EBRAND

Do any of these five brand protection pitfalls look familiar to you?  Many brands struggle to keep their brand protection on track, especially when they lose sight of their goals. With teams in flux and tools out of reach, things go wrong while scammers prosper. Our latest guide tackles the top five brand protection pitfalls and how to overcome them. Do any of these pitfalls seem familiar? 🛠️ Falling behind the times 🛠️  Brand protection solutions sometimes fail to adopt new technologies and tools, leaving brands at a disadvantage.    ♻️The account manager merry-go-round♻️  Frequent team changes lead to wasted time onboarding instead of stopping scammers. 🌎 Local mindsets and market tunnel vision🌏  Focusing on a single issue in a single place creates gaps in protection, allowing scams to slip through. To find out more about these issues, and the most successful solutions, get all the details here: https://lnkd.in/eYwcZdMb #OnlineBrandProtection #Brands #EBRAND #Technology #Software #PainPoints

🎃Stay safe this Halloween: Protect trick-or-treaters from counterfeits🎃 Halloween should be all about fun costumes and tasty treats, but digital dangers threaten to creep into the real world. As you gear up for the holiday, keep in mind that counterfeit products bought online can lead to more than just a trick—they can seriously harm the most vulnerable  in society. Here’s what to watch out for: 👻 Hazardous Face Paints👻 Counterfeit cosmetics may contain harmful chemicals that can cause rashes, burns, or worse. Close contact with the skin, eyes, and mouths of vulnerable children increases the risks.    🍬 Toxic Treats 🍬 Illegitimate sweets sold online can be laced with dangerous substances like drugs or allergens. Fake online shops often spoof legitimate brands laced with controlled chemicals like THC, nicotine, and other psychoactive substances.    🎭 Dangerous costumes🎭 Fake clothes and costumes bought online often contain toxic chemicals like cadmium and lead. Counterfeiters circumvent safety standards, making their products more dangerous and more flammable, so take care around your jack-o-lanterns. Keep Halloween safe and spooky! Learn more about the health risks of online counterfeiting, and how to takedown scammers at the source, in our guide: https://lnkd.in/e67-38Kr

🎃🎣 Top 10 Phishing Nightmares this Halloween🎃🎣 Phishing, like trick-or-treating, thrives on deception and disguise. However, the cybersecurity consequences prove far more sinister than some seasonal pranks. Our latest guide explores the top ten most alarming and costly phishing attacks we've seen unfold this year, including the following: 🕸️ Diabolical Deepfakes🕸️  Phishing attackers tricked a finance worker into paying $25 million through a fake video call with an AI-generated CFO. 🎃 Brutal BEC attacks 🎃  Business Email Compromise (BEC) scams accounted for $2.9 billion in losses last year, with a single company losing $10 million. 🕷️ Spooky social media phishing 🕷️  Major brands lost millions to fake ads on platforms like Instagram, while cybercriminals impersonate influencers on YouTube and beyond. Get all the gory details, and learn how to unmask these attacks, right here: https://lnkd.in/gGAS-ezi #Phishing #Cybersecurity #Halloween #OnlineBrandProtection #DigitalRiskProtection #CorporateDomainManagement #EBRAND 

Quishing scams on the rise: Here's what to watch out for If there’s one technology that made a huge comeback during the pandemic, it’s QR codes. Of course, scammers now exploit these handy scannables in ways that often catch victims off-guard. Deceptive QR codes lead innocent scanners to phishing sites that capture payment details or install malware. As digital payments increase across the globe, QR phishing, or “Quishing”, spreads throughout the US, EU, and beyond. One key target? Electric car owners at charging stations. 🔌 Fraudsters Target EV Charging Stations 🔌  Quishing attackers stick fake QR codes over real ones, tricking drivers into entering payment details on fraudulent sites. That being said, EV users aren’t the only targets, so consumers and brands across different industries must stay alert. 🛡️ Protect Yourself 🛡️  • Check for tampered or out-of-place QR codes.  • Use official apps or make payments directly.  • Avoid scanning unfamiliar QR codes. Ultimately, domain names stay safer than QR codes, and URL shorteners provide the same efficiency and accessibility without opening the doors to quishing attacks. Keep your consumers on your page, and stand guard against quishing and other developing phishing tactics.  For more insights about evolving phishing tactics, particularly those powered by AI, and how to tackle them, check out our guide: https://lnkd.in/ek-nyPGx    #Quishing #Cybersecurity #phishing #CorporateDomainManagement #DigitalRiskProtection #EBRAND 

🔍 Malicious Google Search results, and how to remove them 🔍 Google often presents the first port of call for shopping, browsing, and market research. However, sometimes, a brand’s worst nightmares turn up too. You may find unwanted content popping up when you search for your company—content that misleads customers and undermines your reputation. 🚨Threats popping up on Google 🚨 • Fake shops: Counterfeit websites impersonate your legitimate store.  • Cybersquatted domains: Scammers register domain names similar to yours. • Content phishing: Opportunists spoof your content to steal your traffic. These malicious results demand action to protect your brand. Our latest blog post breaks down essential removal, blocking, and takedown tactics, including Google delisting and more. For example, did you know that Google received over 9.8 billion URLs requests for DMCA takedowns?    Get all the details right here in our latest guide: https://lnkd.in/e8caasNW #BrandProtection #Google #EBRAND #Delisting #DMCA #takedowns #BrandAudit

🔐 Cybersecurity Month 2024: Time to Act! 🔐 Every October, organizations worldwide come together to celebrate Cybersecurity Month. This month represents an extra emphasis on protecting digital assets and combating cybercriminals. The U.S.'s National Cybersecurity Awareness Month and the EU's European Cybersecurity Month, along with campaigns from other nations and organizations, highlight the importance of international collaboration in tackling cyber threats. Across the EU, the European Union Agency for Cybersecurity (ENISA) coordinates the "Think Before U Click" campaign, encouraging citizens and businesses to improve their cyber hygiene. European Cybersecurity Month unites nations in promoting awareness and proactive measures to secure our digital world. In the U.S., the "Secure Our World" initiative, backed by the Cybersecurity and Infrastructure Security Agency and the National Cybersecurity Alliance, emphasizes four key behaviors to stay ahead of evolving cyber threats, particularly those involving AI. Here’s what CISA and ENISA advise for tackling cyber threats during Cybersecurity Month and beyond: 💻 Using Strong Passwords 💻  Create long, random, and unique passwords, or use a password manager for all your accounts. 🔐 Maintaining MFA 🔐  Multi-Factor Authentication adds an extra layer of protection, making your accounts harder to hack. 📧 Spotting & Reporting Phishing Attacks 📧  Stay cautious of unsolicited messages asking for personal details. Delete and report any communications that seem like phishing attempts. 🔄 Keep Software Updated 🔄  Ensure your devices stay secure by regularly updating software with the latest patches. Listening to experts and applying hard-earned advice helps us celebrate Cybersecurity Month in the best way. With that in mind, check out our domain security guide from our Chief Technical Officer, Anouar A.: https://lnkd.in/es2SDGDt #CyberSecMonth #SecureOurWorld #ThinkB4UClick #EBRAND #DigitalRiskProtection #Cybersecurity

🌎The Top Ten Most Dangerous ccTLDs and How to Stay Safe🌎 Some country code domain extensions present greater risks than others. For example, Russia's .ru extension recently saw over 5.4 million registrations, coinciding with a 26x increase in phishing attempts. Nuanced ccTLD insights help you mitigate threats from domain-based attacks, including impersonations, phishing attacks, and more.  Our latest guide explores the top ten most dangerous ccTLDs, exploring the following issues: 🚨 Cybersquatting 🚨  Attackers use deceptive domain names to steal login credentials and financial information, such as extensions that look like .com, but aren’t. 🌏 Geopolitical Conflict 🌏  Conflicts and trade embargoes make it harder for businesses to register or take down domains, and cybercriminals fill the void. 💔 Brand Impersonation 💔  Scammers hijack brands online, damaging reputations and stealing revenue, so consumers and businesses must stay vigilant across the ccTLD landscape. Check out the list in full to get ahead of the next attack, and sweep your landscape for dangerous domains: https://lnkd.in/e6T7c6V5 #CyberSecurity #Domains #CorporateDomainManagement #ccTLDs #BrandSafety #EBRAND

🚀 New Opportunities with .AD TLDs 🚀 The .AD domain, Andorra’s ccTLD, opens up for everyone this year. Its previous trademark requirements will disappear at the end of the month, so now any business can register and expand their digital footprint. This .ad extension delivers plenty of opportunities and dynamic qualities for forward-thinking businesses, including the following: 💡 Marketing with a .AD advertisement 💡  Brands can use .AD to launch marketing campaigns, promote ads, and create new revenue streams. 🛡 Defense against scammers and impersonators🛡  Cybersquatters often target newly opened TLDs. Secure a .AD domain to prevent impersonation and protect your brand. 🔍 A universal opportunity 🔍  Starting October 22, 2024, anyone can register a .AD domain, so claim yours before someone else does. Explore the evolving TLD landscape in our guide to other interesting extensions right here: https://lnkd.in/ezrxU__j #Domains #CorporateDomainManagement #AndorraTLD #EBRAND #NewTLDs 

🌟 EBRAND is proud to celebrate the achievements of Xavier Buck! 🌟 We are thrilled to share that Xavier Buck, the visionary founder of Namespace Group and EBRAND is featured on the cover of the current issue of Forbes Luxembourg. Xavier has built a remarkable group that has become a leading player in the domain name, brand protection and cyber security space. 🚀 His leadership and innovation continue to fuel our growth, especially as EBRAND and the Namespace group expands. Congratulations, Xavier, on this well-deserved recognition! 👏 #EBRAND #NamespaceGroup #ForbesLuxembourg #Leadership #Cybersecurity

🎥📱 Chinese Ecommerce Livestreams: A Global Game Changer 🎥📱 We might watch China’s livestreaming boom from a distance, but ecommerce numbers involved demand our closer attention. Let’s explore the phenomenon in greater detail, with help from EBRAND’s Regional Lead in China, Sophia L.. With millions of viewers and billions in sales, ecommerce livestreaming isn’t just a local trend—it’s a global shift. Here’s what viewers and brands need to know: 📊 Platform Breakdown 📊  China's top platforms, like Taobao, Douyin, Kuaishou, and more, transform how consumers shop, blending entertainment and ecommerce. Each platform offers unique advantages, and brands must understand where they fit in, as Sophia explores in our guide. 💡 Opportunities & Challenges 💡  Chinese ecommerce livestreams regularly smash sales records, but they’re not without risk. Scandals, counterfeit goods, and huge fines highlight the need for vigilance across this fast-moving space. 🔍 Staying Safe & Seizing Opportunities 🔍  Sophia shares her first-hand expertise on how brands protect themselves from counterfeiting and capitalize on this evolving space. Staying ahead in the livestreaming game means understanding your risks and maximizing your opportunities. Find out more right here in Sophia’s guide: https://lnkd.in/eTY4cVkW #ecommerce #livestreaming #onlinebrandprotection #China #counterfeits #EBRAND