United Entertainment Group

UEG identified WICKED as the movie event of the year, and concocted a spellbinding collab, pairing #ABSOLUT Vodka and #WICKED Movie together to spread the magic of mixing, friendship, and amazifying cocktails for fall.   Mixing in another key ingredient: Writer, podcast host, and cultural commentator Evan Ross Katz was the cherry on top! It’s no secret that Katz knows how to throw a party (the best), and we got him to host his most WICKED supper yet, featuring his sparkly green Absolut x Wickedly Dirty Martini. ✨   For those wanting to conjure up some spirits at home, Absolut’s “WICKED Cocktails Straight from Oz” cocktail kit includes everything needed to mix up thrillifying drinks, including a Fandango code to be used on WICKED movie tickets and for a lucky fan, a chance to win a trip to LA to attend the US movie premiere. So many more fantabulous activities to come!    Check out the link below for more information on the kits. Happy mixing! 💚 🩷 (https://lnkd.in/eBMrSAyG)

It’s been a Wicked-ly wonderful year for United Entertainment Group working on the Absolut x Wicked partnership with the incredibly passionate team at Pernod Ricard. Who better to represent Wicked themes of inclusivity, self-discovery and friendship than #ABSOLUT. Cheers to Defying Gravity! Krista Drew Blaine Rueber Alexandra Ortega Joanna Manning Kim Haney Austin Sommerer Matt Foley Teresa Cesario Anu Rao Chris Hurley Reid Rutledge To the spellbinding UEG team Joseph Ames and Christine Boothby you’re dedication this year has been magical! https://lnkd.in/g2ft_J4b

Proud UEG Moment! 🙌 Please join us in congratulating our own Brendan Prunty, who was selected for "The Year’s Best Sports Writing 2024."    Brendan’s piece "The Day My Daughter Learned the Hip Drill" was featured in Esquire in Summer 2023 and is a must read for all. You can find the article here: https://lnkd.in/ejFiaiwS

With the 2024 Paris #OlympicGames behind us, UEG is shifting into high gear for the #LA28 Games. UEG's Michael Brown shared insights with PRWeek on what brands and our clients are seeking as they prepare for the next chapter of the Olympic Games. Exciting times ahead! 🏅✨ #Olympics #LA28

When it comes to the Paris Olympics, Gen Z did not come to play!   Our athletic youngsters are dominating their events and taking social by storm. From Norway’s Muffin Man craze to Team USA’s Simone Biles and Suni Lee planning out their post gold TikToks, Gen Z’s got the Olympics covered - and we love it!   Since the rise of TikTok, athletes from all over the world have been able to build a strong online presence with audience engagement at the forefront. It’s no secret that many of these athletes are picking up side hustles to fuel their Olympic dreams, so if they can tap into their TikTok powers they might just concoct the perfect recipe of authenticity, BTS action, and a little bit of swag to swing them a brand deal.   Work hard, play hard, right? (Read More: https://lnkd.in/ejh3JZkr )

Tee up UEG ⛳ Building on last year's success, UEG once again drew record-breaking crowds to TPC Deere Run in Silvis for the #JohnDeereClassic during Concert on the Course! With the help of Grammy winner country artist, Lainey Wilson, and Academy Award-nominated rock band, the Counting Crows, UEG produced two sold out nights of outstanding performances to over 20k fans! 🎶 🎸 #client

In a world where chaos reigns, the roar of engines becomes the anthem of survival. Proud to have worked with #BMW Motorrad and filmmakers to bring the power of their motorcycles to life in the latest Mad Max installment, Furiosa. Catch the adrenaline-fueled chase sequences in theaters now! #client #BMWMotorrad #MadMaxFuriosa BMW Group

We're proud to announce the appointment of award-winning leader, Ann Wool, as UEG's first President, North America! This signifies a significant milestone for UEG as we continue to innovate and invest in global expansion. Welcome, Ann!

Surf’s up! Let’s dive into a new adventure as we explore the passion and heart that fuels the Surfing community on the Road to Paris 2024.    With the Olympic Games only a few months away, UEG client Samsung is releasing three short films that spotlight the Surfing, Skateboarding, and Breaking communities.   Each film explores the culture, the people, and the unique stories that make these communities so powerful.   We’d like to give a round of applause to every member of team UEG who brought these films to life. It’s been a long time coming, and we couldn’t be more proud of the work.    The countdown continues! Next week: Breaking.