Desigual

Business, Fashion & Talent: Our visit to Esade💡   At Desigual, we love connecting with young talent eager to build their careers in a dynamic and global industry. That’s why we attended the Early Talent Career Fair at Esade, where we had the opportunity to share who we are and what we’re looking for.   Our People Director, Coral Alcaraz Montero gave a presentation on Desigual—our origins, mission, and values, as well as the innovation projects that are transforming the company, including the rebranding process everyone is talking about 😉. It was an inspiring exchange with students from Business Administration, Law, Economics, and Marketing eager to develop their careers in an international company.   During the networking and interview sessions, Cristina Díaz Gordon and Alicia Fernández Rodríguez, our Talent Partners, had the chance to meet outstanding candidates with great potential 🙌.   💡 A big thank you to Esade and Mª Claudia Mercuri for hosting us and to all the students who stopped by to learn more about DESIGUAL. We look forward to crossing paths again soon! ✨   #DesigualPeople #ESADE #FashionIndustry #Desigual #DesigualTalent

DESIGUAL ’s new campaign starring supermodel Amelia Gray is a clever satire of celebrity culture and our obsession with image. On a pristine set, Amelia plays the ultimate fashion icon—posing, taking selfies, sipping matcha, and giving us a behind-the-scenes glimpse of the industry’s glamour. The collection itself is pure ’90s nostalgia: bold silhouettes, sheer fabrics, and abstract prints. Standout pieces include a strappy mini dress declaring “I love who I am,” denim-on-denim combos, and a flowing black lace ensemble straight from the June 2024 runway. And, of course, Desi the Cat makes an appearance—because no fashion film is complete without an unexpected star. Discover Desigual’s bold new collection with Amelia Gray—where ’90s nostalgia meets modern attitude! #Desigual #AmeliaGray

This week Desigual has been at 4YFN, one of the most important global events in innovation and technology, hosted within MWC Barcelona. We’re proud to be part of the Wayra stand together with one of our Program's stratups Neutral Fashion strengthening our collaboration through Awesome Lab, our open innovation program designed to find and support disruptive startups shaping the future of fashion tech.   Earlier this year we launched the 4th edition of Awesome Lab, an initiative that connects DESIGUAL with cutting-edge entrepreneurs developing innovative solutions for the industry.   The international open call is still open! Startups interested in joining have until April 20 to apply and be part of this exciting journey: https://lnkd.in/dFbKMxjZ   It’s a pleasure to share this experience with Alberto Ojinaga, CEO of Desigual; Daniel Muñoz, Operations Director at Desigual; and Marta Antunez, Director of Wayra Barcelona.     #4YFN #MWCBarcelona #Innovation #StartupEcosystem #FashionTech #AwesomeLab

Desigual x Collina Strada: A Bold New Collaboration. To celebrate the launch of the DESIGUAL x Collina Strada collection, we’ve created a unique Pop-Up experience in our store in Le Marais, #Paris. This space captures the daring and creative spirit of the collaboration, bringing its vibrant energy to life. If you're in Paris during #PFW, come explore the collection in an immersive setting designed to surprise and inspire.

Innovation Day at Desigual: Shaping the Future Together! At DESIGUAL , we’re always pushing the boundaries of innovation. Our Innovation Day was a great example, bringing together visionaries to explore the future. From AI-driven superconsumers to success stories like Tropicfeel , Timpers , and VICIO , we explored how technology, sustainability, and creativity are shaping business. Nestor Guerra explained how AI is reshaping consumer behavior, while ZubiLabs, BolsaSocial & Wayra discussed how impact-driven investment is fueling business growth. TropicFeel & Timpers shared their journey of purpose-led entrepreneurship, and Alex Puig & Oriol de Pablo fromVicio showed how bold innovation is disrupting industries . At Desigual, innovation means creativity, purpose, and impact. 💡 Events like this push us to keep challenging the status quo. #DesigualPeople #LifeAtDesigual #Innovation #Culture

Is fashion chaotic, hierarchical, and traditional? Yesterday, at the Barcelona Fashion Summit, organized by Modaes , our CEO, Alberto Ojinaga, shared his perspective on the ever-evolving fashion industry. “More than chaotic, fashion is dynamic. We must launch new products every three to six months, and that’s where chaos comes in—especially in fast fashion,” Alberto pointed out. In a rapidly changing industry, flexibility and adaptability are key. At DESIGUAL , we have always embraced more horizontal and participatory structures, blending leadership with autonomy to foster creativity and innovation. Alberto also highlighted the importance of having a long-term vision, emphasizing the role of Thomas Meyer, DESIGUAL ’s founder, in the company’s daily operations. “Having the founder involved provides a unified vision and helps anticipate change,” he noted. It was a pleasure to share this insightful discussion with Carlos Soler-Duffo, CEO of TOUS Jewelry ; Paco Sánchez, General Manager of LOLA CASADEMUNT; Montserrat Figueras, Owner of sita murt/ ; and Carlos Inácio, General Manager of Primark in Spain and Portugal. A big thank you to Barcelona Fashion Summit for creating this space for dialogue and inspiration! #BarcelonaFashionSummit #FashionIndustry #Leadership #Innovation

We welcome our 2025 Young Talents! 🎉 Today, we had the pleasure of welcoming the #DesigualYoungTalent, who will join various departments across the company throughout the year. Their first day was packed with exciting activities! They discovered the history of our brand, explored the work each team does at Desigual, and enjoyed a guided tour of our Home Offices featuring spaces like the showroom and product areas—they got to see where the magic happens ✨. To make this first day truly memorable, they visited one of the most exciting spots in our offices: the photo studio! 📸 There, they had their professional portraits taken and posed for a fun group photo alongside our Talent & Culture team to celebrate the start of their journey with us. Adding to the excitement, Pablo Otero Piñeiro, Adriana Ibáñez Arnedo, and Maria Bretones Muñoz, Young Talents from the 2024 edition, joined us to welcome the new team members. They shared memories of their first day at Desigual a year ago and offered inspiring advice to kick off this amazing experience 💬✨. We’re thrilled to have you on board and wish you all the best in this exciting new adventure! 🚀🌟 #YoungTalentExperience #DesigualPeople #LifeAtDesigual

Last week at DESIGUAL , we launched the 4th Edition of Awesome Lab—our pioneering open innovation program designed to drive transformation in the fashion industry through data and artificial intelligence. In collaboration with Wayra , this initiative continues to connect with the most disruptive startups to reimagine the future of fashion. We were honored to have inspiring contributions from Thomas Meyer, founder and president at Desigual; Marta Antunez , Investment Director at Wayra; or Nerea L. , expert in artificial intelligence. This edition brings exciting updates, including an extended Open Call for Startups, running from January 16 to April 20, 2025, to engage even more cutting-edge solutions. All startups interested in joining the program can register through the following link: https://lnkd.in/dJZxH3s4 A heartfelt thanks to all the founders, startups, fashion and innovation experts, and investors who joined us today to make this event unforgettable! #AwesomeLab #OpenCall #Innovation #FashionTech

We are beyond excited to announce the 4th edition of #AwesomeLab, our Open Innovation Hub dedicated to driving the company’s transformation through cutting-edge technology, data collection, and artificial intelligence. Join us live on the podcast Nación Innovación, hosted by Chema Nieto, during the event. 📅When: 16th January 12:15h to 13:00h 📌Follow this link: https://lnkd.in/d-axiums #AwesomeLab #Innovation #FashionTech

A Remarkable End to a Milestone Year. As we celebrate DESIGUAL's 40 anniversary in 2024, there’s no better way to end the year than recognizing Thomas Meyer, founder of Desigual, as Modaes Protagonist of the Year. This recognition highlights his visionary leadership in driving Desigual’s bold repositioning strategy. Under his guiadance, the brand has laid the foundation for a return to growth, embracing innovation and staying true to its essence while adapting to the ever-evolving fashion landscape. Congratulations, Thomas, on this well-deserved recognition and for inspiring us all!