Fashion Tech News

🧵 The World of Shinohara Textile: Tradition Meets Innovation 🧵 Shinohara Textile, a company from Aichi, Japan, continues to preserve tradition while embracing new innovations. Today, we’re excited to share a behind-the-scenes video of their intricate weaving process! ✨ The article delves into the skills and passion of the artisans who bring these beautiful fabrics to life. Check out the link to explore the article and watch the video. #ShinoharaTextile #FashionTechNews #JapaneseCraftsmanship #WeavingArt #TraditionAndInnovation

【New Article】 The Innovative Technology of Conditioning Shoes Pioneer "MBT" The brand was born in 1996. The shoes of MBT were developed by Swiss mechanical engineer Karl Müller. After experiencing pain in his knees and lower back, Müller noticed that walking barefoot on soft soil alleviated his discomfort. He created a groundbreaking sole that replicates the softness and moderate instability of walking on soil, even on asphalt. The name MBT stands for Masai Barefoot Technology. It derives from the idea of mimicking the body movements of the Maasai people while walking barefoot in nature on asphalt. We spoke with Yasaki Igei, the representative from MBT's official distributor in Japan, Trend Japan Co., Ltd. about the shoes of MBT. ...please read the continuation of this article here. Article link 🔗 #MBT #PostureCorrection #Shoes MBT (United States) https://lnkd.in/gMcJ-8XJ

【New Article】 Solving Common Issues of Heavyweight & Difficulty in Walking in Mountain Boots! The Innovation of "Aequilibrium" from La Sportiva There are not many activities that demand the performance of shoes as much as mountaineering does. Protection of the feet, reducing fatigue, ensuring footholds on rocky terrain... for climbers, shoes are a trusted partner that their life depends on. A noteworthy option is "La Sportiva's "Aequilibrium." This groundbreaking model maintains high standards for mountain boots while alleviating the typical stresses of heaviness and difficulty in walking. This time, let’s dive deep into the charm of such versatile shoes. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #LaSportiva #mountaineeringboots La Sportiva　La Sportiva team Greece https://lnkd.in/ghaHBJCR

【Archived Article】 Unraveling the History of 'THE NORTH FACE' through High-Spec Model 'Mountain Down Jacket' & the Historically Rooted 'CAMP Sierra' When it comes to down jackets from 'THE NORTH FACE', there are many kinds, and several models exist that are called masterpieces. They range in usage, from those made for climbing 8,000-metre mountains to those that make winter daily life comfortable. This time, Kazuhiro Iijima, MD of THE NORTH FACE Lifestyle Group at Goldwin Inc, recommended 'Mountain Down Jacket' for winter outdoor and town uses and shared how the 'CAMP Sierra', which gives an insight into the roots of THE NORTH FACE, came to be and evolved. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #THENORTHFACE #CAMPSierra The North Face https://lnkd.in/gZuMnAGK

【New Article】 What Makes "HOTMAGIC Kiwami" the Warmest in GUNZE's History Different from Other Winter Innerwear? Winter is approaching, and the season requiring effective cold protection is upon us. To safeguard our bodies that are sensitive to cold, warm innerwear is essential. Amidst this, GUNZE's "HOTMAGIC" boasts warmth equal to that of seven layers of typical innerwear. What is the secret that makes this possible? This time, we had a conversation with Takashi Hiwa, the manager of the marketing group at GUNZE, and Shiori Mizuno, the planner in charge of "HOTMAGIC," to hear about the behind-the-scenes of the development, the technology that made this warmth a reality, and the thoughts put into the product. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #GUNZE #innerwear https://lnkd.in/eeGcTn4q

【New Article】 The Reason Behind Their Focus on Ostrich Oil: Yoshinoya, a Japanese beef bowl restaurant, is making a serious entry into the beauty industry! Famous for its beef bowls, Yoshinoya has announced its full-fledged entry into the cosmetics industry. The brand name is "SPEEDIA." The key ingredient is not beef, which is synonymous with the company, but ostrich-derived ostrich oil. We spoke with Tomoko Tsuji and Hiroko Neriki from Yoshinoya Holdings and SPEEDIA about the reason for venturing from the food industry into cosmetics, and the effects of ostrich oil. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #SPEEDIA #OstrichOil https://lnkd.in/eKryrveg

【Archived Article】 Dissecting UNIQLO's "HeatTech"! What's the Difference Between Extra Warm, Ultra Warm, & Cashmere Blend Extra Warm? Light, thin, soft to the touch, and exceptionally warm. UNIQLO's "HeatTech" is undeniably a winter essential nowadays. This time, we spoke with UNIQLO's PR representative about the development story of HeatTech, its material characteristics, the differences in warmth such as Extra Warm and Ultra Warm, and the newly introduced HeatTech this season. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #UNIQLO #HeatTech UNIQLO https://lnkd.in/d9EgqR3Y

【New Article】 The New Worldview of "MARMOT CAPITAL," Born from a Street Interpretation of Outdoor Wear Born in California, America, "Marmot" is an outdoor brand with over 50 years of history, loved by many in Japan. From Marmot comes the new brand "MARMOT CAPITAL," born last year with a completely new concept. Let’s delve into the charms of MARMOT CAPITAL, from the story behind its inception to the new collection for AW 2024. ...please read the continuation of this column here. Column link 🔗 #Fashiontechnews #MARMOT #MARMOTCAPITAL Marmot https://lnkd.in/eYnMwqvn

【New Article】 Cumulative Shipments Surpass 14 Million Units! Exploring the Development Power of "ReFa," Whose Presence Continues to Rise in the Beauty Equipment Market Starting with the launch of the beauty roller in 2009, the beauty brand "ReFa" has produced countless hit products, including dryers, hair irons, showerheads, and hair brushes. This January, the fine bubble showerhead, hair iron, and roller beauty device garnered the No. 1 share in domestic manufacturing[1], establishing an overwhelming presence in the beauty equipment market. Why are ReFa products so cherished? To delve into the development behind the products that captivate users, we spoke with Kazue Kato from MTG Co., Ltd.. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #ReFa #MTG MTG Group https://lnkd.in/eUYvtqcw

【Archived Article】 From Sleeping Bags to Down Jackets: The Evolution of 'NANGA's' 'AURORA DOWN JACKET' A leading domestic down brand that provides warmth through excellent craftsmanship, 'NANGA' covers everything from the outdoors to urban living. Although it is already widely popular in Japan, its popularity is growing overseas in recent years. In this article, we spoke to Sou Yonezawa, leader of the Sales Planning section of the Sales Department at NANGA Inc., about the brand's commitment to downwear and its roots. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #DownJackets https://lnkd.in/g-vDn6we