Luxembourg for Tourism GIE

How is Luxembourg being perceived as a destination? The first insights from our Brand & Potential Study ready with the full report coming soon! In 2023-2024, Luxembourg for Tourism GIE carried out a large-scale new research project: the “Brand & Potential Study” for destination Luxembourg. The aim of the study is to assess destination Luxembourg’s brand strength, awareness and future visitation potential, and to measure the extent to which relevant tourism themes and brand attributes are associated with the destination. This valuable tool can guide future marketing priorities, content production and strategic decision-making. Read on in 🇬🇧 👉 https://brnw.ch/21wO9Zx Étude de marque et de potentiel : comment le Luxembourg est-il perçu comme destination touristique ? En 2023-2024, LFT a mené un nouveau projet de recherche à grande échelle : la « Brand & Potential Study » pour la destination Luxembourg. L'objectif de cette étude est d'évaluer la force de la marque de la destination Luxembourg, sa notoriété et son potentiel de fréquentation à l’avenir, ainsi que de mesurer dans quelle mesure les thèmes touristiques pertinents et les attributs de la marque sont associés à la destination. Cet outil précieux peut orienter les priorités marketing futures, la production de contenu et la prise de décisions stratégiques. Nous vous présentons quelques résultats clés avant la publication complète du rapport. Lire la suite en 🇫🇷 👉 https://brnw.ch/21wO9Zw 📷 @jeniska photography / Visit Eislek #brandpotentialstudy #marketresearch #marketresearchstudy #brandpotential #visitluxembourg #destinationmarketing #destinationbranding #luxembourgfortourism

Luxembourg for Tourism GIE and Business Events Luxembourg - Luxembourg Convention Bureau G.I.E. collaborated on a leisure and business tourism promotion roadshow to Switzerland last week. It was a pleasure to host Ambassador Bruch Conrad from the Luxembourg Embassy in Bern for a welcome speech at both events. 12 partners from the tourism sector including hotels, tour operators, tourism offices, local products and event spaces were represented to meet travel trade professionals, journalists and bloggers to drive new potential visitors from the areas to discover destination Luxembourg for business and leisure travel. 🫶 Thank you to everyone who joined us for packed 3 days of travel, exchanging and networking! 🇱🇺 Luxembourg for Tourism GIE - Sebastian Reddeker, Patrick Even, Felix Thill Business Events Luxembourg - Luxembourg Convention Bureau G.I.E. - Lina Ostapchuk, Tiziana Caruso European Convention Center Luxembourg (ECCL) - Lise GRESNIK DELAUNAY  Office Régional du Tourisme Région Mullerthal – Petite Suisse Luxembourgeoise - Marianne Origer Légère Hotel Luxembourg - Olga Frolova DMC by Emile Weber - Tanja Lutz Luxembourg City Tourist Office - Tiago Santos, Mireille Freichel LUGA - Luxembourg Urban Garden - Elodie Pereira Brasserie Nationale S.A. - Esther Steinmann Caves St Martin - Isabelle Gales Escher Bamhaiser - Anne Meyers MONDORF Domaine Thermal - Attila Laszlo Gridx - Julia Lahr neimënster - Florence Koch LMG Management GmbH - Stephanie Grosser, Julia Augustin Axium by Parker - Corinne Both 📷 HYPE 📍 Kraftwerk Zürich & 📍Westhive Genève Pont Rouge #destinationworkshop #roadshow #networking #zurich #geneva #destinationworkshop #destinationmarketing #visitluxembourg #businesseventsluxembourg #luxembourgfortourism

We're #hiring a new #ContentManager to lead our content production team! Applications are open until 6 November 2024 for an immediate start. View job for details about the role and how to apply. 🇱🇺 🌍 #luxembourg #tourism #visitluxembourg #luxembourgfortourism

🇬🇧 Become a digital pro and master the national database! Reliable and up-to-date data is essential these days in order to be successful as a tourist destination, but also in direct contact with the country's residents. This is the goal of the database. How can you make the best use of it? We offer free training courses on this several times a year. Our training is suitable for accommodations, tourist information offices and communities that want to work with the database. Next training: 25/10 & 06/12 Next info session: 13/12 Find out more & register here 👉 https://lnkd.in/eu5M6Kxa 🇫🇷 Devenez un pro du digital et maîtrisez la base de données nationale! Des données fiables et actualisées sont indispensables de nos jours pour réussir en tant que destination touristique, mais aussi dans la communication avec les citoyens. C'est précisément l'objectif de cette base de données. Comment l’utiliser au mieux ? Plusieurs fois par an, nous proposons des formations en ligne gratuites à ce sujet dans le cadre de notre Tourism Academy. Nos formations s'adressent aux établissements d'hébergement, aux offices de tourisme et aux collectivités qui souhaitent travailler avec la base de données. Prochaine formation : 25/10 & 06/12 Prochaine session d'information : 13/12 Pour en savoir plus ou s'inscrire 👉 https://lnkd.in/eytZXSw9 #onlinetraining #nationaldatabase #onlinewebinar #digitalisation #destinationmanagement #visitluxembourg #luxembourgfortourism

Our organisation Luxembourg for Tourism GIE has a new Social Media & Community Manager! We are very pleased to welcome our new colleague Ineke Millenaar to the team to manage the #VisitLuxembourg Facebook and Instagram channels and communities. With a background in e-commerce and digital marketing, Ineke brings not only her expertise but also an international perspective, having worked across different markets and regions. Most recently, she played a key role in building the Nutchel cosy cabins tourism brand, where she shaped their social media and marketing strategy as Marketing and Social Media Manager. 🇱🇺 Welcome on board Ineke! 🌍 #welcometotheteam #socialmediamanager #communitymanagement #socialmedia #destinationmarketing #luxembourgfortourism

The Destination Roadshow to Zurich & Geneva is underway! 🇱🇺🚍🇨🇭 Luxembourg for Tourism GIE and partners are currently on the road in Switzerland to present "Inspiring Travel Experiences from Luxembourg" and meet travel trade professionals and journalists and bloggers to drive new potential visitors from the areas to experience destination Luxembourg. Thank you to emile weber for the transport and to all partners for joining us and Business Events Luxembourg - Luxembourg Convention Bureau G.I.E. events luxembourg on this trip. Let's show Switzerland what we've got! 🤠 Luxembourg for Tourism GIE - Sebastian Reddeker, Patrick Even, Felix Thill Business Events Luxembourg - Luxembourg Convention Bureau G.I.E. - Lina Ostapchuk, Tiziana Caruso European Convention Center Luxembourg (ECCL) - Lise GRESNIK DELAUNAY  Office Régional du Tourisme Région Mullerthal – Petite Suisse Luxembourgeoise - Marianne Origer Légère Hotel Luxembourg - Olga Frolova DMC by Emile Weber - Tanja Lutz Luxembourg City Tourist Office - Tiago Santos, Mireille Freichel LUGA - Luxembourg Urban Garden - Elodie Pereira Brasserie Nationale S.A. - Esther Steinmann Caves St Martin - Isabelle Gales Escher Bamhaiser - Anne Meyers MONDORF Domaine Thermal - Attila Laszlo Gridx - Julia Lahr neimënster - Florence Koch LMG Management - Stephanie Grosser #destinationworkshop #roadshow #destinationmarketing #zurich #geneva #destinationworkshop #visitluxembourg #businesseventsluxembourg #luxembourgfortourism

Luxembourg for Tourism GIE will once again participate in thematic travel fairs & salons in 2025 in some of our key target markets. Registrations are now open to join us on the #VisitLuxembourg stand next year and present your tourism service or offer. 🇬🇧 Subscription (before 25 October 2024) 👉 https://brnw.ch/21wND8t 🇫🇷 Inscription (avant 25 Octobre 2024) 👉 https://brnw.ch/21wND8u 📷 CMT Stuttgart #travelfairs #travel #tourism #visitluxembourg #luxembourgfortourism

The “Luxembourg. Live the moment.” campaign is reaching millions of people in our priority target markets through our digital campaigns. With a new agency on board this year, the destination campaign has a new advertising strategy with a much stronger focus on digital media and almost real-time adjustments. The initial results are very positive, with over 16 million unique users in the defined target groups having been reached through a strategic combination of channels. Find out more about the Destination Campaign 2024 performance so far 👉 https://lnkd.in/e7K2JBBC #digitalcampaign #paidmedia #destinationmarketing #destinationcampaign #advertisingstrategy #digitalmedia #visitluxembourg #luxembourgfortourism

Come and meet Luxembourg for Tourism GIE and partners on the road! A delegation of 13 tourism representatives is travelling together to #Zurich and #Geneva to present destination #Luxembourg to travel trade and press on 15 and 16 October. We are organising the destination workshops in collaboration with the Business Events Luxembourg - Luxembourg Convention Bureau G.I.E. for both leisure travel and business events. Swiss-based MICE and leisure travel trade and press are cordially invited to join us at one or other of our events! Please sign up below. 🇨🇭🇩🇪 Sign up for Zurich on 15 October at Kraftwerk Zurich 👉 https://brnw.ch/21wNo4W 🇨🇭🇫🇷 Sign up for Geneva on 16 October at Westhive Genève Pont Rouge 👉 https://brnw.ch/21wNo4V We look forward to welcoming you! For more information please contact our Trade team trade@lft.lu #ontheroad #networking #destinationworkshop #travel #tourism #MICE #leisure #traveltrade #luxembourgfortourism

From 27-29 September, we welcomed six participants from the travel sector in the UK on a FAM Trip led by Patrick Even (PR & Travel Trade). Highlights included a cultural and culinary discovery of Luxembourg City, with day trips to the Eislek region to visit Vianden Castle and The Family of Man in Clervaux Castle, the Minett for a visit to Belval and the City of Sciences, rounding off in Schengen and a winery visit and tasting at Caves St Martin in the Moselle region. Special thanks to iuliana Gana and Hotel Le Royal Luxembourg for accommodating everyone and to Simon Cook and Debbie Cant from SCR20 for their organisational help. #famtrip #familiarisationtrip #traveltrade #tourism #visitluxembourg #luxembourgfortourism