Yunomi.life, World's Largest Catalog of Artisanal Japanese Tea (by Matcha Latte Media KK)

Featured in the Global Japanese Tea Association’s 30 Innovators in Tea! ENGLISH https://lnkd.in/gEnx2PBd https://lnkd.in/gnPRHBiA 日本語 https://lnkd.in/gbmDz3xS https://lnkd.in/gvt-ftVb

In 2021, we launched #Yunomilife’s Women in Tea program, which seeks to promote women in Japan’s tea industry, particularly those who take leading roles in production. We will expand to non-tea products and sellers in the future as well but will be placing priority on searching for more women farmers in particular. In #Japan, #womenintea, in #agriculture, and in the general workforce is a complex issue—a myriad of issues actually that hinder the advancement of women in the workplace, including traditional gender roles for men at work and in the family. It is an issue deeply personal as my own amazing wife and I switched traditional roles. As I slowly build my startup, I also took on primary responsibilities at home (and often try to fit in as the only father at parent events). Meanwhile, my wife is skyrocketing through the glass ceiling in corporate Japan. More thoughts, and a few statistics outlining the status quo in Japan: https://lnkd.in/g3kWujk2 Shop products made by women here: https://yunomi.life/wit As inexperienced as I am on this issue, I welcome discussion, debate, advice, comments, criticism, and encouragement!! Photo: one of my role models in the tea industry, tea farmer Kinezuka Ayumi of Ayumi Farms (Cyittorattu)

2023 was a great year for Japanese tea at Yunomi.life despite all the turmoil worldwide. And work on our new contemporary tea brand Ohana Botanica (Japanese living, infused with Aloha) is progressing!! This year we will be looking for partners and opportunities to co-brand products! Let us know if interested!

This is in a Saitama field and shows how dark it is underneath the shading of tea fields for gyokuro and tencha (which is the green tea ground into Matcha). Happy Holidays!!

In this record breaking month for https://Yunomi.life … …closing in on 4500 units sold (multipack units and sets counted once so perhaps closer to 5000?). Mostly green tea, matcha, other teas and tea ware. …representing 144 small scale tea farms, factories and other vendors (including our own brands Yunomi Tea and Ohana Botanica). …shipping to tea connoisseurs in 42 countries including Moldova! (A first for us). With one month left to go in 2023… …27000+ units shipped …if 100g per unit on average that looks like around 2-3 tons of tea …from 176 small scale tea farms and other businesses …shipped to 65 countries ——— It’s taken a decade to get here. But it’s time to accelerate!

All Black. From the mountains of Yoshiwara, Shizuoka, Japan. https://lnkd.in/gtxy6xeg