This restaurant used ChatGPT to create a pizza for its menu — and it became a hit

An AI-created pizza is all the rage right now.
By Kimberly Gedeon  on 
A pizza pie with some green garnish on it
A Dubai restaurant used ChatGPT to create a new pizza, and it ended up being a success. Credit: Niindo / Shutterstock.com

In case you missed it, in Dubai, the restaurant and delivery chain Dodo Pizza added a new ChatGPT-created pizza to its menu — and it’s flying off the shelves like hot cakes, according to the BBC.

Spartak Arutyunyan, the head of menu development for the pizza franchise, leaned on ChatGPT because he wanted a recipe that would satisfy the palette of the many diverse cultures that populate Dubai.

What is in the ChatGPT-created pizza?

The BBC report didn't give away the full recipe, but the ChatGPT-created pizza, in part, consists of the following:

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  • shawarma chicken

  • Indian grilled paneer cheese

  • Middle Eastern Za'atar herbs

  • tahini cheese

Arutyunyan said that Dubai is made of up "Indians, Pakistanis, Filipinos, Arab people, and European guys," so he was hoping that the Open AI-produced chatbot would suggest a pizza that represented a "cultural mix."

As it turned out, as mentioned at the outset, Dodo Pizza customers are loving the new ChatGPT-created pizza.

Arutyunyan admitted that, as a chef, he'd never consider mixing ChatGPT's suggested ingredients together, but they work.

Arutyunyan added that ChatGPT conceptualized other pizza recipes that included strawberries and pasta, and another that consisted of blueberries and breakfast cereal, but they didn't make the cut for Dodo Pizza's menu.

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Kimberly Gedeon
East Coast Tech Editor

Kimberly Gedeon, at Mashable since 2023, is a tech explorer who enjoys doing deep dives into the most popular gadgets, from the latest iPhones to the most immersive VR headsets. She's drawn to strange, avant-garde, bizarre tech, whether it's a 3D laptop, a gaming rig that can transform into a briefcase, or smart glasses that can capture video. Her journalism career kicked off about a decade ago at MadameNoire where she covered tech and business before landing as a tech editor at Laptop Mag in 2020.


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