Shorooq

We're thrilled to announce co-leading Pemo's $7m pre-series A with publicly listed Augmentum Fintech. 🚀 Pemo's a pioneering UAE-based spend management platform that’s transforming how SMEs across the MENA region manage their finances. This round is set to accelerate Pemo's growth and expansion into new GCC markets. 🌍 Since its launch in 2022, Pemo has already facilitated over AED1.4 billion in transactions and provided thousands of businesses with seamless expense tracking, automated accounting, and corporate card solutions—all on one powerful platform. 📊💳 With this new funding, Pemo is set to innovate further, making spend management simpler and empowering more companies to grow faster. 🚀 We’re proud to back such a visionary team Ayham Gorani, Alessandro Durì and Valerie Konde and the wider team at Pemo and we look forward to seeing their continued impact on the region’s fintech landscape. 👉 Read more here: https://lnkd.in/dMT4yjfD With Founders. For Investors. #Shorooq #Fintech #Investment #Pemo

يسرنا أن نشارك ظهور شريكنا المؤسس، Shane Shin (شين شن) 유근، في برنامج "شرق غرب" على قناة Asharq Business اقتصاد الشرق مع الأعلامية المتميزة Maya Hojeij 🚀 في هذه المقابلة، ناقش شاين مستقبل رأس المال الجريء في منطقة الشرق الأوسط وشمال إفريقيا، مسلطاً الضوء على تطورات نشاط صناديق الاستثمار الجريء والملكية الخاصة في تمويل الشركات الناشئة خلال الأشهر التسعة الأولى من العام. 📈 تابعوا المقابلة لمعرفة المزيد عن توقعاته حول فرص وتحديات السوق الاستثمارية للشركات الناشئة في المنطقة. 🌍 #Shorooq #رأس_المال_الجريء #BloombergAsharq #الاستثمار

Today marks a game-changing milestone for our portfolio company Lean Technologies, as they announce their $67.5 million Series B round led by General Catalyst! 🚀 As one of Lean’s earliest backers, Shorooq has proudly supported Lean from pre-seed to Series A extension. Witnessing Lean's growth and their relentless drive to reshape the financial landscape across the MENA region has been nothing short of inspiring under Hisham Al-Falih, Ashu Gupta and Aditya Sarkar leadership. ✨ Lean’s vision to make financial data and payments more accessible and transparent is setting a new benchmark for financial innovation. This milestone is not just about capital; it’s about empowering a more inclusive, dynamic financial ecosystem that reaches everyone. 🌍 A huge congratulations to the Lean team! We’re excited to see the impact they continue to make, alongside visionary partners like Bain Capital Ventures, Arbor Ventures, and Duquesne Family Office LLC. With Founders. For Investors. #Shorooq #LeanTechnologies #MENA #Fintech #venturecapital

Our rebranding celebrations went global with a twist! Our team marked the new chapter with sweet (and health-conscious!) treats, proving that we can have our cake and eat it too – guilt-free! 🍰💪✨ Here’s to our Shorooq family, united in flavor, fun, and a fresh new look! Cheers to the journey ahead and to making memories together – one slice at a time. 🎉🍰💙 Shorooq, a multi-dimensional investment firm. #Shorooq #RebrandingCelebration #TeamSpirit

Our venture capital team leads Corgea (YC S23)’s $2.6M seed round with participation from Propeller, DECACORN and renowned angels like Jawed Karim, co-founder YouTube and Sam Kassoumeh, co-founder of SecurityScorecard! Corgea (YC S23) is equipped to transform vulnerability detection and remediation, boosting security teams' efficiency and tackling today’s complex cyber threats. Congratulations to Ahmad Sadeddin and the incredible team at Corgea on this milestone! We're excited to support their journey in redefining cybersecurity for enterprises worldwide and in the region. 🌍🔒 Read this exclusive story on Inc. Arabia. Thanks to Aby Sam Thomas's leadership: https://lnkd.in/dJSKYy5S #Shorooq #Corgea #Cybersecurity #AI

Delicious tomatoes have been at the heart of what we do since the very start, when Pure Harvest was little more than a bold idea that with the right tools, we could grow superlative quality produce year-round -- even in the face of a harsh climate. It feels appropriate that our original crop is now the basis of our first line of innovative fast-moving consumer goods (FMCG) - introducing wonderful new tomato-based sauces! By using visually imperfect or seasonal surplus tomatoes to craft healthy and delicious sauces, we’re marking a new step in our commitment to exceptional flavor, quality, and sustainability. Thank you to @Tom Harvey for a wonderful instore launch at Spinneys. Our range of four (4) sauces is available now in Spinneys and Waitrose outlets across the UAE - we hope that you love them as much as we do!

Imagine owning a piece of real estate without needing a hefty down payment or the hassle of managing the property. Property tokenization is transforming the investment landscape, allowing investors to purchase fractional ownership of properties using blockchain technology. 🌍 At #BinanceBlockchainWeek, our Partner Kunal Savjani joined our portfolio companies MANTRA’s John Patrick Mullin and PRYPCO’s Amira Sajwani, in a panel hosted by Benjamin Weiss from DL News, alongside Dr Mahmoud AlBurai of the Dubai Land Department. Together, they explored the future of tokenizing real-world assets and its potential impact on making real estate more accessible to all. 📈 The concept is powerful: tokenization opens up new opportunities for smaller investors to participate in high-value markets like real estate. While still in its early stages, this trend could reshape how assets are owned, traded, and leveraged across borders. With estimated potential market growth reaching up to $16 trillion by 2030, property tokenization is more than just a trend—it’s a new frontier in investment. 🌟 What other assets do you think we’ll see being tokenized in the future and why? Art, commodities, even sports teams? Drop us some golden nuggets below! 👇 #shorooq

What does it take to become the Blackstone of the Middle East? In this fascinating interview with Imogen Lillywhite, Mahmoud Adi explains how we aim to bridge a critical gap for early-stage companies across the MENA region, giving them a strategic path from seed to IPO and beyond. 👉 Read the full story on ZAWYA: https://lnkd.in/gQWj7atv With Founders. For Investors. #Shorooq

Today, we’re proud to unveil our new brand identity! ✨ Our look may be refreshed, but our mission and vision are stronger than ever. Welcome to a more refined, impactful, and future-ready Shorooq. Same purpose, elevated to a new level. We’re thrilled to continue this journey with you all. With Founders. For Investors. Let’s celebrate in the comments! 🎉 #shorooq

Something new is on the horizon… 🌅 Can you guess what is it? Drop your predictions in the comments below! 👇 #shorooq