarterJMRN #UXTesting #StreamingInJapan #StreamingJapan

Explore the intersection of UX research and Japan's entrepreneurial potential! This blog of ours highlights how UX insights can be a game-changer for budding entrepreneurs in Japan. Discover strategies and insights that can transform businesses, maybe even yours! #Entrepreneurship #UXDesign #MarketInsights

Throwback to our 2021 video exploring key demographics and trends in Japan. Stay ahead with strategic insights into the evolving Japanese market. Perfect for professionals seeking to understand long-term patterns. #JapanTrends #MarketResearch https://hubs.la/Q02M8gnk0

Explore our 2020 discussion on YouTube about green consumers and sustainability in Japan. This video offers timeless insights into eco-friendly market trends that are increasingly relevant today. Perfect for businesses looking to align with sustainability goals. #Sustainability #GreenConsumer https://hubs.la/Q02M8gp60

What do the Japanese value? How many meaningful subgroups are there in Japanese society? How do the held values of different Japanese people impact brand strategy? Winning brands have big questions, and we spent time asking lots of questions to provide a framework from which to start thinking strategically. Discover what different cohorts think, feel and value. Download our FREE resource to start diving into the values of the everyday people that make up the current Japanese market: https://hubs.la/Q02LRH5X0 #carterjmrn #mrx #apac #japaneseinsights #japanmatters #whywedoresearch #japanvaluessegmentation

There is an art and a science to driving positive research participant engagement. But some methodologies can contribute to success also. Have you considered asynchronous qualitative research? Asynchronous research facilitates information sharing among participants outside the constraints of time and place. When teams need effective feedback for product development strategy, they don’t need to require the market research participant to be at a certain place at a certain time. Does this flexibility sound like the answer to engaging consumers? Let us tell you more: https://hubs.la/Q02LRH8H0 #carterjmrn #mrx #globalinsights #ux #cx

As of 2022, TikTok has emerged as a formidable competitor in Japan's social media landscape, challenging established platforms like Twitter and Instagram. Explore our analysis on how TikTok’s strategies are reshaping marketing dynamics and what this means for brands targeting Japanese audiences. #SocialMedia #DigitalMarketing #TikTokJapan #MarketTrends2022 https://hubs.la/Q02LRCtj0

Reflecting on Excellence: In our 2020 YouTube feature, we explored the unique facets of hospitality in Japan, a key driver of its service industry. As we navigate the evolving demands of global tourism, how have these principles of hospitality influenced your business practices? Watch, reflect, and share your experiences with us. #Hospitality #JapanTourism #ServiceExcellence #CarterJMRN https://hubs.la/Q02LRGNk0

Explore our 2020 YouTube discussion on gender equality in Japan, where we delve into the achievements and ongoing barriers to achieving gender parity. This retrospective analysis offers valuable insights for professionals dedicated to diversity and inclusion. #GenderEquality #Japan #Inclusion https://hubs.la/Q02LRCw60

From our 2020 archive: Discover how US brands can navigate and succeed in the Japanese market. This video unpacks essential strategies for cultural adaptation and market entry success. #MarketEntry #USBrandsInJapan https://hubs.la/Q02LFW7v0