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Game Development

Google Play Apps & Games

Tips, trends, and industry thoughts for app and game developers building businesses on Google Play.

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Game Development

Google Play Apps & Games Team in Google Play Apps & Games

4 Tips for Finding and Engaging Mobile Players in the US

Ashnil Dixit in Google Play Apps & Games

Experiment with localized items and characters

Driving payer conversion in India and Southeast Asia —…

Ashnil Dixit in Google Play Apps & Games

Increase engagement and distribution using local events and holidays

Driving payer conversion in…

Google Play Apps & Games Team in Google Play Apps & Games

UX tips to optimize in-app purchases in games header

UX tips to optimize in-app purchases in games header

UX tips to optimize in-app purchases in games

etermax shows how simple improvements can help drive…

Ashnil Dixit in Google Play Apps & Games

Collaborating with local payment partners to drive awareness and conversion

Driving payer conversion…

Jen Donahoe in Google Play Apps & Games

GIF of phone and computer with game playing on screen. Green background

GIF of phone and computer with game playing on screen. Green background

From PC to mobile: Lessons in expanding to multi-platform gaming

Riot Games provide key insights into…

Howard Chen in Google Play Apps & Games

Succeeding in 4x strategy games

Discover how to find success with 4x strategy games from Scopely…

John Earner in Google Play Apps & Games

Green Game Jam: environmentally conscious gaming

How 11 rival game studios rallied 250 million game…

Francesco Crovetto in Google Play Apps & Games

Pre-launch testing for mobile games: tools and best practices on Google Play

A guide to Google Play’s…

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