TOO International

🌟 Behind the Scenes at TOO International! 🌟 Our team, including an Italian cuisine specialist, a sommelier, a food writer, and a photographer, is gearing up for the next step with PASTA BERRUTO SPA. Stay tuned for more updates! #italian #japan #businessdevelopment

𝑴𝒂𝒌𝒆𝒓'𝒔 𝒆𝒗𝒆𝒏𝒕𝒔 are a great way to 1️⃣ receive direct feedback from consumers about your brand and products,  2️⃣ create content to engage with your community,  3️⃣ promote your products through on-site purchase opportunities, and  4️⃣ support sales in your distribution channels. 🧀 This month, swissmooh Japan's team at TOO International organized one such event for mooh cooperative's 𝐬𝐰𝐢𝐬𝐬𝐦𝐨𝐨𝐡 cheeses. 🙏 We are immensely grateful to our brand ambassadors for 𝐬𝐰𝐢𝐬𝐬𝐦𝐨𝐨𝐡 cheeses, Ms. Murase and Mr. Kaneko (金子敏春) for making this possible and relentlessly supporting our local promotion activities. _______ Follow me and click the 🔔 to get more insights on F&B localization in Japan. 🇯🇵 Marton TOO International _______ #businessdevelopment #foodandbeverage #japan

We have entered 𝟏𝟎+ 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬 with mooh cooperative's 𝐬𝐰𝐢𝐬𝐬𝐦𝐨𝐨𝐡 cheese in the past few months in Japan. 🇨🇭🧀🇯🇵 🎉 Big shout out to our import partner, K.K. Progress! Most of these retailers are premium supermarket chains that align with the high quality of specialty Swiss cheese products. They include prestigious store chains such as - 𝐊𝐢𝐧𝐨𝐤𝐮𝐧𝐢𝐲𝐚, - 𝐐𝐮𝐞𝐞𝐧'𝐬 𝐈𝐬𝐞𝐭𝐚𝐧, - 𝐃𝐞𝐚𝐧 & 𝐃𝐞𝐋𝐮𝐜𝐚, and more. The autumn-winter season ends in March, and this period is regarded as the primary season for cheese products in Japan. Therefore, April provides an excellent opportunity to look back on the progress made with our importer over the past six months. During this period, regular distribution has been established for three types of products in Japan through our cheese specialty distribution partner. 📈 While summer is typically slower for cheese sales, there appears to be a recent uptick in demand, particularly for natural cheeses, as they are increasingly preferred over processed cheese products for their health benefits. 🗓️ In the Japanese retail industry, seasonality plays a crucial role, and retailers typically start planning their autumn-winter offerings six months in advance. It is the time to plan to maintain and grow the business in the following season. Our team at TOO International is excited about the next steps with our import partner for 𝐬𝐰𝐢𝐬𝐬𝐦𝐨𝐨𝐡 cheese in Japan. 🇯🇵 _______ Marton #japan #foodandbeverage #businessdevelopment

🤝 Introducing Our Newest Team Member We are pleased to welcome Satoshi to our team this month. He will be overseeing distributor sales and marketing. Satoshi possesses valuable experience from both the retail side and producer sales side. In his prior role, he managed sales for a top-tier Japanese ice cream brand, catering to premium channels. His expertise makes him a significant asset for imported food and beverage brands looking to grow in the Japanese market. Welcome aboard, Satoshi! 🦸♂️ #roadmap2japan #team #foodandbeverage

Boost your F&B trade show success! Japanese distributors are keen on exploring trade shows worldwide. With Japan being a major hub for F&B brands, understanding its unique distribution and market landscape is critical, especially when it contrasts significantly with Western markets. In the fast-paced environment of trade shows, where time is of the essence, ensuring alignment between the seller and distributor is crucial. It's all about gauging compatibility at company and team levels and identifying shared goals. Elevate your interactions with these 5 key questions in your meetings: - Are you searching for specific products or exploring future possibilities? - Can you share your experience with importing products in our category? - If our products pique your interest, who is the decision-maker for the next steps? - Do you collaborate with brands offering products similar to ours, perhaps our competitors? - Who are your primary clientele and sales channels? Remember, as you strategize for the Japanese market, aim for mutual benefit. Use the above questions as your compass to navigate towards a fruitful partnership. _______ Exhibiting at Anuga? Incorporate these insights into your strategy for an immediate edge! _______ #anuga #tips #japan

Here's how we built a community for an F&B brand in Japan. #branding #casestudy #foodandbeverage

Here’s how we leverage localization to expand an F&B brand in Japan. #foodandbeverage #japan #branding