April 30, 2024 marked the completion of IESC’s EU & USAID-funded Tourism Resilience in Sri Lanka Project (TRP). Through this three-year project, IESC supported tourism SMEs to make Sri Lankan tourism more sustainable, innovative, and resilient to shocks, while simultaneously increasing workforce and enterprise capacity. As we reflect on this project, let's celebrate TRP’s milestones and achievements!
One of many accomplishments under TRP was designing and delivering Sri Lanka’s first ever 300-km network of hiking and walking trails across the country’s central highlands and tea country, The Pekoe Trail. This unique signature experience serves as a one-of-a-kind and high potential tourism activity for Sri Lanka. A separate destination management organization was registered through TRP as The Pekoe Trail Company (Gte) Ltd, and will continue to manage, maintain, and market the trail, ensuring its sustainability beyond the project.
Through TRP, IESC supported more than 350 tourism SMEs through a combination of cash grants, an incubator, training, and capacity building. Notably, TRP provided small grants to 80 tourism SMEs to help them survive multiple economic shocks to the tourism industry, and to develop new or improved products and services for travelers visiting The Pekoe Trail. TRP also engaged closely with tourism SMEs, their employees, and youth with potential to join the workforce through training and incubation programs. These activities equipped businesses and employees with essential skills in work readiness, health and safety, and digital literacy, addressing critical gaps in the market and enhancing the competitiveness of smaller businesses through innovation and diversification.
The work that TRP set in place will continue to support sustainable tourism in Sri Lanka and inspire a more resilient future for tourism. IESC wishes to thank our partners and stakeholders – particularly the Delegation of the European Union to Sri Lanka and Maldives, United States Agency for International Development, and the Sri Lanka Tourism Alliance – for their dedication and commitment!