AMOREPACIFIC

We are excited to announce that we have been awarded three prestigious Good Design marks at the 2024 Good Design Awards. This year, 'AP BEAUTY's M.D. Line' and 'ODYSSEY CHAPTER 5' were recognized in the Package Design category, and YouTube content 'Healing Times' was selected in the Content Design category. The Good Design Awards is the highest accolade in Korean design hosted by the Ministry of Trade, Industry and Energy and organized by the Korea Institute of Design Promotion. To learn more, click here: https://lnkd.in/g3tXY4FR Don't miss the related articles about the awarded brand! #APBeauty https://lnkd.in/giapMWZW #Odyssey https://lnkd.in/geYWtNJ2 #Amorepacific #GoodDesignAward #DesignAward

We are thrilled to announce the new global ambassador for Laneige, Jin of BTS. This coming October, the global beauty brand Laneige will showcase the Cream Skin global campaign with Jin. The Laneige Cream Skin Cerapeptide™ Refiner is Laneige’s flagship bestseller, boasting cumulative sales of 4.4 million units and ranking first in brand repurchase rate. Utilizing technology encapsulating a whole jar of cream into a toner, the product deeply moisturizes the skin from the first step of skincare after cleansing. Welcome to Laneige Mr. Worldwide Handsome 🎉 To learn more, click here! https://lnkd.in/gvwqDd_Z #Amorepacific #Laneige #Jin #BTS #NewBeauty

The Amorepacific Museum of Art presents Elmgreen & Dragset’s Spaces, the first-ever survey of the duo’s spatial practice and the most extensive presentation in Asia to date. This exhibition marks the 30th year of collaboration of artist duo Elmgreen & Dragset. In this captivating exhibition, you will find five distinct immersive installations - a full-scale family house, a public pool, a restaurant, an industrial kitchen, and an artist’s atelier. This exhibition marks the 30th year of collaboration of artist duo Elmgreen & Dragset. The duo is renowned for their large-scale installations, such as Prada Marfa and Van Gogh’s Ear, and won many awards like the Preis der Nationalgalerie, Hamburger Bahnhof, Berlin. We hope you discover a unique opportunity to uncover unexpected interpretations of everyday realities! 📍 Spaces (Instagram @amorepacificmuseum) · Date: now available - February 23rd, 2025 · Hours: 10 AM - 6 PM  *Ticket counter closes at 5 PM  *Closed on Mondays and Holidays (New Year's Day, Lunar New Year, Chuseok) · Location: Amorepacific Museum of Art (100 Hangang-daero, Yongsan-gu, Seoul, Korea) · Admission: APMA website (https://lnkd.in/gxDabXfD) For more details, click here: https://lnkd.in/gnYnpwE2 #Amorepacific #APMA #Exhibition ##ElmgreenandDragset

Established in 2016, the Suh Kyungbae Foundation(SUHF) has strived to champion the evolution of research on life and biology sciences to enhance the quality of life for all. Our Amorepacific group Chairman Kyungbae Suh, with his dedication to the advancement of foundational science, supports emerging scientists, empowering them to do vital research into some of the most important challenges facing humanity. Since its establishment, the foundation has selected 26 talented rising scientists and granted their research for five years. For this year’s SUHF symposium, Professor Elaine Fuchs from The Rockefeller University, a world-renowned cell biologist, was welcomed to deliver a plenary lecture and share her insights. Also, the foundation announced newly selected scientists who will be supported for their research over the subsequent five-year period. Following the principle 'There is the sky beyond the sky,' the SUHF will continue to create an immersive environment where our young and rising scientists can dream boundless dreams and take challenges for research that manifest peculiarity and creativity. To learn more, click here: https://lnkd.in/gBefSsxQ, https://lnkd.in/gw2mEprQ #Amorepacific #SUHF #SuhKyungbaeFoundation

Happy 79th Birthday Amorepacific! Since 1945, Amorepacific has pioneered the Korean beauty industry and K-beauty globally. Throughout the 79 years of our journey, we have always kept in mind to be 'customer-centric,' becoming the best and the first for our customers. And, we will continue to inspire New Beauty in everyone to discover, live, and enjoy a healthy, fulfilling life.   As we continue to celebrate our 79th anniversary, it is important to remember all our members around the world. Together, We make A MORE beautiful world. #Amorepacific #WeMakeAMOREBeautifulWorld

Meet Dong-eun Kim, a first-year social marketer from the HERA MC Team. She is in charge of creating content and managing social channels, especially handling the TikTok channel overseas communication, for the HERA MC team. Her 11 years of global experience in New Zealand, Australia, China, and the US and her passion crafted who she is. Check out the full story and some career tips from the link below👇  https://lnkd.in/gVPPybKa #MyHashtag shares insight of Amorepacific members' work and how they cultivate beauty in their lives. Discover the beauty that Amorepacific members embody by following the members' beloved items! #Amorepacific #Marketing #HERA #Amorestories #MyHashtag #NewBeauty #LiveYourNewBeauty

Stay you. Stay Bouncy & Firm. Introducing the LANEIGE new Bouncy & Firm collection - Bouncy & Firm Sleeping Mask, Bouncy & Firm Eye Sleeping Mask, and Bouncy & Firm Lip Treatment! Formulated with Peony & Collagen Complex™ and peptides, this collection helps to boost and preserve collagen, which is the key to skin that stays visibly plump and firm through every expression. Meet Laneige and get glowy, bouncy-looking skin every day and night. #Amorepacific #LANEIGE #SydneySweeney #Beauty #NewBeauty

MORE YOU, EFFORTLESSLY. Discover the latest shades of our contemporary beauty brand, #HERA - Black Cushion Foundation and Sensual Nude Gloss. The new Black Cushion Foundation shade, 00P1, enhances tone-up sunscreen function while maintaining its 24-hour lasting, weightlessly thin coverage. Sensual Nude Gloss also comes in four new colors that give a sense of volume to your lips with its clear and shiny gloss. Meet Hera’s essentials to express yourself effortlessly yet exquisitely. #Amorepacific #HERA #Jennie #NewBeauty

The beginning of our beauty. Celebrating the 100th anniversary of our founder, Sungwhan Suh, we produced a retrospective film about his journey for beauty with all our respect. Through the recollections from his contemporaries, the film portrays his dream of a more beautiful world and his bold endeavors to make dreams come true. https://lnkd.in/gMrsCZ_T As young Sungwhan Suh dreamed of "growing a company where beauty is our goal, not to be the biggest," he built the cosmetic business and developed Korea's green tea industry as we know it today. His philosophy and spirit still continue to inspire the world with beauty. #Amorepacific #Founder #100Years #Heritage

We're thrilled to announce that Amorepacific's contemporary beauty brand, HERA, is officially entering the Thai market! Its first store in Thailand opened at Central Chidlom, and the grand opening event attracted over 200 attendees, including global media and influencers. Following the first store, HERA will launch another pop-up store at Siam Paragon this September and enter key locations of EVEANDBOY and Sephora. Along with the offline expansion, HERA will launch on Shopee and TikTok shop in the second half of this year to actively expand its online channel.  To learn more, click here! https://lnkd.in/gXjXC9W3 #Amorepacific #HERA #Thailand #CentralChidlom #NewBeauty