Kao Corporation

Hair care evolution: meet the updated range of our professional salon brand KMS Hair, further driving its commitment to highly effective and sustainable formulations. Kicking off the brand’s evolution, including a new creative identity, are the latest additions to their MoistRepair and ColorVitality portfolio: the MoistRepair Intense Restore Treatment and ColorVitality Intense Gloss Treatment. The MoistRepair and ColorVitality ranges have been completely renewed, including updated formulations with carefully sourced and upcycled natural ingredients and updated packaging for an even more sustainable hair care offering. “With KMS Hair, we want to enable people to wear their hair the way they want,” says Kristof Stengele, Director Omnichannel Brands & E-commerce, Kao Salon Division. “Helping them to achieve whatever look they desire by offering high-performing, versatile products while at the same time strengthening our focus on sustainability and transparency was at the heart of the work for our next chapter of KMS Hair.” KMS Hair looks back on almost 50 years of researching and manufacturing high-performing hair care and styling products. With the founders’ vision to fuse innovative technologies with upcycled natural ingredients, KMS Hair has created high-performing products for every hair type and personality, loved and trusted by both consumers and over 30,000 stylists around the globe. #HairCare #BrandNews 

Happy Birthday to our London office! Two years ago, our new UK office opened its doors to welcome our colleagues and it’s fair to say it has become a true home away from home. Led by our Kao project team and UK office interior design specialist Morgan Lovell, our office space was turned into a sustainable workplace that energises and excites our people from the moment they walk in through the door. We can also proudly say that our office is a design winner that scooped the prestigious Workplace Fit Out Project of the year award by the Society of British & International Interior Design last year. With environmental aspects, collaboration and productivity in mind, our office was designed as an innovative blend of biophilia, natural light and flexibility. It puts a focus on the use of natural materials and a neutral colour palette to create a calming environment and perfectly ties in with our guiding principle of “Kirei”, which describes something that is clean, well-ordered and beautiful at the same time. #Workplace #Office #OfficeDesign #Anniversary

We are excited to share that the Bondi Sands Aero Self-Tanning Foam Liquid Gold has taken home the award for ‘Best Tanning Product’ at the Superdrug Star Awards 2024. The Superdrug Star Awards celebrate excellence in the health and beauty categories, recognising the best products within these categories as voted by Superdrug’s customers. Bondi Sands has taken home top spot among some tough competition. “We are delighted to collect this award as voted for by hundreds of thousands of Superdrug shoppers”, says Karen King, General Manager, Consumer Care, Kao UK. “This accolade is testament to the quality of our products and dedication of our people and further supports our strategic efforts to ‘win in skin’. A huge thank you and well done to everyone in the team who helped make this happen.” #Awards #BestInBeauty #BondiSands

When British icons meet: our luxury fragrance brand Molton Brown has just launched its New Brand World with an impressive out-of-home-campaign across the London underground as well as on the city‘s famous black cabs. To continue the launch of its New Brand World via Artists of Note, Molton Brown is taking over the UK capital with a large-scale out-of-home campaign that will see 30 Molton Brown branded black cabs providing transportation across London, as well as billboards being featured at key roadside locations and tube stations throughout the capital in September. Including at Bond Street tube station where commuters can experience iconic Re-charge Black Pepper via a scented walkway and digital wall showcasing Molton Brown brand videos, providing a truly immersive, sensory experience. Make sure to keep an eye out for the campaign on your next commute! #LuxuryFragrance #BrandCampaign #OutOfHome

Contributing to our #ZeroWaste mission: With our iconic hair care brand John Frieda, we have moved away from black plastic, supporting the recyclability of our packaging. “The majority of conventional black plastic packaging is coloured using carbon black pigments which do not enable the pack to be sorted using Near Infra-Red (NIR) technology widely used in plastics recycling”, says Nicola Baeuerle, Director Sustainability. “As a result, black plastic packaging commonly ends up as residue and is disposed of in landfill or incinerated. To support the recyclability of our packaging, we are continually looking to remove black plastic from our packaging and replace it with clear caps and closures.” #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Supporting #ZeroWaste with our Goldwell StyleSign brand, showing how compelling package design and sustainability can go hand-in-hand: 🌱 Reduce: By switching to lightweight aluminium cans and smaller caps, we reduced both aluminium and plastic waste. Plastic savings per year: 22 t*. Aluminium savings: 1.7 t. 🔄 Reuse: The containers** use up to 98% PCR plastic and cans up to 50% PCR aluminium, reusing recovered instead of virgin materials. ♻️ Recycle: The white design of the packaging helps to increase recyclability. A great milestone as part of our Zero Waste mission at Kao. * >8t smaller caps and >14t new containers. ** except Lightweight Fluid, Smoothing Serum Spray and Bundling Gel #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Supporting our #ZeroWaste mission: Our luxury cosmetics brand Sensai offers a wide range of refill options for its skincare and colour cosmetics portfolio. 🧴 Total Finish Foundation: a true refill icon that has been offered as a refill since its launch over 40 years ago. The refill container is made from recycled PET. 💄Lasting Plump Lipstick: all shades can be slipped into the timeless refillable sleeve. The empty refill can be separated into metal and plastic parts, supporting recyclability. ✨Ultimate The Cream: State-of-the-art refillable packaging. The inner container and refill cap are made partially of plant-based plastic. The jar is made partially of post-consumer recycled glass. The cushioning material of the packaging is made of a non‑woven, plant‑derived cloth. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

Waste is a pressing issue of our time. Meet our Sustainability Director AEMEA, Nicola Baeuerle, who reinforces our commitment to support a circular economy and achieve our ambitious #ZeroWaste goals. #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

With our Circularity Roadmap for plastic packaging, we want to contribute to a #ZeroWaste society and reduce our use of fossil-based plastic. Our global goals and milestones are: ▶️ Overcome the peak of plastic use by 2030 and recycle 50% of plastic used by weight. ▶️ Plastic Packaging Net Zero Waste by 2040, where the amount of plastic used in our packaging and the amount of recycled material used or collected by us is equal. ▶️ Plastic Packaging Negative Waste by 2050, where the quantity of plastic recycled is greater than the plastic packaging produced. To support these goals, we are working to make packaging thinner, increase package capacity, promote reuse by offering refill and replacement products, and promote recycling to recirculate used plastic packaging. For Zero Waste Week and beyond, join our mission to contribute to the realization of a zero-waste society! #ZeroWasteWeek #PlasticReduction #Sustainability #MakingLifeBeautiful 

We are excited to share that our iconic British luxury fragrance brand Molton Brown is introducing its New Brand World! Spanning a new brand ecosystem and creative direction, co-created with creative consultancy Portas, Molton Brown’s New Brand World kicks off with a unique initiative: “Artists of Note” presents the brand’s signature fragrances interpreted by three British creatives through their respective artistic mediums. “Unveiling Artists of Note is a pivotal moment for Molton Brown and reflects our commitment to blending heritage with modernity.” says Beatrice Descorps, Global Vice-President of Marketing, Molton Brown. Artists of Note will signal a new era for the brand and is an initial step as part of its strategy to further build its leadership in the fragrance category. It also supports the growth strategy of Kao’s Cosmetics Business, with luxury fragrance as one of the core drivers. “As we drive the growth of Kao’s Cosmetics Business in the AEMEA region, Molton Brown plays a pivotal role with its unique blend of heritage and innovation”, says Mark Johnson, President Cosmetics Business AEMEA, Kao and Global President, Molton Brown. “By investing in Molton Brown’s positioning in this category, we are setting the brand - and Kao - up for significant long-term growth and success.” #LuxuryCosmetics #BrandDevelopment #MoltonBrown