Osmium Lesotho reposted this
"Ke thusa likhoebo ho ithekisa ka mmarakeng" a while back we were approached to solve a sales problem, help brands increase awareness for the main purpose of driving conversion. After a whole process of brainstorming, going back and forth, and bouncing ideas from one corner to the other, we reached an interesting point: "how about we create new markets by finding brands that compliment this product, help them reach an understanding...and just sell to the public?" we brought in three brands under one campaign, pitches an idea and look at the results!😭😭😭 almost 60% conversion rate for the main brand and introducing new sale markets for others as well. our biggest hurdle were the legalities and commisions in, learned to always learn how to manage expectations and simply be upfront on monies, practical timeframes and contingencies if KPIs aren't exactly met. a stellar job on the creative team at Osmium Lesotho for always working above and beyond.