Farmer's Choice Limited

Jingle bells are ringing. The season to celebrate has kicked in and we are making all efforts to ensure all our customers get the stocked up :). Be it for you, your family, colleague or friend, this season give the gift of indulgence! Our festive hampers are packed with premium treats, perfect for sharing the holiday spirit with loved ones. Make it extra special with a hamper that’s full of flavor, love, and joy! Don't miss out. Call us on the phone numbers provided on the poster and make your order today! #myfarmerschoice #sausage #sausages #festivegifting #holidaytreats #christmashampers

𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐜𝐨𝐦𝐞𝐬 𝐞𝐚𝐫𝐥𝐲 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐟𝐚𝐫𝐦𝐞𝐫𝐬, 𝐰𝐞 𝐚𝐫𝐞 𝐛𝐮𝐲𝐢𝐧𝐠 𝐜𝐚𝐭𝐭𝐥𝐞 𝐢𝐧 𝐧𝐮𝐦𝐛𝐞𝐫𝐬 As a leader in the livestock industry and a main supplier of meat and meat products, Farmer's Choice has been dedicated to supporting local farmers, helping them maximize their produce, optimize margins, and embrace sustainable farming practices. Our education programs, feeding and breeding support play a big role in achieving the best for our farmers and in turn ensures that we are getting the highest quality raw materials at the factory. Farmer’s Choice also is keen to keep the farmers’ cash-flow going. That is why we pay the farmers whose animals we buy for slaughter, cash on the nose! We produce a wide range of meat products from fresh cuts such as ribs, meat on bone and fillet to value added products such as beef sausages, burgers, meat balls and so much more which make sumptuous meals for families in Kenya and across the world. As the festive season draws near, we call on farmers who have ready cattle to bring them in for our purchase. Our receiving team can be reached every working day of the week from 7:00am to 4:00pm on: 𝟬𝟳𝟵𝟭 – 𝟱𝟲𝟵 𝟱𝟰𝟯 (Cornelius) or 𝟬𝟳𝟵𝟭- 𝟮𝟲𝟲 𝟴𝟵𝟱 (Ryan). Let’s make Christmas fulfilling for our farmers and meaty for our families and friends!

𝐇𝐨𝐧𝐨𝐫𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐢𝐧𝐠 𝐎𝐮𝐫 𝐓𝐨𝐩 𝐒𝐚𝐥𝐞𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐞𝐫𝐬 In the competitive landscape of modern business, the success of any organization is closely tied to the performance of its employees. At the same time, deliberate recognition of high-performing individuals and teams contributes to organizational growth, innovation, and overall success because it boosts motivation, increases individual and team productivity and fosters positive culture among staff. For this reason, we take recognition as a key pillar of performance culture at Farmer’s Choice. Help us to congratulate our stellar performers of September 2024!

𝐀𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐧𝐠 𝐨𝐮𝐫 𝐯𝐚𝐥𝐮𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 The third week of October 2024 was full of celebration as we honored our customers across all our touchpoints. This year’s theme, #AboveAndBeyond, truly captured the spirit of our teams, who continue to deliver an extraordinary blend of unmatched flavors and quality through our sausages, smokies, bacon, fresh cuts, and delicatessen selections. At Farmer’s Choice, we stand on the pillars of quality, innovation, commitment, and consistency, reinforcing our reputation as the leading producer of fresh and processed meat in Kenya and beyond. But at the heart of it all, our customer is king. The passion to surpass expectations is woven into everything we do, ensuring every interaction leaves a lasting impression. It’s this relentless pursuit of excellence, fueled by our dedicated team, that keeps us at the forefront of our customers' minds, and gives us great honor. What a Happy Customer Service Week 2024! #csweek2024 #aboveandbeyond

𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐓𝐫𝐮𝐞 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 - 𝐅𝐚𝐫𝐦𝐞𝐫’𝐬 𝐂𝐡𝐨𝐢𝐜𝐞 𝐢𝐜𝐨𝐧𝐢𝐜 𝐇𝐨𝐭𝐝𝐨𝐠 𝐬𝐡𝐢𝐧𝐞𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐍𝐚𝐢𝐫𝐨𝐛𝐢 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐅𝐚𝐢𝐫 𝟐𝟎𝟐𝟒 Farmer's Choice, a brand with a rich legacy spinning over four decades was founded in Kenya in 1980. Known for our deep commitment to supporting local farmers, we take pride in producing delicious and authentic meaty delights, including sausages, bacon, burgers, fresh cuts, and a variety of delicatessen items. What sets us apart is our unwavering dedication to quality, consistency, innovation, and customer experience. From the production floor to our sales and customer service teams, we strive to deliver excellence at every step, ensuring a seamless experience for both B2B and B2C customers. The most meaningful part of our journey is when our customers share their stories. This year, we were thrilled to see our iconic Farmer’s Choice Hotdog take center stage at the Nairobi International Trade Fair 2024. It wasn’t just about the product—it was also about the memories people brought to life. Classic FM's Breakfast show hosts, Maina and King’ang’i, highlighted how our hotdog evokes nostalgia for many Kenyan Millennials, who fondly remember enjoying it during past ASK shows. Back in the '90s, no visit to the show was complete without a Farmer's Choice Hotdog, creating memories alongside iconic moments like 'Kichwa Bila Mwili' and performances by the Kenya Army Band. These shared memories remind us of the true essence of heritage—an experience passed down through generations. To all those who have made these moments possible, we say thank you. And to those who have yet to try our hotdog, sausages and other delicious products, we invite you to experience the tradition and flavor that so many Kenyans cherish.

At Farmer’s Choice, employee recognition is more than just a celebration—it’s an investment in our people. By recognizing the achievements of  employees, we build a stronger, more motivated team, fostering loyalty, and enhancing culture. This month our HR team and Management recognized the members of the sales team that excelled last month, exceeding expectation in different fronts including but not limited to value, volume and excellence in how they carry out their duties, a gesture that left the teams feeling valued, appreciated, and motivated to continue contributing to the success of the organization. Join us in applauding our stellar performers of August 2024!

Our Deputy Managing Director- Commercial, Ms. Felisters Gitau, on behalf of Farmer's Choice Family wishes our business partner Java House Africa a happy 25th anniversary, highlighting our anticipation of creating more dining experiences and spreading the Farmer's Choice and Java Love, years to come!

𝐀 𝐧𝐞𝐰 𝐚𝐝𝐝𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐨𝐮𝐫 𝐫𝐚𝐧𝐠𝐞; 𝐁𝐞𝐞𝐟 𝐒𝐦𝐨𝐤𝐢𝐞𝐬 𝐁𝐚𝐳𝐞𝐧𝐠𝐚  On June 14, 2024, we announced the launch of a new addition to our product range: Beef Smokies Bazenga. This product promises to revolutionize the snack and meal experience for meat consumers. Beef Smokie Bazenga is crafted from the finest quality beef, seasoned uniquely and smoked to perfection. Falling under cooked products range, this irresistible smokie offers a bold, savory flavor profile that is both rich and satisfying, making it an ideal choice for any occasion, from family barbecues or meals to quick on-the-go snacks. Speaking at the official Launch on Friday 14 June 2024, Mr. Paul Odeyo, our Commercial Manager said, "We are excited to introduce Beef Smokies Bazenga to the market. Our consumers can now enjoy the deliciousness of our iconic smokies in a larger size. While this new addition does not affect our already trading smokie, it does answer to the needs of a section of our consumers, and that is what we are about. Meeting the dynamic needs of our diverse consumers. Our team has worked tirelessly to perfect the recipe, and we believe it will become a favorite to many." Having got feedback on the special needs surrounding consumption of our products, we designed the Beef Smokie Bazenga to meet those specific needs. While the product is currently available across the country, we have so far ceremoniously launched the product in Nairobi, Nakuru, Naivasha and Thika markets with the intention to visit all major cities in the country.   We invite everyone to enjoy Beef Smokies Bazenga as they are now available at retail delis, cafeterias and through our trolley vendors nationwide at an affordable recommended retail price of Ks 50.

𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐢𝐧𝐠 𝐨𝐮𝐫 𝐋𝐨𝐧𝐠 𝐒𝐞𝐫𝐯𝐢𝐧𝐠 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 As we continue to take leadership in the production of meat and meat products in Kenya for local and cross boarder consumption, we believe that our success at Farmer's Choice is a reflection of the hard work, dedication, and commitment of all our incredible team members. On Friday 31 May 2024, we were thrilled to honor and celebrate the remarkable milestones achieved by our long-serving employees who were recognized by our CEO Mr. James Taylor, accompanied by other members of the Executive Management team.       "Each of you has played an integral role in our journey and has significantly contributed to our growth and success. Your unwavering dedication and passion for excellence inspire us every day. And we appreciate you all." Remarked Mr Taylor. Join us in congratulating our long service award recipients in the comments below! #EmployeeAppreciation #LongServiceAwards #TeamRecognition #Farmerschoicesausages #Heritage

What an honor and great representation of Farmer's Choice Limited and indeed Industrial Promotion Services (IPS), by Dr. Sharon Tsigadi, at the #NairobiInnovationWeek 2024.