Gravils

💥ATTENTION, SCAMMERS💥 ⠀ Hello everyone, Recently, we received reports of fraudulent activity falsely attributed to Gravils. We've become aware that scammers are contacting individuals through messaging platforms, offering employment opportunities at Gravils with promises of cryptocurrency payouts after completing certain forms. ⠀ 📍 We want to unequivocally state that Gravils is a mobile marketing agency, and we exclusively engage in lawful commercial activities. ⠀ 📍 Our team members will never ask you to fill out forms in exchange for payment, nor will they request any financial transactions from you. ⠀ 📍 Most importantly, when recruiting for our team at Gravils, we exclusively communicate via email at hr@gravils.com and not through messaging applications. Please exercise caution and maintain vigilance. ⠀ 📲 If you encounter any suspicious activity purportedly associated with Gravils, feel free to contact us directly. ⠀ #gravilsagency #stopscam

Dynamic User Segmentation in Mobile Performance Marketing In mobile performance marketing, user segmentation is not just a tactical advantage—it's a necessity. As user bases grow increasingly diverse, delivering one-size-fits-all messages can no longer drive meaningful engagement or high lifetime value (LTV). Dynamic segmentation allows marketers to break down their user base into distinct cohorts, each with unique preferences, behaviors, and needs. This enables highly personalized experiences that improve retention, conversions, and overall campaign efficiency. Rather than segmenting users based solely on static factors like age or location, dynamic segmentation uses real-time data to create evolving user profiles. These profiles consider factors such as: 1️⃣ Behavioral Patterns: Track in-app activities like frequent features used, session length, or purchase frequency to identify high-value users. 2️⃣ Engagement History: Tailor content based on user interaction with previous campaigns, push notifications, or app updates. 3️⃣ Purchase or Subscription Lifecycle: Segment users by their lifecycle stage—whether they are new, regular, or at-risk users—and develop unique messaging strategies for each. Tools and Techniques for Effective Segmentation: 📊 CRM and Data Management Platforms: Tools like Adjust, Amplitude, or Salesforce allow you to track user behavior across different channels and build detailed segmentation models. 🤳🏻 Real-Time Data Analytics: Use analytics platforms to monitor changes in user behavior and adjust segmentation criteria accordingly. 🦾 Machine Learning Models: predict future user actions, allowing for more proactive segmentation that adapts in real-time to shifting user behaviors. By leveraging these dynamic factors and segmentation tools, you can create tailored experiences that boost user engagement, leading to increased retention and long-term value. 📲 Maximize engagement and LTV with smarter segmentation. Reach us out to see how we can tailor your mobile campaigns for success: https://lnkd.in/eYAJWsqM #gravils #gravilsagency #mobilemarketing #performancemarketing

You know what's cooking when that one suspiciously high-performing source is flexing insane stats 🥇🤔

Avoiding Creative Overload: How to Plan for Long-Term Ad Effectiveness One of the major challenges in mobile advertising is combating creative fatigue. When users are repeatedly exposed to the same ads, engagement rates decline, leading to reduced performance and wasted ad spend. Сampaigns that cycle through new creative elements every few weeks tend to maintain higher engagement rates by around 7%, preventing users from becoming indifferent or annoyed by repetitive ads. Here are five key steps to streamline your creative process: 1️⃣ Develop a Strategic Content Calendar Mapping out your advertising campaigns over months or even the entire year ensures a steady flow of content without overwhelming your audience or your team. 2️⃣ Focus on Quality Over Quantity Invest in creating high-impact ads that resonate deeply with your target audience. Strong creatives have a longer shelf life and drive better engagement. 3️⃣ Implement Rotational Scheduling Rotate existing ads strategically rather than constantly introducing new ones. Doing so keeps content fresh without the need for perpetual creation. 4️⃣ Leverage Data-Driven Insights Use analytics to understand which creatives perform best over time. Gathering the data leads to future ad development and optimizes current campaigns. 5️⃣ Encourage Cross-Functional Collaboration Involve different teams (creative, analytics, strategy) in the planning process. Diverse perspectives lead to more cohesive and effective campaigns. 📲 Feeling devastated by ad fatigue? Gravils Creative Team is at your service to combat it. Book a call with our experts at https://lnkd.in/eYAJWsqM and we will sort everything out for you! ⬅️

Oh come on... 😅 We can't be blamed for that, can we? #gravils #gravilsagency #mobilemarketing #performancemarketing

The Ethics of Mobile Ad Targeting: Balancing Personalization with Privacy In the era of data-driven marketing, personalization has become the gold standard for mobile campaigns. Personalized ads, tailored to an individual's preferences and behavior, can significantly increase engagement and conversion rates. However, this level of targeting raises important ethical questions about privacy and the responsible use of consumer data. Guidelines for Ethical Mobile Ad Targeting ℹ Informed Consent Always ensure that users are fully aware of the data being collected and how it’s being used. Consent should be clear, explicit, and easy to understand. Provide users with straightforward information about what they are agreeing to, and avoid complex jargon that can obscure the true nature of data collection. 🔍 Transparency Be open and honest about your data practices. Clearly communicate what data is being collected, how it will be used, and with whom it may be shared. Providing users with easy access to this information, including privacy settings, helps build trust and fosters a positive relationship. 🔒 Data Security Protect user data with robust security measures to prevent breaches and unauthorized access. Implementing strong encryption, regular security audits, and secure data storage practices are essential to safeguarding personal information. 🙋♂️ User-Centric Approach Always consider the user’s perspective. Prioritize their needs and preferences by focusing on personalization strategies that enhance their experience without compromising their privacy. Empower users to make informed decisions about their data. ⚖️ Compliance with Privacy Laws Stay informed and up-to-date with privacy regulations such as GDPR and CCPA. Ensure that your targeting practices are compliant with these laws, which are designed to protect user rights and data privacy. ⤵️ Ethical Data Minimization Collect only the data necessary for the personalization process. Avoid gathering excessive information that is not essential to the user’s experience. This minimizes privacy risks and respects user boundaries. Remember that ethical mobile ad targeting isn’t just about compliance; it’s about building a sustainable relationship with your audience based on trust and respect. Create campaigns that are not only effective but also ethically sound by balancing personalization with privacy. Doing so would certainly boost your users' loyalty over time. 📲 Let's take your mobile ad messaging to the next level together!  Book a call with our experts at https://lnkd.in/eYAJWsqM and we will sort everything out! ⬅️ #gravils #gravilsagency #mobilemarketing #performancemarketing

🎯 When your campaign's performance goes insane 🤯 And you don't know what you did... Don’t worry, we’ve all been there! But at Gravils, we’re not just about hitting numbers—we're about understanding what works and why 🚀 Our expertise in mobile performance marketing and interactive formats like playable ads helps you make sense of those unexpected spikes in conversions and engagement. Let us help you get that winning strategy down to a science 🧠✨ #gravils #gravilsagency #mobilemarketing #performancemarketing

Best Practices for Harnessing User-Generated Content in Mobile Campaigns 📲 User-Generated Content (UGC) has become a cornerstone of modern marketing strategies, particularly in the mobile realm. UGC, which includes anything from reviews and testimonials to social media posts and videos created by consumers, offers authenticity that traditional advertising often lacks. In a world where trust in brands is at an all-time low, UGC stands out as a powerful tool for building credibility and fostering deeper connections with your audience. 💯 Here are some of the best practices for leveraging UGC in mobile campaigns: 🙋🏻♂️ Incentivize Participation Encourage your users to create content by offering incentives such as discounts, rewards, or the chance to be featured on your brand’s social media channels. Contests and challenges that align with your brand values can also drive high levels of engagement. 🖇️ Seamless Integration Ensure that UGC is seamlessly integrated into your mobile app or website. Highlight UGC in product pages, feature customer reviews prominently, and consider creating a dedicated UGC gallery. The goal is to make it easy for other users to discover and engage with content generated by their peers. 👨🏼🏫 Curate Thoughtfully While UGC is valuable, not all content may align with your brand image. Carefully curate the content you choose to feature, ensuring it resonates with your brand’s voice and values. This curation can enhance the quality and relevance of UGC, making it more impactful. 🙌 Maintain Authenticity Authenticity is the key strength of UGC. Avoid overly editing or altering user content, as this can undermine its credibility. Instead, embrace the raw and real aspects of UGC, which is what makes it relatable and trustworthy. 🤝 Engage with Contributors Acknowledge and appreciate the users who contribute UGC. Responding to their posts, featuring their content, and giving them credit can build stronger relationships and encourage ongoing participation. By harnessing UGC, mobile marketers can create campaigns that are not only cost-effective but also deeply resonant with their audience. Use it to its full potential to build trust and drive long-term customer loyalty. 📲 Got any questions left?  Book a call with our experts at https://lnkd.in/eYAJWsqM and we will sort everything out! ⬅️ #gravils #gravilsagency #mobilemarketing #performancemarketing

Get to know our GRAVILSers! Meet Alexey V 👋 He joined our team 14 months ago as a Head of Design Team. Check out the presentation below to find out more about him 👇 #gravils #team #gravilsteam #gravilsagency #mobilemarketing #performancemarketing

It's time for some professional humour 😄 Lads working for a marketing agency definitely know the drill. #gravils #gravilsagency #mobilemarketing #performancemarketing