Newsroom smart Europe

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Current news

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Kick Off for Integrated Campaign in Europe for the New smart #5 with Fresh Agency Line-Up

03
April
2025
| 14:51 Europe/Amsterdam
smart Europe launches Europe-wide integrated marketing and communication campaign for the smart #5 with the synchronized support of several agency partners.
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The Most Spacious, Versatile and Technologically Advanced smart Redefines its Segment

22
March
2025
| 05:00 Europe/Amsterdam
The smart #5 is smart’s first mid-size SUV to be launched in European markets  The smart product line-up in Europe is joined by a third all-electric model within three years  The smart #5 will be …
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Elevated Exclusivity and Dynamics for smart #1 and #3 with New BRABUS Monoblock Wheels

23
October
2024
| 13:42 Europe/Amsterdam
As the latest highlight of the partnership between smart and BRABUS, the all-electric brand now offers new 19- and 20-inch BRABUS rims for an even more individual design of the smart #1 and smart #3, …
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Blog

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Chasing the Northern Lights: A Thrilling Ride with smart Through Finland

06
March
2025
| 13:26 Europe/Amsterdam
Winter driving in the Finnish backcountry is a unique and exhilarating challenge. This February, smart brought together a group of European content creators in eight smart #1 and #3 , to embark on a …
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smart #5: Resistant and Comfortable in the Toughest Conditions

30
January
2025
| 07:00 Europe/Amsterdam
As smart approaches the highly anticipated European launch of the smart #5, the vehicle has recently completed rigorous winter testing in Northern Europe. Covering more than 3,000 kilometers from …
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Sustainability Report 2023

15
November
2024
| 16:45 Europe/Amsterdam
smart has published its sustainability report 2023, confirming the brand’s strong commitment to a climate-friendly future. A cornerstone of smart’s sustainability strategy is to offer vehicles based …
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Contacts

Matthias Reintgen
Topics: Corporate, Research & Development, Business Partnerships, Product and Technology
Theresa Koch
Topics: CSR, Design, smart #1, smart #3
Lisa Trittler
Topics: Business Partnerships, smart #5