Tangity

Looking back at the latest event for Directions24 at Tangity Rome: a round table discussion where experts from various fields explored the value of time and the importance of renegotiating it. The theme was examined through the lenses of cultural anthropology, art, design, and mathematical physics.

 Together with our guests, we learned about the subjective nature of time, its management, and the impact of technology on our perception of time and space. We discussed how creating art is a dynamic process influenced by emotions and poetry and, concluded that renegotiating our time requires a process of unlearning, in order to to shed old habits, learn new skills, and start seeing the world with a fresh perspective. 

 A big thanks to our speakers for taking part in our event! Massimo Scognamiglio, Gianluca Panati, Antonella Sbrilli, Massimo Canevacci 

 #Time #Tangity #Directions2024 #Design #Unlearning #Innovation #Inspiration #Rome Alt text: photos of speakers at Directions Rome event 

Using the right words, analyzing data to get answers or developing strategies to improve efficiency is something we are very good at (while being modest), but we prefer to use it while getting our clients from A to B, using the effort of our SEO experts and our Analytics masterminds the best way. And if you want to know how we do it, maybe it's time to make use of the keyword - 'contact us'. #tangity #campaign #wehumanizecomplexity #tangitylisbon #creativity #performancemarketing Alt-text: A red line represents Tangity unites words Client and Performance Marketing, while a black line takes a longer path connecting the same words.

More than 3400 guests attended the 8th edition of Digital Design Days in Milan. Our Tangity team was well represented and took part into the discussions about future trends which are impacting the design community. The stage welcomed different perspectives on the evolution of design, but one common denominator: a future where design will necessarily be a fusion of creativity, accessibility and usability. Gaming platforms are evolving more and more in the direction of real social platforms, where experiences are immersive: transmedia is the word used to describe this phenomenon.
 There’s a call for AI to be conceived and developed to converge in the physical world, and this is why companies today are investing heavily in robotics.

Over the past 15 years, design has established itself as a key ingredient for innovation and organizational success. But in recent years, new challenges have emerged in a turbulent economic context: the climate crisis and increasing technological complexity among the biggest. What do you think about these themes and do you see more large trends impacting your daily work? Let us know in the comments! 
 See you at the next edition Digital Design Days Alt text: images of the stage at the Digital Design Days #DDD24 #DigitalDesignDays #DesignInnovation #Milan

Tangity Spain organized The Untangling Marketing Event joining Adobe at Casa Seat in Barcelona. Our focus was to brought together Digital Marketing experts to discuss current challenges and to explore trends like Generative AI, Automation, and Operational Efficiency in content creation. We started exploring with Macarena Estévez, María Dolores G. and Dimitri FRANCOIS the reformulation of Marketing Mix Modeling, its impact on advertising planning and how it is evolving to leverage advanced data usage and improve the effectivity. Then Patricia Picanyol Mercadal and Boris Daffos discussed about Content Supply Chain: how the new processes in content production and management change content production and introduce new processes to optimize the flow from creation to distribution, helping brands deliver more personalized and agile experiences. At last, Kika Samblás talked about new models of collaboration with agencies and partners addressed current trends in relationships between companies, agencies, and partners in a more flexible and innovative way to optimize co-creation for better results. The event concluded with a networking session, sharing ideas and building valuable connections with other leaders and industry experts. Alt-text: Images show the speakers and guests at the event. #GenerativeAI #Automation #OperationalEfficiency #ContentCreation #TangitySpain

Designship 2024, Japan's largest design event, is coming on October 12-13. Tangity Tokyo will be Diamond sponsor for the sessions and hold a booth where you will be able to meet our team. The sponsored sessions will be:
 1. Traps in Design Projects Requiring Global Collaboration | Day 1, 14:25-14:30 | by Ryotaro Futamura Tokyo studio designed the booth experience for a global automotive conference. Ryotaro will talk about his experience and traps he found working in a global collaboration project. 2. A Design Approach Achieved through Co-Creation | Day 1, 16:10-16:50 | by Fumitaka Muragishi What is necessary to understand clients’ needs and to work “together” with them in a client project? Fumi will share his methods and cases. 3. Designing “Wishes” - Thoughts on what is necessary for designers in the future | Day 2, 16:40-17:00 | by Tomoyuki Noguchi In the age of mass consumption, users face a variety of choices all the time. Designers are searching for what users want; instead, designers need to envision what users will be - aka understand their wishes. Tomoyuki will present his exploration on “designing wishes”. Come visit our booth to enjoy our interactive content and get freebies. Visit the Designship website for more information: https://lnkd.in/gYXEqTGF 
See you there! Alt-text: Visuals contain photos of all speaker profiles and and introduction to their talks as well as some images of the event booth and merch. #designship #designship2024 #tangitytokyo

We don’t use research for excuses, neither do we benchmark typical complaints or build prototypes for justifications. We believe our effort, expertise and creativity are best used to get our clients from A to B, using our UX/UI talent to innovate and create amazing solutions. And if you want to see how User Experience and Client Satisfaction can be synonyms, check out our projects or, even better, put us to the test. We'll be ready to deliver. #tangity #campaign #wehumanizecomplexity #tangitylisbon #creativity #experiencedesign #uxui Alt text: A red line represents Tangity unites words Client and Experience Design, while a black line takes a longer path connecting the same words.

Usability Testessen Munich is coming to Tangity! On October 17th, we’re coming together for the next Usability Testessen in Munich. Attendees will test innovative ideas, share insights with inspiring individuals, and enjoy delicious pizza. We're thrilled to be welcoming MVG, flottform.io, smartpatient, WEB.de, GMX GmbH, GovShare and more!    Stay tuned for more insights and find additional information here: https://lnkd.in/d9aSKPK5 Alt-text: Illustrations visualizing the event of users testing ideas, prototypes over beer, soft drinks and pizza. #UsabilityTestessen #TangityMunich #UX #Networking #Design

Surprising creativity? Beautifully designed answers? Unexpected insights and great plot twists?  They’re all part of our process while delivering advertising campaigns, not excuses or justifications. It might seem a traditional happy ending, but we think that’s the best way to get our clients from A to B. Feel free to join the plot and challenge us along the way. #tangity #campaign #wehumanizecomplexity #tangitylisbon #creativity #advertisingandcommunication Alt text: A red line represents Tangity unites words Client and Advertising, while a black line takes a longer path connecting the same words.

Are you a professional in the design sector? Then this is for you. Digital Design Days is back for its 8th edition! We’re so excited to attend one of the world’s leading design events, right here in Milan. The theme is “Renaissance”, where digital storytelling will be taken to new levels and inspire business growth through innovative design, together with the brightest creative minds in the business. Get ready for a packed calendar as you connect with fellow design professionals and industry leaders. As well as world class talks, roundtables and workshops, you can experience immersive exhibitions from international artists and preview the latest innovations in tech. We can’t wait. Hope to see you there! When? 5 October 2024 Pre-registration and meet & greet at 6pm
6-8 October 2024 Events from 9am to 9pm Where? Superstudio Più, Via Tortona 27, Milan

Learn more and get tickets at www.ddd.live #DDD24 #ddd #DigitalDesignDays #DesignInnovation #Milan

Looking back at TOKYO CREATIVE COLLECTION. 
This design event brings design practitioners together to share their knowledge and skills.
Yoko, a senior service designer at Tangity Tokyo, delivered a presentation on practical applications of Generative AI (GenAI). During her talk, Yoko showcased real-world projects, such as generating customer journey maps using ChatGPT, creating concept images with FireFly, and mapping user behavior through TheyDo, a customer journey management platform Tokyo studio partners with. The enthusiastic response from the audience underscored the growing interest in GenAI within the design industry. However, it's essential to recognize that GenAI is not a one-size-fits-all solution; leveraging its full potential requires skill and creativity. What are your tips and tricks for integrating GenAI into your design process? Share your experiences in the comments below! #TOKYOCREATIVECOLLECTION #GenerativeAI #TheyDo #customerjourneymanagement #design