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Market Shake is a weekly email newsletter for F&B industry decision-makers. We give you the view from the ground and in-depth analysis of emerging trends in the food and beverage industry. All in less than 10 minutes per week. We sift through market data and filter out what’s meaningful to bring you clear, actionable insights. Our research team talks to consumers and goes into stores to find what’s working, what’s not, and what we can learn from current trends. Finally, Market Shake is about bringing industry professionals’ voices to the table, so you get to take a peek behind the scenes.
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Market Shake by GourmetProさんが再投稿しました
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A tale of 3 brands! 🚀 Jay Mota, founder of Atom Consultancy & GourmetPro expert, dives into how three global brands found success in India! 🍪 Malkist made its mark during the COVID-19 lockdowns by focusing on strategic distribution. Affordability and unique flavors also made Malkist a hit, especially with younger consumers. 🍫 Lindt tapped into India’s growing demand for premium gifting. By introducing smaller, affordable packs, they made their products accessible to a wider audience, all while maintaining their high-end image. 🍰 And Biscoff? The Belgian brand gained popularity in bakeries and cafés. Its Biscoff Speculoos Spread became a go-to ingredient for desserts, helping the brand carve out a unique niche in India. Here’s what these stories highlight: - Distribution and timing are critical. - Smaller pack sizes are key to ensuring access to a wider audience. - Alternative channels can be great points of entry. Check out the strategies adopted by these brands. 🔗 https://lnkd.in/gHzvypBK
Market Shake is heading to SKS JAPAN 2024! We're thrilled to announce that GourmetPro will be at Japan's biggest food tech event, from Oct 24-26, hosted by UnlocX & Co. CEO HIROTAKA TANAKA and The Spoon's CEO Michael Wolf. This year’s show is packed with over 100 speakers and cutting-edge exhibits showcasing the future of food and tech. Sessions we’re especially pumped about: - "Regeneration" in Social Deployment - Achieving Longevity through Food Innovation: The Latest EU Trend - Frontier of Restaurant Tech Want to join us? Grab your tickets now! 🎟️ Can’t make it in person? No worries, there’s a virtual show too! 🔗 https://lnkd.in/gKHiuZSP Don't forget to use our exclusive promo codes: ⚡ On-site ticket: GPSKSJ2024 ⚡ Online ticket: GPSKSJ2024ON See you there!
🧈 Butter makes everything better, but better butter? It’s next level! We’re talking butter boards that broke the internet, and $40 butter services at top restaurants – all proof that butter isn’t just a plain ole ingredient anymore, it’s an experience. High-fat, super creamy, and crafted with care, luxury butters are officially taking over. Why now? - The demand for clean, natural, high-quality foods, including fats - The backlash against seed oils - The interest in affordable luxuries The butter market is growing fast, with global sales set to hit $58.2 billion by 2032. 🌍 And APAC is where the buzz is happening, accounting for nearly 40% of global sales. I spoke with Marie Quénet (瑪麗) from Échiré, who talked about the tradition and craftsmanship that goes into making such butter and why that appeals to consumers in the region. So, get yourself a slice of buttered toast and read on: https://lnkd.in/gYyuUKh2
🌟 Top Trends from FI India 2024! 🌟 I was at FI India last week and here are 5 trends that stood out: 1️⃣ Squeaky clean: It’s all about natural flavors and clean labels as consumers demand more transparency in what they eat. 2️⃣ Going hyper-local: Ethnic flavors are evolving. Indian consumers want flavors rooted in specific local regions - imagine the tastes of different cities, one neighborhood at a time. 3️⃣ Good gut!: Gut health is emerging as a star, with probiotics, prebiotics, and dietary fibers taking the spotlight. 4️⃣ Glow up: Beauty from within is here to stay with collagen, hyaluronic acid, and coenzyme Q10 making waves in the beauty ingestible scene. 5️⃣ It’s gettin’ hot in here: Menopause products are gaining traction, becoming a long-term, sustainable growth area in women's health. 💡 Want more trends from the show? Read the full article here for all the insights: https://lnkd.in/gQ2zziXc
☕️ Beanless Coffee is Here! 🌍 Coffee without the beans? Yes, it’s real! As climate change impacts coffee production, companies are getting creative with bean-free alternatives. Here’s what’s brewing: 🌿 Atomo Coffee (US): Uses upcycled ingredients like date pits & guava. 🌱 Northern Wonder - Coffee Free Coffee (Netherlands): Coffee made from chickpeas & lupin, no tropical crops needed! 🍞 Prefer | bean-free coffee (Singapore): Turns surplus bread & soy pulp into budget-friendly coffee with customizable caffeine! Ready to rethink your coffee fix? 🚀 Dive into the future with these sustainable, planet-friendly brews! Want more? Also check out our interview with Jake Berber from Prefer: https://lnkd.in/gkUg_9tB ☕
☕️ Coffee Crisis? Here’s What’s Brewing Behind the Scenes! Coffee prices are skyrocketing! 🚀🌍 Climate change, unpredictable weather, and supply chain disruptions are making it harder for your favorite brew to reach your cup. 😬 But don’t panic – there’s hope! I sat down with GourmetPro & coffee expert Felipe CABRERA, Founder & CEO of Ad Astra Consulting, to dive into the challenges shaking the industry. Unusual weather in Brazil & Vietnam is reducing coffee yields, driving up prices. On top of that, supply chain disruptions are causing headaches for producers and brands alike. 💸 So what’s the solution? 💡 💡 Innovating with new coffee varieties 🌿 💡 Exploring new regions for cultivation 🌍 💡 Automating production & creating diverse product lines like ready-to-drink coffees 🥤 While the coffee industry faces some big challenges, Felipe believes there’s plenty of opportunity for those who can adapt and get creative. 🙌 Read on: https://lnkd.in/gpFA5Nym What’s your take? Will these challenges change your coffee habits? And how are you tackling these issues if you're in the coffee industry? Share your thoughts below 👇👇
⚡ Meet Our Experts! ⚡ Last week, GourmetPro expert Kathryn Read shared insights into the opportunities and challenges of importing to South Korea. If you missed it, check out the article here: https://lnkd.in/g_ei2gSN But before diving into more projects, we wanted to introduce Kathryn more personally. 🤝 As the Founder of Kathryn Elizabeth Read Consulting and a Partner at Uniconsult-Wick & Partner, Kathryn has over 25 years of experience in export and business development across 150+ countries! 🌏 Her passion? Helping SMEs thrive in international markets. She brings a wealth of knowledge and a tailored approach to every project. 💡 Don’t miss out on her fascinating case study on how she helped an Austrian artisanal brand expand into Southeast Asia. 🍝 Check it out here 👉 : https://lnkd.in/g-QMVNUr
South Korea is today a major exporter of trends. 🍜✨ But it’s also a crucial import market, a hotspot for global food businesses aiming to expand in Asia. GourmetPro expert Kathryn Read shares insights into the benefits and challenges of entering this dynamic market. Her expertise highlights the strategic advantages for brands looking to tap into South Korea’s booming F&B landscape. 📈 Here’s what you need to know: 🔹 Rapid Growth: Food and agricultural imports soared from $36B in 2020 to over $50B in 2022, with 2,330 items imported from 166 countries. 📶💰 🔹 Open to Global Trends: Korean consumers, influenced by time spent abroad and high internet penetration, are keen on diverse and innovative food products. 🌏 🔹 High Standards: Stringent food safety regulations ensure trust and reliability, benefiting both consumers and businesses. ✅ 🔹 Market Testing: Brands can leverage e-commerce giants like Coupang to test the market with minimal investment, making South Korea an attractive entry point. 🛒 Other key considerations include understanding local regulations, finding the right import partners, and catering to consumer preferences. Read all about it 👉 : https://lnkd.in/g_ei2gSN The future looks bright for food brands aiming to make their mark in South Korea! 🌟
🌱 India’s plant-based space is full of potential🌱 📈 India's vegan food market, valued at $1.5 billion in 2023, is projected to grow at a CAGR of 10.04% to reach $3.5 billion by 2032. Consumer interest is surging, driven by health and sustainability concerns. The Vegan India Conference 2024 highlighted that with strategic innovation, consumer education, and industry collaboration, India’s plant-based journey is set for remarkable growth. Key Highlights: 🍔 Innovative Products: From plant-based meats like kebabs and keema to unique seafood alternatives by Prot (formerly Seaspire), Indian companies are localizing products to suit diverse tastes. 💼 Diverse Investors: Companies from various sectors have entered the plant-based space: Continental Greenbird (coffee) and PFC Foods (engineering solutions) 💊 Nutritional Supplements: Origins Nutra and Plix are revolutionizing plant-based supplements, making vegan nutrition accessible and appealing. 🥛 Value-Added Dairy Alternatives: Brands like One Good [Acquired by Nourish You] and Chetran’s Soy Foods are addressing price and familiarity barriers with affordable, plant-based dairy alternatives. 🔄 Strategic Shifts: The focus is on using the term "plant-based" instead of "vegan" to increase acceptance and reach a broader audience. Read more here: https://lnkd.in/gbJpDhDj